Chapter 187: Special Sale

After Du Zhenyu came, he first made an itinerary for Hang Yu, recorded what he had to do every day, and reminded Hang Yu in time. Pen & Fun & Pavilion www.biquge.info Because there are many affairs in the company, and they all need Hang Yu to think seriously, he often ignores something, and having a secretary can improve work efficiency.

There is also a daily task, which is to follow up the situation of various departments of the company, the development of China Baby and Weibo, report to Hang Yu once a week, and report any problems in time to ensure that Hang Yu knows the company well.

As long as it is the secretary of the senior leader, he will sign a confidentiality agreement, so he doesn't have to worry too much about them leaking secrets.

Of course, the core secret Hang Yu has been grasping very tightly and will not tell anyone.

"Lao Du, wait a minute, you go to Song Lian, President Yang's secretary, and ask her about the situation of overseas procurement points. In the future, you and Song Lian will take turns to go abroad to inspect the procurement point, which means that you will go abroad once every two months, no problem. Hang Yu said.

"No problem. Du Zhenyu replied.

Song Lian went abroad to inspect twice, and each time she randomly selected 3-5 procurement points, but she was too tired to be jetlagged. The inspection lasts for a week, and every month you have to go abroad for a week, which is not only tiring, but also affects the work at home.

Ask Du Zhenyu to share the burden, and both parties will be much easier, which can improve work efficiency and fairness.

"Do you understand the inventory problem?" asked Hang Yu.

"I don't understand. Du Zhenyu replied.

"Then you go and collect this information, and it is best to investigate the way some manufacturers or stores deal with the inventory tails. We have more than 40 cooperative brands abroad, you can find the purchasing department to cooperate, consult those suppliers, whether they are willing to clean up the tail goods through China Baby. Hang Yu said.

"Yes, I see. Du Zhenyu replied.

"Go ahead. Hang Yu said.

No matter how well the warehousing is done, even a commissary cannot avoid the problem of inventory hoarding.

Jiangyan Company is very strict in terms of purchase, and controls it according to the sales volume of each month, and it cannot avoid unsalable inventory. The data is not absolutely correct, clothes that sold well last month may decline the next month. Seasonal changes and market changes may cause unsalable inventory, and discount activities can solve part of it, and some of it will cause loss.

Tail goods are both loss and profit, as long as you make up your mind, you can make money by selling for a dollar.

Vipshop seized this opportunity to provide major brands with the model of emptying inventory and snapping up for a limited time, creating a special sale myth. Since Hang Yu knows the benefits of this model, he will naturally not let it go, and China Baby has the ability to launch new stores.

Of course, Hangyu will not take the inventory clearance model as its main business like Vipshop.

After Du Zhenyu left the office, he first found Song Lian and got information about the procurement point with her. and relayed Hang Yu's words to her and the Yang family, and Song Lian was very happy to learn that she and Du Zhenyu would take turns to go abroad for inspection.

Yang had no objection to this decision and acquiesced in Hang Yu's approach.

Then Du Zhenyu began to collect information on inventory tail goods, and first learned about it through the Internet and books. At the end of the month, Du Zhenyu went to inspect abroad, contacted the cooperative suppliers through the purchasing department, and consulted them one by one about the handling of tail goods.

At the same time, Jiangyan Company successively recruited five business negotiators to form a business department. Their task is also to go abroad to cooperate with the purchasing department, negotiate cooperation with brands from various countries, and in order to motivate them, Hangyu has introduced an incentive mechanism.

According to the interests of different brands, the Ministry of Commerce can get an honorary award for each cooperation negotiated.

The reward amount is between 100-3000, which is enough to stimulate the enthusiasm of the Ministry of Commerce.

It was troublesome to build a photography department, and in order to solve it quickly, Yang finally adopted the method of acquisition. She asked Song Lian to check it out, found a photography building in Yangzhou that was on the verge of bankruptcy, directly bought all the equipment and some of the staff, and moved to Fairy Town collectively.

After spending more than 500,000 yuan to build a photography department, Jiangyan Company began to hire models to serve Chinese babies. Most of the shopkeepers didn't have the relevant skills, so they quickly received a lot of business, and the studio was very busy when it first opened.

"I used to think that there was little business, but now I can't sit down with a lot of business. Jiang Zhen, the original founder of the photography building, was busy for several days, and I didn't know whether to complain or be happy.

Before the photography building was acquired by Jiang Yan's company, he sat in the company every day and was depressed, and finally came to a single business, and a photographer could handle it, and it was not his turn to go into battle at all. After being acquired by Jiang Yan Company, orders floated like snowflakes, and Jiang Zhen finally experienced the fun of being busy.

Jiang Zhen is a photographer with strong professional ability, and the photography department he has created is also very good, and the photos he takes are above the standard. Soon, the pictures on the homepage and category page of China Baby were updated one by one, and the whole website was refreshing.

The page changes of Chinese Baby have been widely praised, but some people feel that it is not real. Because the model wears clothes, after using photography and post-retouching and beautification, it looks much more beautiful than ordinary people, and some conservative customers can't accept it.

Of course, conservative customers are not going to give up on this Chinese baby, it just takes longer to get used to it.

"Chairman, I have learned from all the suppliers I work with, and they are very interested in the idea of clearing the inventory of China Baby, this is their answer, and I have printed it out. Du Zhenyu came back a week after going abroad for an inspection and handed over two reports to Hang Yu, one on inventory issues and the other on the situation of the purchasing department.

Hang Yu first looked at the development of the purchasing department, and there was no problem, and then picked up another report.

The supplier of Prada, a well-known Italian luxury group, said that if China Baby has a better Internet promotion mechanism, they are willing to hand over part of the tail goods to Jiangyan Company for processing, and the follow-up will depend on Jiangyan's promotional effect.

The supplier of Dutch Meisujia milk powder said that it was very happy to carry out in-depth cooperation with Jiangyan Company, and asked Du Zhenyu to bring a greeting to Hang Yu, saying that he had the opportunity to visit Jiangyan Company in China.

The answers of other suppliers are similar, they are all panacea, in short, it depends on the ability of Jiangyan Company.

"Through the investigation and data collection, I feel that it is a very good idea for China Baby to clean up the tail goods. Du Zhenyu admired Hang Yu, he founded Jiangyan Company at a young age, and this time he proposed a business plan to clear inventory, which he never expected.

Du Zhenyu thought to himself, probably this is the reason why Hang Yu made a fortune, and he is good at seizing opportunities to make money.

"It seems that you have guessed that I want to open a special store in China Baby, specializing in the business model of clearing inventory. The attraction of seven or eight percent off is too small to reach the word sale, so my idea is five or six percent off, or even two or three percent off. Hang Yu said.

The specific discount depends on the brand of the product, the backlog, the supplier's determination and other conditions.

Big names usually don't dare to give low discounts, for fear of affecting their forced qualifications, and it is impossible for LV to give two or three discounts. However, there are also mid-range brands abroad, and if the inventory backlog is too large, the supplier can grit his teeth and get an ultra-low discount.

The successful cases of Vipshop have been learned by Tmall and JD.com, and it has been proved that this business model is very profitable.