In the face of chaos and chaos in the health care products industry, Su Zhenbang decisively chose the strategy of chaos and willingness to be behind the scenes, after all, steady and steady is the only choice to become a century-old enterprise. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Yes, "quick money" is indeed very tempting, and people can't help but want to catch a handful, but after this one, where to go?

It is precisely because the pioneers of the health care products industry, such as Feilong and Sun God, are "disrespectful to the old", and all kinds of fake and empty and indiscriminate deception and boasting methods are crazy to make profits, so that countless "smart people" with ulterior motives aim at the huge profits of the health care products industry - ready to make a quick buck and run. Therefore, there are latecomers such as Sanzhu, Giants, etc., who are wantonly plundering, destroying and even destroying the entire health care product industry in an almost crazy attitude.

However, after the madness at this time, what is left? Hehe, look at the health care product market in later generations, after the madness and passion, what is left behind is a mess and devastation, and the whole industry has fallen into a state of near-death shock.

There is no doubt that this situation is to taste the bitter fruit and pay for the madness of this time.

Is this tragic situation unforeseeable?

No, you must know that China has never lacked "smart people", but it is often the "smart people" who ruin the whole situation. There is no need to think about what the chaos and madness of the health care product industry will bring at this time, and the "smart people" in the business world know it, but they still do it, and they do it desperately.

Although they can foresee what will happen in the future, they are more concerned about their immediate interests -- the first thing to do is to earn the money benefits in front of them, and as for the future of the industry and the market, what does it matter to them? Anyway, they have already made a lot of money at that time.

As the so-called is, just care about the present, who cares about the flood in the future.

However, Su Zhenbang doesn't want to be this "smart person", even if he sees the tempting benefits in front of him, he will not rush in to make a "quick money" and leave - what he wants to do is a century-old enterprise, whether it is Suning Beijian or Qingchunbao.

Therefore, he will be willing to be a behind-the-scenes guest, be a "fool" who is deeply involved in the enterprise, and steadily do the century-old enterprise in his heart.

Sometimes, our business community really needs more "fools" to do business in a down-to-earth manner, because there are too many smart people in the Chinese business community!

Of course, if "smart people" can stay smart, then there is no need to say, because in that case, they are really smart people. No, just when Su Zhenbang was about to be a "fool", the eldest young master of his family was crazy on the road of smart people.

After Suning abused Guoan 10-0, Su Chenyu went to Jianghuai Province, so he missed the meeting with Jiang Wei "Jiang Dashen". To be honest, Su Chenyu still admires Jiang Wei, the "great god" who can make Feilong the leader of the national health care products in 4 years, and he really doesn't want to see Feilong collapse all at once. Therefore, if Su Chenyu sees "Jiang Dashen", he will definitely persuade him not to list on the Hong Kong stock market, and he must accept the romantic feelings on his body - shopping malls are like battlefields, people, you can't be too willful.

However, perhaps there is a certain number in the dark, Su Chenyu happened to have a big event to go to Erpang City in Jianghuai Province, so he perfectly missed this meeting with "Jiang Dashen".

Su Chenyu went to Erfat City in Jianghuai Province this time, and he came for one thing, and he also came for one person!

VCD, for the post-00s and post-10s, this thing may be very unfamiliar, and they have not even heard of it, after all, in today's flooding of computers, laptops, tablets, and smartphones, who will understand this thing. However, for countless people 00 years ago, especially for the generation of the Zhai master, VCD was the whole of entertainment life at that time, and it was an absolute luxury at home - although this thing was cheap later, but when it first came out, it was simply expensive to death.

In fact, when it comes to VCDs that are popular all over the world and directly sweep the video tape into the historical garbage heap, it was invented by the Chinese. That's right, the first VCD machine in history was invented by Mr. Jiang Wanmeng in September 1993 - Wanyan VCD, which was one of the few innovative technology products in China at that time.

Speaking of Mr. Jiang Wanmeng's love affair with VCD, there is really a bit of historical coincidence in it -- in 1992, Jiang Wanmeng, who was still working at JAC TV, discovered an inconspicuous MPEG (image decompression) technology exhibited by the American C-Cube company at the International Radio and Television Technology Exhibition held in the United States. Therefore, Jiang Wanmeng and Sun Yansheng, chairman of C-Cube, jointly established Wanyan to research and develop the application of MPEG technology in audio-visual products - that is, VCD.

However, it is really embarrassing to say, although Jiang Wanmeng's Wan Yan researched the first VCD machine, but they did not get a share of the VCD market of hundreds of billions later. On the contrary, as a "pioneer" in the VCD industry, Wan Yan directly became a "martyr" and was buried by latecomers such as Aiduo, BBK, and Xinke, and her market share dropped from 100% to 2% - thus creating a "Wanyan tragedy".

To tell the truth, no one can be blamed for Wan Yan's tragedy, only Jiang Wanmeng's own stupid tricks, which directly led to Wan Yan becoming a martyr in the market. Among them, the most critical thing is that Wan Yan, as the inventor of VCD, did not apply for a patent for it, and the reason was that it was unnecessary. In addition, there is another important reason that pushes Wan Yan into the abyss, that is, the C-cube decoding chip technology is not exclusively licensed to Wan Yan.

It is because of these two bad moves that Jiang Wanmeng and Wan Yan missed a great opportunity to dominate the global VCD market, allowing international giants such as Sony, Philips, JVC and Panasonic to take this opportunity to jointly develop a white paper standard for digital discs. As a result, China has only become a VCD power, not a VCD power, because all VCD manufacturers in China have to pay these international giants a large amount of royalties for each machine produced.

It can be said that Wan Yan's big defeat in the VCD industry can be regarded as a complete understanding of the importance of patented technology in the Chinese business community, and people can take away a part of the benefits you have worked so hard to create just by sitting in the office. In the end, China's VCD market has completely become the "blood food" of international giants, sucking blood from it anytime and anywhere.

However, this life will not be, because of the existence of Su Chenyu, he will definitely not let China's VCD industry become a "carnival feast" for international giants. On the contrary, Su Chenyu is also preparing to counterattack these international giants, making them slaves under the framework of their own patents and obediently making money for themselves.

As for why Su Chenyu dares to brag so much, it is very simple, because Xiaomi Technology has mastered most of the technical patents in the entire VCD industry. You know, after Xiaomi Technology successfully promoted the repeater to the world and monopolized all the technical patents of the repeater and related peripherals, they received an order from the big boss Su Chenyu - research and development of MPEG technology and VCD technology.

It's not bragging, with the current scientific research strength of Xiaomi Technology, researching MPEG technology and VCD technology with little technical content is really a piece of cake. Therefore, before the C-Cube, Xiaomi Technology has registered MPEG's technology patents around the world, so the current C-Cube technology is actually not protected by patents. In other words, if Xiaomi Technology really wants to investigate, C-Cube has been suspected of infringement.

I have to say that C-Cube is still very capable, and the decoding chip technology they have developed based on MPEG technology is not exactly the same as that of Xiaomi Technology, so this gives them room to operate.

After breaking through the decoding chip technology, Xiaomi Technology once again registered all relevant technology patents around the world, and quickly used this as a breakthrough to develop the world's first VCD machine before Jiang Wanmeng. After obtaining all the VCD-related technology, Su Chenyu would not think that registering a patent is useless like Jiang Wanmeng - this is definitely a rather stupid idea. Therefore, Su Chenyu did not rush to put VCD into production to seize the market, but began to register patents in all countries and regions around the world.

Therefore, when Jiang Wanmeng worked hard to develop VCD in Erpang City, Su Chenyu had completed the patent registration of all VCDs and related technologies around the world. In other words, although Jiang Wanmeng has developed his own VCD, it is not the first in the world, and as long as he puts his Wanyan VCD into the market, it has already been infringed.

Unfortunately, Jiang Wanmeng and Sun Yansheng didn't know that Xiaomi Technology had completed the patented technology of VCD's industry-wide technology, and they thought they were the only one in the world. Therefore, at the end of last year, in order to seize the market, Wan Yan happily put 1,000 VCDs on the market, each priced at 4,000 yuan - a total of 4 million yuan for this batch of products.

As soon as the 1,000 Wanyan VCDs were listed, they were bought by major domestic and foreign companies, including Sony, Philips, Panasonic and other electronic giants.

The intentions of these international giants are really very sinister, but they are all within the scope of the rules, if there is no Xiaomi technology has started to lay out the patent registration in advance, it is likely to stage the tragedy of China's VCD industry in the last century - and these international giants control the entire patent pool.

I believe that these sinister companies didn't expect that when they dissected Wanyan VCD and were about to seize the patents, they suddenly found that all the patents had been taken up by others, and they could only honestly play behind other people's butts.

In fact, Xiaomi Technology's VCD patent pool is not perfect, and they are still short of the last link - the missing decoding chip technology in C-Cube's hands. Because of this, Su Chenyu will allow Wan Yan's VCD to be listed, just to plot C-Cube, otherwise, it would be Wan Yan's turn to be this "pioneer"?

All this is a pit, and now Jiang Wanmeng, Sun Yansheng and Wan Yan have entered the pit, so Su Chenyu will come to Erfat City, Jianghuai Province to find fault......