After some negotiations, Dong Ming and Zhang Xuhao quickly reached a consensus to stabilize the market share of first-tier cities and prepare for a long-term competition based on the principle of not causing trouble to the headquarters.

Because after analyzing the situation, both of them believe that it is impossible to win in a short period of time, even if Jiang Yan Company crushes money, it will take at least one or two years to occupy most of the market.

And occupying most of the market does not mean absolute victory, as it has been said before, once the subsidy is removed, users will immediately turn their faces, and other platforms will have a chance to turn over again.

In the past two years, it is also the key point of Jiangyan's technological breakthrough in all aspects.

The mobile phone screen technology should break through to the world-class level, comparable to Samsung, with a total annual investment of more than 2 billion. For the development of N technologies in Weibo Cloud, the scale of the technical team needs to be expanded to 1,000 people.

In the past two years, Jiangyan Company needs to develop steadily, rather than fighting with competitors for new products.

Dong Ming and Zhang Xuhao both have a certain sense of the overall situation, they think that as long as the headquarters is standing, they must win in the end. But if something goes wrong with the headquarters, they may be wiped out.

And they also need time to lay the foundation and mature the product so that when the opportunity comes, they can win the national market in one fell swoop.

On the contrary, the group buying has just been launched, and the product is not mature, even if it wins the national market by subsidies, it is possible to lose users for other reasons.

With the assistance of Zhang Xuhao and the vigorous promotion of the headquarters, the group buying quickly occupied a place in the first-tier cities. Dong Ming was very busy during this time, in-depth study of group buying products, and learned a lot in practice.

Just when everyone thought they could follow up smoothly, user feedback gave them a slap in the face.

"Many users have put forward opinions, saying that it is very inconvenient to download the two apps of group buying and Ele.me at the same time, and Meituan takes care of these functions in one APP. Dong Ming said.

"Well, I ignored it. Hang Yu said embarrassedly.

After learning the user's biggest opinion, Hang Yu suddenly realized how simple and crude his previous decision was.

After rejecting Meituan at that time, Hang Yu didn't think much about it, and decided to develop a product similar to Meituan.

Because most of the products proposed by Hang Yu were successful, the top management did not oppose it, and it seems that they are used to this way. This is a problem, the same model is divided into two platforms, and users naturally find it troublesome.

"It seems that in the future, it will be the product I propose to make, and we will have to hold a meeting to study it. Hang Yu said.

"It's not too late to merge the two products. Dong Ming said.

"Don't worry, if so many functions are integrated into one APP, how big should the mobile terminal be, and can the mobile phone with slightly inferior functions be played? I don't think it's a problem to divide it into several apps, the key is how to divide it. You study the user's usage habits, see which features are better together, and reassign them. Hang Yu said.

Having just learned a lesson, Hang Yu certainly won't be in a hurry to make changes.

Dong Ming expressed his admiration for his ability to admit and correct his mistakes in a timely manner, and immediately went to the Weibo Cloud Management Department to ask them to assist in sorting out the user's usage habits.

Each department can also do data statistics by itself, but it is not so professional, and the statistical efficiency is relatively low. The Weibo cloud department is much faster, just find someone, and count all the data in an hour or two.

The data is displayed in the form of video charts, analyzed from various angles, such as feature usage ranking, function reuse ranking, etc., and the evolving video icons are clear at a glance.

Through the current data analysis, Dong Ming found that the functions that are more reused are food delivery and ticketing services. Ticketing services are mainly movie tickets, plane tickets, bus tickets and the like.

In other words, it is most suitable to combine these functions into a single app.

The function of Ele.me is obviously too simple, and the group purchase is too complicated, and the two are very unbalanced, so the needs of many users are not unified.

Later, Dong Ming looked at the data analysis of the computer and the mobile terminal and found that there was a difference between the two. In other words, the desktop side may need another way of allocation.

After reading the data analysis, many hidden problems immediately surfaced, and Dong Ming knew that function allocation was also a university question. So she was not in a hurry to assign it, and planned to study it for a while.

Although both apps are a bit cumbersome to use, most users are not too picky. Because many users rarely buy tickets for travel and the like, they usually only use food delivery software.

In addition to studying the distribution method, Dong Ming and Zhang Xuhao are more often focused on service quality and continuously improve service efficiency and satisfaction.

Now they are faced with the dilemma of whether to continue the subsidy.

Ele.me can occupy about 60% of the market in developed areas, of course, it also spends money, and at this time it adopts a subsidy method similar to that of Meituan, each with its own merits.

If you want to meet the requirement of "not burdening the headquarters", it is obviously not possible to continue to spend money.

"Although the use of subsidies can attract users, many merchants and competitors also use it to speculate and make money, resulting in the loss of funds. And the subsidy can't last long, we have to cancel it sooner or later. If the subsidy is removed after monopolizing the market, users will immediately feel cheated, and it will be on a large scale, which is very bad for the image of our company. We work on so many products, at most we provide free services, and we have never used the way of upside down to attract users. I think that free is already the best way, too much, this evil fire should be extinguished in time, not spoiled users. Dong Ming said.

"Users are very smart, they know why there is a subsidy, it's not that we are fiercely competitive. Everyone is subsidizing, and if you don't subsidize them, they will change platforms, which seems to have settled us. Zhang Xuhao said.

"It's clever, it's not advisable, we're going to fight for really smart users. Dong Ming said.

"If it's okay to do this at first, and suddenly cancel the subsidy, we don't make sense. Zhang Xuhao said.

"We don't have subsidies yet, so we use group buying to guide public opinion and condemn vicious competition. And then you follow suit, remove the over-subsidy, and we narrow the scope of the strategy a little bit. Dong Ming said.

Without waiting for Zhang Xuhao to object, she added: "In addition, I have drawn up an anti-encirclement tactic, Meituan will focus on AB-level cities, and we will jump the focus to CD-level cities." With the S-class cities as the center, the CD-class cities form an encirclement line, trapping Meituan in the middle belt. ”

Zhang Xuhao didn't seem to be used to Dong Ming's sudden strength, so he twisted a little and said: "The method is very good, but you don't need a subsidy method, how do you win users in CD-level cities?"