Founded in 2004, Aofei Culture Communication Co., Ltd. is an animation culture communication company under Alpha Animation with 3D animation production, comic production, animation image design, copyright agency and other cartoon image businesses as its core business.

According to the results of the communication between Jiang Hui and Boss Cai, the positioning of Aofei Culture is to create the original classic animation image of the Celestial Empire. Jiang Hui hopes that the company can have a large number of experienced animation production and management teams, and the main creative and production personnel such as animation, comics, and TV dramas can be imported from island countries, ports and other regions.

The development of the animation industry in the Celestial Empire first started in the Shanghai Fine Arts Film Studio, and after the establishment of the factory in 1957, the animated films "Magic Brush Ma Liang" and "Little Tadpole Looking for Mother" and other works were well-made and achieved good responses. After the 90s, a large number of overseas works represented by island country animation poured into the Celestial Empire, which made domestic animation lose its luster for a while.

In the 21st century, in order to boost domestic animation, the state has launched a series of support policies, including animation creation competitions, government subsidies and tax exemptions, and incentives for derivatives to build influential international animation brands.

Therefore, Jiang Hui hopes that Boss Cai will increase investment in this area, and if the funds are not enough, he can ask Guanghui Group for help.

"Mr. Cai, Wishing you prosperity," Jiang Hui said to Boss Cai with a smile.

After finishing the inspection of Meituan's Wuyang branch, Jiang Hui went to Aofei Animation the next day. On the one hand, I went to see the recent situation of Aofei, and on the other hand, I wanted to communicate with Boss Cai about animation development.

"Jiang Dong, Wishing you prosperity", Boss Cai said enthusiastically, and also sent a profit to Jiang Hui.

In the Pearl River Delta region, when you go to work after the Spring Festival, the first thing everyone says when they meet is often "Wishing you prosperity". Under normal circumstances, married people will start to profit after hearing this sentence.

Li Shi, also known as "Li Shi", that is, red envelopes, take its good fortune and good luck. In Lingnan, there is a habit of "Peri is" and "Funny Lai is" in the New Year. From billionaires to ordinary people, most of the "laisees" sent out are 10 or 20 yuan, and most of them do not exceed 50 yuan. But with the improvement of living standards now, it is not surprising that the profit is more than 100 yuan. Generally speaking, it is married people who send "lai see", which can be distributed from the first day of the Lunar New Year to before the Lantern Festival. In addition to minors, there are also some unmarried people, and single friends in their fifties and sixties who have never been married will also receive "laisee".

There is an allusion to the origin of "Li Shi" or "Li Shi".

The word "Lishi" was recorded as early as the Book of Changes, with the meaning of less and more profit. The Yuan Dynasty "Proverbial Examination" also mentions the saying that "for the sake of good signs, you must ask the lord for a good city", which shows that the good market also has the meaning of good luck. According to the "Yi Miscellaneous Note": "Doing business is good for the market, and making business profitable", the businessman is called the profit market, which means that it is conducive to doing anything.

Since the words "thing" and "is" are actually the same, many people write "lishi" as "lishi".

"I read last year's report of Aofei Animation, and it was very good, with an increase of 92 percent," Jiang Hui said.

"This is thanks to the support of Mr. Jiang, last year our company's largest profit is the production of the glorious game of the various dolls, these dolls not only in the country has achieved very good results, but also sold well in island countries, South Korea and other regions, for the development of the company has made a great contribution. The Lingnan Toy Association has also visited us many times and has given our company a high evaluation," said Boss Cai.

"The extended products of games and animation will have an increasing impact on the toy industry, so in addition to increasing the development of games on the group's side, Aofei Culture Communication Co., Ltd., which was established last year, will also increase its efforts to develop its own animation works," Jiang Hui said.

"It's true, anime is a very promising industry in its own right. The design and production of animation occupies the upstream of the industrial chain, and it can obtain one-time income by selling comic rights to midstream animation platforms or distributors. Due to the strong malleability and wide coverage of animation content, the sales of the derivatives market, mainly the toy market, will also become the main source of revenue growth for the animation industry," said Boss Cai.

"Mr. Cai is worthy of being an old-timer who has been deeply involved in the toy industry for many years, and he still sees it very clearly in this area," Jiang Hui said with a smile.

"Alas, there is no way, I have suffered too much loss before. We OEM a toy and earn a dollar or two, and after the manufacturer buys the product from us, the price doubles several times and sells it to consumers, and the money is earned by them. So last year, Jiang Dong, you proposed that our company enter the animation field, and I immediately agreed", said Boss Cai.

"When I came to Aofei this time, in addition to visiting the company, the most important thing was to talk to Mr. Cai about the next step of animation development," Jiang Hui said.

"Mr. Jiang, do you have any good ideas? I heard that the products of Guanghui Games were all planned by you, and the scripts of Guanghui Film and Television's micro-films were also written by you. Can Mr. Jiang also design an animation script for our company? What our company lacks most now is creative talents," said Boss Cai.

At present, people who are engaged in creation in China are often more distressed, after all, they often encounter a lot of restrictions when creating, such as the legendary "after the founding of the People's Republic of China, you must not become a refiner" and other problems are more headaches. And the scale is different even from year to year, and today I think it's okay to write a script, but tomorrow I can't use it.

Especially for animation, because it still gives people the impression of children's works in China, it is more constrained. For example, two students, a man and a girl, may not be allowed to fall in love, otherwise they will be complained by their parents about "early love". The previously popular "I'm Crazy for Songs" has encountered embarrassment in this regard. It is in strong contrast to the fact that in today's reality, elementary school students will fall in love.

And in order to get the book through, the animation creators can only write some very naïve plots, so that the audience doesn't buy it, and if they don't buy it, the screenwriter's treatment will become worse, and if it gets worse, there will be no good professionals willing to join the industry, which is equivalent to a vicious circle......

"Don't tell me, I really have some ideas. A few days ago, when I was at home, I played with my uncle for a while, and I felt that there was nothing to do with the current domestic cartoons. Especially if we don't have the kind of films that are suitable for all ages, if we make a work like this ourselves, it will definitely be very popular," Jiang Hui said.

"Great, Mr. Jiang, can you tell me about the situation of this film?", Boss Cai said.

"No problem, the cartoon I planned is called "Pleasant Goat and Big Big Wolf", let's sit down and I'll talk to you about the plot," Jiang Hui said.

(End of chapter)