Chapter 367: The Road to the Take-off of Domestic Animation
The "Pleasant Goat and Big Big Wolf" series was an original animation work produced by Lingnan Original Power Culture Communication Co., Ltd. in the previous life, and as of Jiang Hui's rebirth, a total of 15 TV animations and 9 animated films have been completed, including 2 live-action animated films.
Such a product is enough for Aofei to operate for four or five years. When the time comes, not to mention the income of the anime itself, it is estimated that just selling dolls will sell like crazy.
"In the year 3513 of the sheep calendar, on the green grassland, the sheep and sheep population has been very prosperous. There are already small towns, schools, supermarkets, and beauty salons in the sheep and sheep tribes, and the sheep of all the sheep and sheep groups live happily.
But in the forest on the other side, the gray wolf and his wife red wolf swallowed at the flock of fat sheep, the red wolf saw the sheep and knew that her husband was right to take her away from the wolf pack, the question is when the gray wolf will go to the other side to catch the fat sheep back, let her taste the sheep feast ......", Jiang Hui told Boss Cai about the script of the first part of "Pleasant Goat and Big Big Wolf".
Jiang Hui has already written out the general story of the first part, and as long as he fills in some content in the follow-up, he can use it directly.
"The smart and clever Pleasant Goat, the beautiful and lovely beautiful Goat, the lazy Goat, the brave and lively Boiling Goat, the kind and honest Warm Goat, the Erudite and Talented Slow Goat, the Grumpy Red Wolf, and the Gray Wolf who never give up. Jiang Dong, you are so powerful, each protagonist is so fully designed, this cartoon will definitely be very popular", Boss Cai said while looking at the preliminary script.
"In the past, the lines of domestic cartoons were always full of various preaching, and in "Pleasant Goat and Big Big Wolf", I think a lot of modern pop elements should be added. For example, the clever use of Internet language, the mosaic of character expressions should be funny and exaggerated. In addition, the emergence of modern tools, I think these are in line with the tastes of most young audiences," Jiang Hui said.
"Since cartoons are for children, they must be educational. This is basically the creed of domestic animation, and domestic animations like "Big Head Son and Little Head Dad" stick to this. It's not wrong, but it's not good if it's only education and less entertainment. So Jiang Dong, you hope that "Pleasant Goat and Big Big Wolf" will incorporate more network elements and cleverly integrate educational elements into the lines, I think this should be a development direction for domestic animation in the future", said Boss Cai.
"Well, in the animation area, the island country has done the best, we have to catch up", Jiang Hui said with a little emotion.
"From Dragon Ball to Naruto, for more than a decade, countless island anime have surpassed domestic anime by an overwhelming margin. In this long process, my country's cartoon makers are unknown, never abandoned, never give up, and insist on making their own cartoons. This time, our Ao Fei's "Joyful and Big Big Wolf" must make domestic animation rise again, so as to live up to such a good script of Jiang Dong and the persistence of the majority of domestic animation producers", Boss Cai said with a little emotion.
Since 93, Boss Cai has grown a toy workshop into a medium-sized enterprise with more than 500 employees. To a large extent, the toy industry is a projection of the animation industry, and Boss Cai has witnessed the changes of domestic animation for more than ten years, and he is also very worried about the sluggish domestic animation. So after Jiang Hui controlled Aofei Animation last year, as soon as he and Boss Cai proposed to engage in animation, everyone reached a consensus.
"In terms of animation production personnel, we need to increase the scale of training and introduction. The technical level of China is still relatively average, and animation is a cultural industry that needs to be endowed with creative talents. Unfortunately, as far as I know, domestic training is mostly based on skill training, only training software operation, basic knowledge, and no practical training. At present, professional animation talents generally do not go to animation companies, but most of the people who are still doing animation are self-taught animation people," Jiang Hui said.
"Jiang Dong, the level of domestic animation talents you said can be regarded as a compliment to them. If you want me to say, there are no animation talents in China at the moment, and it's terrible to barely have a few levels. Therefore, since the establishment of Aofei Culture, there are now dozens of employees who are basically imported from Hong Kong, Hong Kong or island countries, but the cost will be much higher," said Boss Cai.
"China is now vigorously encouraging the development of the cultural industry, among which animation is receiving encouragement and support from government departments, and with the improvement of people's living standards, the entertainment industry will inevitably become more and more developed. So we don't have to be afraid to spend money now, there is input to output, and every penny we spend now can be recovered several times or dozens of times in a few years," Jiang Hui said.
"I was a little worried before, but now that I see the script of "Pleasant Goat and Big Big Wolf", I don't worry that the investment will be wasted," said Boss Cai.
"We can't put all our eggs in one basket and think about other films while starting the production of 'Pleasant Goat and Big Big Wolf,'" Jiang said.
"Well, but in the first half of this year, it is estimated that it will be too busy, we will first concentrate on the production of the first part of "Pleasant Goat and Big Big Wolf", let the company's creative team practice, and then we can slowly launch several projects at the same time, so that Aofei will completely become the leader of domestic animation", Boss Cai said.
"No problem, you can arrange the specific operation of the company, Mr. Cai, and I'll wait for your good news," Jiang Hui said with a smile.
After talking to Boss Cai about animation-related things for so long, Jiang Hui felt that Tudou should also increase the investment in the animation channel. At present, most of Tudou's energy is focused on the Paike channel, movie channel, TV drama channel and open class channel. There are very few animation products with copyright on Tudou, and most of the animation products are uploaded spontaneously by users, which is definitely not enough.
Jiang Hui felt that it was necessary to let Tudou go abroad and go to island countries and other places to buy some online copyrights of animation. In addition, it is also necessary to strengthen the construction of the branch of Tudou.com, not only focusing on the Celestial Empire and the United States, but also more diversified.
After reviewing with Boss Cai, Jiang Hui went to Aofei's toy production workshop to visit and put forward some of his own opinions. I had a meal with Boss Cai in the evening, and this trip to Yangcheng basically came to an end.
The ticket back to the imperial capital is noon the day after tomorrow, and tomorrow is the Lantern Festival, and Bai Xue said several times to let Jiang Hui go to Haizhu City to have a play. So Jiang Hui plans to go to Haizhu City tomorrow and return to the imperial capital with Bai Xue the day after tomorrow.
(End of chapter)