"The chairman thinks things too simply, such a huge market, the rules it forms, how can we change what we say. After Hang Yu left, Xu Rui sighed.

"It's all set, try it. Xu Tingtai is also not optimistic about this new district plan, but he knows that if he doesn't give it a try, Hang Yu will not give up, to put it bluntly, he will not hit the south wall and not look back.

"Contact the technology company. Xu Rui said.

"No, contact the supplier first. Xu Tingtai said.

Xu Rui was stunned when he heard this, and he didn't quite understand what Xu Tingtai meant.

Xu Tingtai drank a cup of tea and said: "Although most of the clothing is made by small and medium-sized suppliers, it is the top suppliers and distributors in the industry who really set the price. If you don't get them, don't try to pull the price down. ”

The top apparel suppliers in the industry, they have both the ability to produce and the ability to market.

They do everything themselves, but they still sell at this level of price, and it is the price they set that plays a role in dominating the market.

Xu Rui suddenly realized, and then frowned: "According to what you say, the possibility of them cooperating is very small, what's the use of contacting them." If they don't cooperate, will we just give up, and the chairman will not be able to explain. ”

Xu Tingtai said: "What should I do then?"

Xu Rui squinted his eyes and said, "Just bypass them, the new area only accepts small and medium-sized suppliers." ”

Xu Tingtai thought for a while and said, "Okay, that's it." ”

As soon as the two of them were combined, they immediately contacted the technology company and asked Fu Lei to help make the PC side. On the other hand, they contacted Sun Chuan and asked him to use the offline network to assist in the promotion of the new area, so as not to have no suppliers to settle in.

At the same time, they stopped the price war and quietly slowly raised the price of clothing back. This will affect sales to some extent, but many people do not have the habit of shopping around for clothes, and users who like Jiangnan Mall will not go to Taobao Tmall to find it when they come in.

Relying on the thick foundation of Jiangnan Mall, the two are not worried about being defeated by Ali, but their sales are slightly reduced.

In addition to normal operations, the two also have to plan for the new district.

"We invite small and medium-sized suppliers to settle in the new area, but I don't think it's a big problem, but how they can get orders after they settle in. Most of the small and medium-sized suppliers have tight cash flow and can't spare funds for marketing, and their numbers are huge, who can see if they don't market. If there is no business after settling in, you can't change the existing market rules. Xu Tingtai said.

"The advertising space in the new area is all free, and they take turns to promote it. Xu Rui said.

Opening a new district, Xu Rui is not uncommon to earn that little advertising fee, the important thing is that the new district can get up. This model is successful, small and medium-sized suppliers make money, and they can also collect advertising fees in the future.

"It's not enough, the advertising space is far from satisfying so many small and medium-sized suppliers, so I suggest a set of marketing tutorial videos to teach them how to market. It is better to teach people to fish than to teach them to fish, as long as they know some tricks, they should be able to get orders. Xu Tingtai said.

"Suppliers make money by volume, and when they open their own stores, the orders they get can't be as good as the wholesale volume. Xu Rui said.

The two of them discussed for a long time in the office, and finally found that it was almost an unsolvable problem.

After being silent for a long time, Xu Tingtai suddenly said ruthlessly: "It's really not good, let's expose the inside story of the marketer on the Internet and hype it, as long as the user's consumption concept is changed, they will naturally come to the new area to buy clothing." ”

Xu Rui's eyes lit up when he heard this, and then he frowned, his expression as entangled as constipation.

"If we do this wicked man, we will be able to offend countless people. If I expose it today, I'm afraid that tomorrow a group of people will block the door of the company, and I will be hit by a car and killed when I go out. Xu Rui said worriedly.

He's not kidding, how many marketers have made a fortune on this platform, and there are many people who earn millions a year, and it is not for nothing that they earn tens of millions a year. Exposing the inside story of their operation will ruin their jobs, and it will be similar to the revenge of killing their father.

In case of an impulsive person, it is really possible to hit him with a car.

"Would you like to ask the chairman? Xu Tingtai feels that this is a hundred times, and the root cause is actually still in the consumer, exposing the inside story and changing the concept of consumers, and it is naturally difficult for marketers to survive.

"No, you asked the chairman to embarrass him and what do you want us to do. Xu Rui waved his hand.

As a subordinate, he actually didn't want to see Hang Yu upset, because that meant his incompetence.

"Forget about exposing it, but when we promote the new area online, we can emphasize that the new area is a real B2C platform, all of which are directly opened by suppliers, and the price level is the most affordable on the whole platform. Xu Rui said.

"Well, that's better. Xu Tingtai nodded.

"Also, it's a good idea to design a special shopping experience that allows users to find what they're looking for as quickly as possible, directly on our website. Xu Rui said.

"This can be there, but as far as I know, in fact, many customers don't know what style they want, and they often decide to buy it after seeing the model on display. Xu Tingtai said.

"Then find a way from this area, try to give customers a visual impact, and take into account the interests of most suppliers. By the way, the most important thing is to attract customers to watch, just like they love to read the marketing account of the marketer. Xu Rui said.

"It's difficult, and I'll try to do it. Xu Tingtai said.

Xu Rui's request is really difficult, anyway, Xu Tingtai's mind will be completely uninspired for a while. However, as the manager of the planning department, Xu Tingtai's task is this, he has no inspiration himself, and there are many creative subordinates.

After the task was assigned, the staff of the planning department came up with ideas one after another.

"The visual impact is nothing more than pictures and videos, so we simply made the new area into a video-type shopping website. A young designer named Li Bi said that although he is only 26 years old, he is the elite backbone of the planning department.

All the updates of Jiangnan Mall almost have the shadow of Li Bi.

"How to do a video-type shopping site?" Xu Tingtai asked.

"The general shopping platform is a picture display, and the advantage is that the number of displays is large and it is simple and easy to operate. However, dense pictures are not easy to retain consumers, so I think they can be changed to small videos. With the fastest pace, in a small video within ten seconds, as much as possible to show more styles of clothing, saving users browsing time. Li Bi said.

“...... Think about it. Xu Tingtai smiled.

Li Bi also smiled slightly when he saw his expression, he knew that his opinion was accepted at a high rate.