Xu Rui sent his right-hand man to investigate third-party stores in the clothing field, and soon figured out their operating procedures. After knowing the specific operation of the garment industry, Xu Rui was quite surprised and angry, because the inside story was very shameful.

In the impression of the majority of users, online clothing is cheaper than physical stores, but the survey results reverse this impression, it turns out that online clothing is more expensive than physical stores, and the quality cannot be guaranteed.

People who often shop online should know that the clothes they get from online shopping are often flawed, and even if the quality is passable, there will always be problems such as misfitting and not being durable, and it is particularly troublesome to change one.

Blemishes, ill-fitting, unwearable.

As long as it's cheaper than a physical store and easy to buy, you can endure it.

But the truth is that online shopping is more expensive than physical stores, and it is better to go to the night market to buy one or two hundred clothes online. There are many more counterfeit brands on the Internet than in physical stores, and it is more suitable to buy famous brands, of course, in physical stores.

After all, you can see the physical store on the spot, try it on the spot, and you can always pick a satisfactory price that fits.

"Surveys show that most of the third parties are marketers who sell in a variety of ways and increase the price by more than 50%. Marketers make more money than factories, shipping combined, and they are pure profits. Xu Rui said.

There are many marketing methods, and Weibo is the most common method to post soft articles, pictures, videos, etc. Because Weibo is a free application, you need a member to open a personal public account, and it is only 30 yuan a month.

In the area of clothing, most of the marketers are young and beautiful women, who post selfies on occasions such as foreign travel and high-end drinking parties, using visual impact to provoke the vanity of fans and lure them to buy clothes from their own stores.

This kind of marketing method is very common, when Weibo first opened, Hang Yu asked Lan Susu to do this. The common and effective methods quickly became popular and were improved by some people.

"For example, this dress costs eighty yuan from the factory, and the marketer dares to sell it double. Xu Rui said.

"In this way, your so-called online shopping advantages are all blown out. Hang Yu was also angry and said: "I have long felt that there is a problem, the international brands sold on the daigou network have been pressed to this price, and the clothes without brands in Jiangnan Mall are still hundreds of yuan a piece." These marketers are so greedy that they have to cut the costs they create. ”

"Market rules have been formed, and they can't be reduced. Xu Rui said.

He muttered in his heart, what are you and us, isn't Jiangnan Mall also yours.

"I'm not asking those marketers to cut down, I'm going to cut them outright. Hang Yu said.

"The impact is too great, one accidentally pushes them to the opposite side, and Jiangnan Mall doesn't have to do it. Xu Rui said.

"No way?" Hang Yu asked.

Xu Rui stopped talking, he really couldn't think of a good way for a while, Jiangnan Mall has developed very maturely, and small reforms must be cautious and cautious, not to mention this kind of big action that hurts the muscles and bones.

He would rather fight the price with Ali than engage in such a big move, which is too dangerous.

"On the other hand, the rise of online shopping has affected many brick-and-mortar stores, and many people have lost their jobs as a result. Marketers can also be regarded as jobs created by online shopping, and if this line is withdrawn, many people will lose their jobs. Xu Tingtai said.

"If they are unemployed, they won't be able to find other jobs?" Hang Yu asked.

"Is this ......" Xu Tingtai couldn't say clearly.

Hang Yu didn't want to scold him, considering the issue of employment, China really has no shortage of these jobs.

"Not to mention these superficial problems, the key is the price, even if we really give the marketer away, the price is too ruthless, and there are too many people who are offended. Xu Rui thought about it more.

"Many people have sinned, but many have benefited. Hang Yu said: "As long as the users support us, no matter who says and scolds those people, who can slaughter you clearly." ”

"But without a marketer, where do users know about this product? Now there is no clothing style, even if we take turns to recommend it on the homepage, it is difficult for users to see the style they like. Searching slowly on our platform, the efficiency is slow, and the result is that most people can only buy products with recommendations and high rankings. ”

Xu Rui explained: "I sent people to consult those manufacturers, and they were also helpless, they don't know how to market themselves, and they have no business at all when they open stores on the platform, so it is better to wholesale to marketers." The wholesale price is cheaper, but the volume has gone up, and there is a stable income. The new style of clothing is fast, users generally don't recognize the store, and our advertising space is not enough to promote them. ”

Xu Tingtai said: "That's right, we can't satisfy so many stores with our advertising space alone." If a store wants to have business, it must be marketed through other channels on the Internet, and marketing is also a technical job. I know that you are thinking about the manufacturer and the user, but the reality is like this. ”

In fact, when they know the actual operation, they also feel very uncomfortable with the marketer.

A marketer can take a photo and post a beautiful picture to attract a large number of fans to buy her clothes. With low marketing costs and high profits, it can be said that it is a group of moths, and the most disadvantaged are manufacturers and users.

What are the advantages of marketers? In fact, there is no special advantage, that is, they can beautify their faces.

To put it in detail, it is to be pretended.

A slightly more beautiful clothing marketer, wear a few beautiful clothes, find a "high-end" place to take a few photos, post-process, add a little story, and it's basically done.

Fifty percent of the profits were taken away by them.

"It is not possible to rectify Jiangnan Mall, we can only open a new area and do pure B2C. Hang Yu thought for a while and came up with an idea.

"Yes. Xu Rui nodded.

But his expression was uncertain, and he paused and said: "We can take the initiative to seek cooperation with brand suppliers and let them open stores, but we can't do the work of those small factories." There are too few clothing styles, and I'm afraid it won't work. ”

The number of domestic clothing brand suppliers is very limited, and the clothing styles they make are even more limited. The domestic garment industry is made by many small factories and purchasing factories, and it is difficult for them to open stores.

Because of a small factory like this, their bosses generally don't play with the Internet and are immersed in production.

"Let the investigation department cooperate, and it will be publicized in each region, and it will also be carried out for me. Hang Yu said.

"Good. Xu Rui didn't have anything to say now.

As long as the headquarters is willing to work hard, no matter how difficult it is, it can be done.

"Don't fight the price war, let Ali be proud for a while. Hang Yu said again.

"Understood. Xu Rui said.

Hang Yu got up to leave, he needed to mobilize immediately and cooperate with Jiangnan Mall to build a new area.