Chapter 531: Meituan Opens Spending Mode

Jiang Hui stayed at ATL for an afternoon, stayed for dinner with the management in the evening, and rushed back to the imperial capital the next day.

Zhou Benqiang has asked Liao Yunjiang many times when he will return to the imperial capital. Speaking of which, Jiang Hui has been away on a business trip for a week this time, and Meituan.com has more than one billion US dollars in cash, and is about to report to Jiang Hui before starting the money mode, it is no wonder that Zhou Benqiang cares about when Jiang Hui will return to the imperial capital every day.

"Mr. Jiang, today I mainly want to report to you on the next development direction of Meituan", on the first day Jiang Hui returned to work in the Polytechnic Building, Zhou Benqiang made an appointment to report to Jiang Hui.

According to Jiang Hui's casual mention, Meituan can diversify into subdivisions such as online shopping for fresh food, food reviews (similar to Dianping), cooking strategies (similar to kitchens), takeaways, and diets for special groups such as pregnant women's diets.

After the successful listing of Meituan, it raised $1.05 billion.

People are heroes, money is courage, and with this money in hand, Meituan finally dares to move towards diversification.

No, as soon as Jiang Hui returned to the office, Zhou Benqiang had already made Meituan's spending plan.

"Find a place to sit, and today I have set aside two hours to discuss with you the next development strategy of Meituan."

"Well, according to your previous opinions, I have reviewed the various departments within Meituan, and I think that the points you mentioned before are very suitable for Meituan's Tianchao branch, but they are not necessarily suitable for the world. We would like to try to promote the online shopping business of daily fresh food in the Celestial Empire first."

"Tell me your reasons for listening?"

"The main focus of Daily Fresh is fruit, seafood, meat and other businesses that have very high requirements for express delivery. In the Celestial Empire, couriers are paid much less than in the United States, and with the right incentives, deliveries can be arranged in the evenings as well as on weekends. But in the United States, they are not the same, they are looking for enjoyment of life, and it is very difficult to ask others to work overtime on weekends."

What Zhou Benqiang said is also true, there is no country in the world where the couriers are as hard-working as the Celestial Empire. In Europe and the United States, people work more to enjoy life and live a life of drinking and drunk.

"Well, you can think about it first. However, I recommend starting with fruit and taking your time with meat. After all, fruit does not require as much transportation as meat."

"That's what we thought about, and we only piloted it in a few first-tier cities at the beginning, and gradually expanded it to other cities."

"If you are actually ready to enter this market, then be more generous, take a few plots of land in major cities, and build a large-scale storage center."

Jiang Hui couldn't help but think of buying a few pieces of land and putting them there to appreciate. Regardless of whether the daily fresh food earns money or not, the land price of the warehouse will definitely increase several times in a few years. So now Jianghui is encouraging the group's well-funded subsidiaries to acquire land to build warehouses, factories, office buildings, etc. Even the direct store of Guanghui mobile phone is to buy shops as much as possible to build.

"Well, we're going to put up $300 million for the Daily Fresh program. Including the construction of warehouses and the construction of own logistics".

300 million US dollars, which is equivalent to more than 2 billion yuan in 2006. It seems like a lot, but if you build your own warehouse and logistics, if you fully roll it out across the country, it's really not enough to see. Later, in order to engage in self-built logistics, Jingxi invested more than one billion US dollars.

However, fortunately, Meituan is only promoting the daily fresh food business in first-tier cities, and more than 2 billion yuan is enough.

"Finding a suitable opportunity to announce this plan to the outside world also feels that it should be good for Meituan's stock."

"Well, I'm going to announce a project this month, a project for food reviews in another month, and then a project for takeout and cooking tips."

"It's good to continue to release good news, slowly stimulate the stock price, and make investors full of confidence in the prospects of Meituan."

According to this pace of promotion of Tang Article, Meituan's stock price should be able to hit a new high next year, and some of the stocks held by Jiang Hui will also pass the lockdown period, just enough to cash out a sum of money. When the stock price falls sharply in the subprime mortgage crisis, repurchase will be resumed.

After tossing back and forth like this, it is estimated that he can earn at least more than a billion US dollars, and he will be able to get a good reputation for saving the market at that time.

"The food review business and cooking strategy should be promoted globally."

"Yes, the two businesses of daily fresh food and takeaway are only promoted in the early stage of the Celestial Empire, and the food reviews and cooking strategies are for the world."

"The most developed online shopping market is the Yangtze River Delta plot, and I suggest that Meituan go to Shanghai to inspect it, and consider moving its headquarters to Shanghai in the future," Jiang Hui said as he looked at the information.

The relocation of Meituan's headquarters to Shanghai is not only because Shanghai is more suitable for Meituan's development, but also involves the strategic layout of Guanghui Group in the country.

At present, the Internet business of Guanghui Group is concentrated in the imperial capital, and the industry is mainly in Shenzhen, but Shanghai, as the most economically developed market, has no sense of existence. Therefore, Jiang Hui wants to strengthen the layout in this regard.

"Mr. Jiang, we plan to build a new call center to handle customer inquiries and complaints from various business modules of Meituan. We plan to build this call center on the outskirts of Shanghai, along with Meituan's East China warehouse. As for the relocation of Meituan's headquarters, we may have to communicate with the government departments of the two places to see if we can get more preferential policies," Zhou said.

In general, the government will definitely welcome the relocation of the headquarters of influential enterprises to the areas they move into, but on the contrary, if they move out, they will offend people if they are not careful.

Zhou Benqiang said that the call center thing is really necessary. After all, for a service-oriented enterprise like Meituan, customer experience is the most important. As one of the important aspects of customer experience, the handling of inquiries and complaints is very important.

"Moving the headquarters of Meituan to Shanghai and retaining only the branch in the imperial capital is in line with the development strategy of Guanghui Group, and it must be implemented as soon as possible."

Although Zhou Benqiang has implemented Jiang Hui's instructions relatively well over the years, he was originally a person stationed by IDG and was not Jiang Hui's descendant, so Jiang Hui once again emphasized the importance of the relocation of Meituan's headquarters.

"Okay, I'll go back and implement it right away."

Next, Jiang Hui continued to exchange with Zhou Benqiang his views on several new development directions of Meituan.

As Jiang Hui, who has seen the development model of enterprises such as the original life of later generations, Dianping, Xia Kitchen, and Meiyu, he is often able to put forward some opinions and opinions that Zhou Benqiang admires very much. This also strengthened Zhou Benqiang's confidence to follow Jiang Hui's footsteps.

(End of chapter)