Hearing Bai Ningyuan's words, Zhang Yan subconsciously raised her head, and when she saw the confident look on Bai Ningyuan's face, she was slightly stunned for a moment, and then made a look of listening carefully. Pen, fun, pavilion www. biquge。 info

Who doesn't know, the Bai Ningyuan in front of him is famous for his creativity, and now the huge business empire he has created is the best proof, under the fame, now the high-level people within Lo International will always subconsciously ask Bai Ningyuan's opinions and ideas before making a decision, although since last year, Bai Ningyuan is gradually delegating more voice and autonomy to their hands, but the habit has been formed over the years, and it is not so easy to change.

Zhang Yan is also Bai Ningyuan's "fan sister", in her eyes, Bai Ningyuan is simply omnipotent, and now when she hears that Bai Ningyuan has ideas, she will naturally listen to her.

Looking at Zhang Yan's appearance in front of him, Bai Ningyuan couldn't help but have a little amusement in his heart, but he still restrained himself, and then said to her seriously: "My idea is to combine Lexin and Lepay Finance together so that they can have the function of payment." ”

Hearing Bai Ningyuan's words, Zhang Yan was slightly stunned, and then couldn't help but bring a few faint feelings of loss in her heart, in her opinion, although this idea is not bad, but the distance is amazing, there is still a considerable gap, and even, if you think about it further, with the pearl of Lepay Finance in front, it seems to be another superfluous move to introduce it into Lexin.

But loss is lost, Zhang Yan's face did not show it, and she didn't even express any opinions and ideas, but she still looked at Bai Ningyuan with a look of expectation in her eyes, because she subconsciously felt that Bai Ningyuan's thoughts would not be so simple, and there must be other backhands in it.

This is not only a blind worship of Bai Ningyuan, but also a kind of trust.

Sure enough, at the moment when there was hesitation in her heart, Bai Ningyuan's voice sounded in her ears again: "It's going to be the Spring Festival soon, and among those customs of the Spring Festival, although they are different from place to place, there is one that is almost common, and even the same customs that are affected and radiated by Chinese culture, Southeast Asia and other places are also the most frequent during the Spring Festival, do you know what it is?"

Bai Ningyuan's question was almost not difficult, and thinking of the problem he had just said about Lepay Finance, there was almost no need for any hesitation, and Zhang Yan replied tentatively: "Do you want to send red envelopes?"

"That's right, it's a red envelope, since this is an activity that everyone likes, so why can't we set up a red envelope function in Lexin? You know, there are only a few months before the Spring Festival, and it can be said that it is very appropriate to launch this function at this time. Bai Ningyuan nodded and said with a smile.

Zhang Yan's eyes lit up involuntarily.

If it is not a brilliant idea to simply introduce Lepay Finance into Lexin, then the alternative use of Lepay Finance is definitely a whimsical idea.

Bai Ningyuan just started a head, and Zhang Yan's train of thought followed Bai Ningyuan's thoughts and began to diverge towards the periphery.

"In the Spring Festival has such a unique significance, and it is the beginning of the year, symbolizing a new beginning of the festival, people have a unique expectation in their hearts, expecting themselves to have a good luck in a new cycle, this is human nature, although it can be said to be a kind of superstition, but it is also a common psychology that all people will have. The pain point is the demand, but this demand also needs to be divided into one, two and three, of which the material demand is secondary, and the demand of human nature itself is the biggest demand. Therefore, in the mobile Internet, if you want to get a good reputation and want to promote the product, the biggest pain point is to make people high! As long as you can make people high, everything else is easy to do! So our creativity should start from people's needs, the closer to people's lives, the more these inconspicuous little things, the greater the market it contains, because more people can participate. Of course, not only selling entry fees, but also selling services can also make a lot of money......"

"So this time Lexin will add the function of sending red envelopes, which fully caters to the psychology of people during the Spring Festival, and makes people participate in the way of games, and let the participants enjoy it, after all, fun is human nature, which is true for both adults and children, when people are all immersed in it, our intention to promote the product will be completely realized, more importantly, the role of red envelopes, is not only limited to the Spring Festival, it is still widely used in ordinary times, so it is not a short-term product after adding this function, and can be made into a long-term product line to operate. Zhang Yan then began to analyze Bai Ningyuan, and the more she analyzed, the brighter her eyes became.

"That's right,So gameplay is something we must pay attention to,In order to increase the fun of this gameplay,We can add a variety of ways to play,In addition to the red envelopes with a directional quota,Don't forget that our Lexin also has an advantage,That is the group function,And one of the biggest highlights of Lexin's group function is acquaintance socialization,This is quite different from Lexun Li's group function of online socialization,If it is said that strangers play this kind of game involving money,It will make people have a kind of resistance,Then there is no such problem between acquaintances,If we set a random allocation of rules, People rely on their luck to get different amounts of money, and stimulate people to fight, even if it's just a few cents and a few dollars, do you say that the people involved will fall into a kind of madness and be completely immersed in this game?" Bai Ningyuan said to Zhang Yan with a smile.

"That's right, gambling and taking advantage of it is the nature of human beings, and what you just said, just to be able to stimulate the potential desires of people's hearts, immersed in it, it is indeed worth a try, the important thing is that the Spring Festival is becoming more and more boring, we are a good tool for everyone to find a good pastime. Zhang Yan looked at Bai Ningyuan with a pair of beautiful eyes, to be honest, Bai Ningyuan's idea, the more she thought about it, the more she felt admired, and sure enough, Bai Ningyuan's occasional words were enough to make people feel open-minded.

"In addition, doesn't Lexin have a plan to create self-media? Bai Ningyuan glanced at Zhang Yan again, and then continued to speak.

"Hmm......" Zhang Yan responded first, and then the whole person seemed to suddenly react, subconsciously looking at Bai Ningyuan, with a look of excitement in his eyes.

"Recently, there is a novel website called Dianniang Chinese, I don't know if you have heard of it, I usually prefer to find some online articles from this to see, for fun, and one of their functions called tipping is still quite good, in addition to the setting of paid reading, I think we Lexin can also transplant this model, and when the self-media function such as the public account is launched later, the same can be attached to the relevant additional functions such as tipping or charging, so that it can promote the creative enthusiasm of self-media authors and provide more content for users to choose, so that it can be more promoted, The attraction of users will also rise significantly, and we can also get corresponding profits and profits from these tips through the method of sharing, although the mosquito legs are small, but if they are accumulated, it will also be a considerable wealth. Bai Ningyuan spread his views to Zhang Yan.

"Moreover, we can indirectly provide some jobs and job opportunities through this operation, so that more people can attach themselves to our products, support themselves through our products, and obtain income, so that the two sides will become a community of interests, and they can also create more value for us, speaking of which, I think, just like the website called Dianniang Chinese you just said, I think since we have imitated its model, it is better to follow it to the end...... Zhang Yan listened to Bai Ningyuan's words, and at this time, his brain was also open, and he talked eloquently to Bai Ningyuan.

Hearing this, Bai Ningyuan seemed to have a premonition, subconsciously raised his head, looked at Zhang Yan, but heard Zhang Yan say the words he had a premonition:" Let's just set up our own literary department in Lexin, recruit authors, and publish literary works for users to read, so that on the one hand, we can attract more users, on the other hand, now our company has its own film and television company, if we encounter good works, we can adapt them into film and television drama works by ourselves, or directly broadcast them on Leku Video Network, or sell the copyright directly to TV stations, in this way, it not only expands the amount of content in our ecosystem, but also allows us to get more income from this, which can be said to be a multi-win……”

Well, the thinking of the two people has expanded from the original Lexin and Lepay to the establishment of a literary department and IP operation, Zhang Yan's gaze made Bai Ningyuan also impressed.

It's not that he hasn't thought about this, in his previous life, he was also a practitioner in this industry, naturally knew the value of IP, and he didn't have the idea of touching a little Chinese, but when he freed his hand, the valuation of Dasheng Literature under Dasheng now has reached more than 6 billion Chinese coins.

Bai Ning is far from being able to afford this money, but in his opinion, the cost performance of doing so is actually not high, and now Zhang Yan's words are tantamount to opening a new door for him......

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