Around 2014, what became valuable?

Answer: IP. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Just before Bai Ningyuan's rebirth, almost the entire cultural industry was in full swing to hype the concept of IP, which involved the production of film and television dramas, the development or publication of various literary changes, etc., some good and familiar IP are highly sought after, and the word IP itself has become a hot word that is talked about, in this case, if you don't understand what IP is, then in the eyes of others, you are definitely low to explosion.

Because of the popularity and rise of IP, the entire cultural industry has become excited, as if overnight, the industry has become extremely prosperous, and all kinds of unheard of companies are also scrambling to take the lead, today this novel is announced to be adapted into a TV series, and tomorrow the book is adapted into a game, full of impetuousness.

Although this is a good thing for the author, after all, the income has increased, and the hard work of many years has finally paid off, but good works have made a miasma, and sometimes because of financial reasons, the adapted works are simply miserable, and even imaginative, and have nothing to do with the original work.

The investors relied on the enthusiasm of the fans to make a lot of money, and after a wave of money, they retreated, and in the end, only the fans who paid for it were hurt.

But in any case, the concept of IP is becoming more and more important, and after having IP, it has unlimited possibilities and unlimited markets.

Although the current competition in the domestic online literature industry is fierce, it is only limited to the circle, if you look at it from Bai Ningyuan's current perspective, it is really nothing, at this time Zhang Yan's suggestion, Bai Ningyuan thinks, it is really quite operable.

In a short period of time, the situation of Dianniang Chinese will not change, because after several years of development, they have formed a solid author pyramid, a small number of typical god-level authors as the focus of attention, below are more middle-level authors to support the operation of the entire website, and below there are a large number of low-level authors, silently accumulating experience, ready to go up to the next level.

In Bai Ningyuan's opinion, it is very difficult to break such a stable structure.

Although competitors appeared one after another, many of them ambitious, but after all, it did not shake its position.

Fortunately, Bai Ningyuan does not have the intention Chinese of dominating the online literary world at all, and the reason why he agrees with Zhang Yan's opinion is more because he wants to store IP for the future market.

In this way, Bai Ningyuan, who is not short of money, has enough time to cultivate his own author system and enrich his work library.

With such a purpose, Bai Ningyuan, who is not in a hurry to create a cultural aircraft carrier, does not need to spend a lot of money like the acquisition of Dianniang Chinese, invest part of it in the early stage, wait for the author's automatic development in the later stage, and slowly cultivate.

As long as the remuneration and benefits can keep up, are you still worried that there are no author resources to come to you?

You must know that writers are also human beings, they also have to eat, and they also have to support their families, and once the reputation of Lexin literature is out, it is normal for people to go to higher places.

In the early stage, regardless of whether to make money or not, owning the IP is the right way, don't look at the current online literature is uneven, but with the standard of one in a million to go without survival, I am worried that I can't find a few works that can be taken?

There is no need to have too many works to become popular, there are so many dozens or even a few works once they become famous, and the returns that can be given are quite objective.

In the cultural industry of the future, online literature is the foundation, and all other cultural industries derived from this foundation are the superstructure.

Zhang Yan's words are undoubtedly a valuable foundation that can build countless high-rise buildings in Bai Ningyuan's commercial territory.

In this way, Lexin's project alone is enough to make it break away from the boundaries of Leku Entertainment and stand on its own.

"It looks like it's time to invest more in your project, but if it is carried out according to what we just envisioned, the amount of money consumed is not a small amount, and again, you have to hurry up and recruit people here. Bai Ningyuan raised his head and said to Zhang Yan.

In fact, in the plan just mentioned, the red envelope function does not require too many manpower, only the engineers in the company need to develop this program, and then the data support between Lexin and Lepay can be realized.

Whether an online text company can succeed, in addition to most of the factors of the author, editing is also a very important part, an editor with the ability to experience and vision, can easily discern treasures from the vast number of works like a sea, and select good works for push, such people, they must be familiar with the tastes of readers, and be able to judge the commercial value of a work, and people like this are not what a cat or a dog can do.

"The author is very easy to solve, I know that there is a forum called Sky Dragon, which is a gathering place for writers in China, where propaganda is carried out, and the formulated benefits and remuneration system are released, and the standards are slightly looser in the early days, and the remuneration and benefits are slightly thicker, so that the author can feel that this is a place where he can make money, and he will not come to our side, as for the editor......" When he said this, Bai Ningyuan paused slightly, a trace of reflection flashed on the lens, and then said with a smile:" The ability of editors is the top priority of the online company, on the one hand, we can recruit, this, once in the point of Niang, the sword side of the editor is preferred, on the other hand, just leave it to the headhunter to do it, when necessary, this corner should be dug and have to be dug ah, in this world, there is nothing that a high salary can't do, if not, then two!

For Bai Ningyuan, who has been a writer for many years, this matter can be described as a clear door, and he can say a lot of opinions and suggestions to Zhang Yan when he opens his mouth, and the domineering words in the back make Zhang Yan even more dumbfounded.

Zhang Yan definitely admired Bai Ningyuan, as if there was nothing in the world that he didn't know.

In the next morning, the two of them had a deep discussion on the future development of Lexin in Zhang Yan's office, and listed a clear planning table for many functions and the time of project launch.

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