Chapter 810: Quick Solution
"The price war is inevitable, since it cannot be avoided, the best way to reduce losses is to solve it quickly! However, with the current strength of group buying, it is definitely not possible to rush into the war, you must grow up as soon as possible. Hang Yu said.
"I think Ele.me should maintain the status quo for the time being, avoid a head-to-head confrontation with Meituan, and wait for the group buying to be a little more mature, and we will join forces and invest money on a large scale to defeat each other in one fell swoop. Dong Ming said.
"The problem is that the more Meituan is gaining momentum, the more people will look at it, and the scale of financing will become larger and larger. If the market is occupied by it, it will be very difficult for us to turn over in the future. Hang Yu said.
"I have paid attention to the competition of group buying platforms, and everyone pays little attention to the quality of service, and is currently relying entirely on upside down to attract users. This approach can certainly achieve temporary victory, but it is unlikely to be sustained. After Meituan grasps the market, I think the other party will gradually reduce benefits, and even the quality of service will decline. At that time, users will naturally be able to see each other's faces, and we have a large user base, and I believe that users will choose the side with more stable service quality. I believe that the stability and integrity of service quality is far more important than temporary discounts. Dong Ming said.
"Today's Internet companies are really getting more and more ugly, they used to be free, but now they are discounted with money, and even force merchants and customers to choose one of the two, which is simply ugly. It's a pity that users are not angry, knowing that this is a temporary discount made by enterprises to monopolize the market, they still can't help but take advantage of it. And those companies that are serious about doing platforms, because they can't come up with money to discount money, are finally excluded from the market. Wen Yisheng said.
"After all, this kind of competition model has just appeared in China, and most users are novices, and they don't suffer losses and don't have a long memory. However, there are also some users who are more sensible, and these users are the objects we strive for. Hang Yu said.
"I also think that winning sane users with stable services is enough to maintain the revenue of our platform. As long as we don't lose money, even if we only make a dime a month, we can continue to operate. You can't be in a hurry to make Internet products, and often those who survive to the end can succeed. Han Dong said.
"Yes, especially since our company has abundant funds and a huge user base, so why not be afraid of its temporary popularity. Just let them toss, and we'll run it step by step and see who has the last laugh. Wen Yisheng said.
Listening to their words, Hang Yu fell into thought.
As the company's capital becomes more and more large, Hang Yu is more generous, and new Internet products are often well prepared and in one step. Most of the competitors have no power to resist at all, and they are solved in one face.
But when you encounter a strong enemy, if you still want to do it in one step, it seems that you are a little anxious.
However, Jiang Yan Company has money! If it can make a quick decision and achieve revenue as soon as possible, why bother playing a long-term war with the other party. Time is money, and this sentence has become a must-have for Hang Yu's way of thinking.
However, on the other hand, Hang Yu has to consider the stability of the company's funds, if a large amount of money is burned for the sake of new business, resulting in problems in the original business, it will be too cost-effective.
For a while, Hang Yu was quite hesitant.
Dong Ming, Wen Yisheng, and Han Dong, as the producers and managers of group buying, belong to vested interests.
But they don't want the company to burn a lot of money, which shows that the three of them think wisely and have a certain sense of the overall situation. It's very good for such a person to have one, and three of the same product appear at the same time, and Hang Yu feels that he is lucky.
"Chairman, I think that a quick battle does not mean that we have to charge immediately, from the perspective of historical battles, battles that require a quick victory often have more preparation time. We need time to prepare, and at the same time, we need to make the enemy arrogant, and wait for the other party to show their ugly face and lose the trust of the user, and then we will launch a swift attack. Wen Yisheng said.
"I watched a movie called Da Ming Tribulation before, in which Sun Chuanting said that Li Zicheng could lose ten times and eight times, and he couldn't afford to lose once. To some extent, we are Li Zicheng, and Meituan is Sun Chuanting. As long as it is not the company's main product, we are not afraid to lose ten times, and the other party only needs to lose once and it will be over. Han Dong said.
Hang Yu has also seen this movie and empathizes with it, Jiangyan Company is an emerging force, and it is deeply loved and supported by the majority of users because of its good business.
Baidu, on the other hand, is a former giant, operating in a disorderly manner, and is becoming more and more deviant from users.
Baidu can still survive now, because the domestic Internet is still immature, and most users have not developed the habit of paying. And Baidu is the largest pirate, almost entirely supported by pirated resources.
"We can mobilize online public opinion to condemn the other party's behavior of trying to monopolize the market by subscribing money to win over users. From the perspective of long-term development, the moral high ground will definitely be supported by many users. Dong Ming said.
"This is a good solution, in the past, others condemned us for monopolizing the market, and it is our turn to occupy the moral high ground. Hang Yu said.
He tried to put aside the idea that "time is money" and rethink, the bigger the volume, the less rush it is, and stable development is the king.
has obviously become the boss of the market, but he is desperate with others, isn't this self-deprecating.
And Hang Yu knows the future, and knows that although Meituan has come out of the battle of a thousand regiments, it has not achieved real success.
First of all, it burns so much money and occupies less than 70% of the market share, which means that there are still strong competitors dormant and are in danger of being defeated at any time.
On the other hand, Meituan spends all its money on subsidies, does not have enough technology research and development, and does not have core technological competitiveness.
In any case, this year is still about technological competitiveness.
It is always said that Jiang Yan has many Weibo users, but in fact, Jiang Yan has stronger competitiveness, that is, its Internet technology and hardware technology.
Especially in the field of big data and cloud computing, Jiangyan Company can be called an industry leader and has a stable throne.
Jiang Yan's main technical products, any one can dominate the industry, and it is too difficult to beat it.
"Do you know the 721 pattern?" Hang Yu asked.
"I know that the first place accounts for 70% of the market share and is very moist, the second place accounts for 20% and is struggling, and the third place accounts for 10% and is not guaranteed. The 721 pattern can be held under normal circumstances, but on us, I think it is impossible. Our volume is here, as long as the quality of service is guaranteed, even if it is not discounted, it will not be less than 30% of the market share. If all the impossible situations happen, it can only mean that the other party is too upside down, and it is self-defeating. Han Dong said.
Excessive upside down, no company can hold up.