The group buying platform made by Dong Ming, Wen Yisheng and others has finally been launched, and the name is called over the wall group buying, which is the name they jokingly took at the beginning.

I was going to come up with a nice name, but I didn't get inspired when I thought about it, so I just went for it. Unexpectedly, the group purchase over the wall was promoted online and was loved by the majority of users.

Retail platforms, Ele.me, and group buying over the wall all belong to the O2O model, and the retail platforms are mainly retail enterprises, which sell things. And Ele.me belongs to the food delivery service platform.

The business scope of group buying is much wider, including hotels and homestays, movie tickets, leisure and entertainment, life services, education and fitness, furniture training and many fields.

Needless to say, there is a wide range of leisure and entertainment, including foot massage, bathing and sauna, bars and nightclubs, farm stays, Internet cafes, Internet cafes and so on.

The range of life services is also wide, including cleaning and housekeeping, moving and transportation, electrical maintenance and so on.

As mentioned before, the O2O model is to connect offline services to online, and to some extent, business activities in reality can be moved, the difference is only whether to make money.

Group buying over the wall is undoubtedly a hodgepodge, and the service items are relatively comprehensive, but it is also difficult to do it well.

There are two ways to move a real store online, one is to send a large number of investigators, salesmen to take the initiative to invite them, or send online information invitations.

The second is to let the majority of offline stores know about group buying over the wall through publicity, and they take the initiative to settle on the platform.

Before the launch of the group buying, the investigation department has conducted a large number of surveys and invitations in developed cities, thanks to the strength and preparation of Jiangyan Company, so the group buying has a very rich supply group and customer base as soon as it is launched.

But it's not enough, the merchants who settle in account for less than 10% of the reality, and there is still a long way to go to go over the wall group buying.

"Originally, we planned to integrate the truck gang into the group buying, but after careful research, we felt that it was better to do the truck service alone. Because of its special user base, 90% of users are not exposed to this. Wen Yisheng said.

"I believe in your judgment, first concentrate on the group buying platform, and the truck gang can be put aside. Although Hang Yu is optimistic about the truck gang, he is more optimistic about group buying.

"However, the backend of the two platforms can be merged, because they are both map-based services, and we can make an all-round map for all the company's O2O platforms. Wen Yisheng said.

"No problem, you do your best. Hang Yu still expressed his support, and then he said: "Maybe you can merge the backend of Ele.me into it, and the two sides will cooperate deeply and introduce user information." ”

"No problem, I'll send someone to talk to Mr. Zhang immediately. Wen Yisheng said.

In the process of making the group buying platform, Wen Yisheng and Zhang Xuhao's team had a lot of exchanges and learned from each other. Although the business is different, the general pattern is the same.

They are a way to browse in map mode, you can view the group purchases around you, and sort them by keywords such as popularity, distance, price, etc.

"Now the group buying business is fiercely competitive, and in just over a year, hundreds of group buying platforms have been launched one after another, and there are large Internet companies behind them. Now that Ele.me is inseparable from Meituan, it is estimated that after a wave of publicity for group buying, it will immediately become the target of siege by major enterprises. Hang Yu said worriedly.

Group buying is a gamble, first of all, it is manifested in the gambling between group buying networks, the immaturity of the operation mode and the exploration of domestic consumption habits are still ongoing.

For consumers, group buying is not a gamble.

The rapid expansion of the scale of the industry has caused various problems to appear frequently: the website lacks binding force on franchisees, and the quality of products is difficult to guarantee. Some merchants announced the closure of business after selling coupons through group buying networks, and users had no way to complain......

In addition, today's young people are flamboyant, and it is quite depressing for most people to wear the same pants in a city and the same T-shirts and use the same electronic devices in a company.

Alibaba's Taobao recently launched the "largest group purchase in history" in one fell swoop, aiming to win with scale. Wangsheng's China E-Commerce Research Center plans to take the lead in establishing an industry alliance, aiming to sort out the chaos in the industry.

After the reshuffle of major cities, it must be a game of several group buying networks, especially the addition of Jiangyan Company, which makes the survival of many small websites precarious, and industry insiders say that second- and third-tier cities are more suitable places for group buying network entrepreneurs.

In the face of fierce competition, it is important to continue to learn how to provide users with high-quality and differentiated services.

But there's more important thing, and that's money!

Last year, there were more than 1,500 group buying websites across the country, and the number of group buying transactions in Beijing, Shanghai, Guangzhou and Shenzhen exceeded 1.81 million.

If you successfully organize a large-scale purchasing group, such as buying a car group or buying a house, the profit return of a business in an event can be as small as tens of thousands of yuan, as large as more than 100,000 yuan or even more.

Now some large-scale group buying websites claim to have 1,000 people or even 10,000 people group buying, and the profit returns generated by this large-scale procurement can be imagined.

Nowadays, a slogan circulating in the group buying industry is "only you can't think of it, you can't buy without us". Even, we have enough reason to believe that maybe later, there will be group buying Vietnamese brides.

This has put the operational capabilities and service quality of many group buying websites to a severe test. Industry insiders believe that the diversification of consumer demand and the gradual increase in satisfaction requirements have put forward higher requirements for group buying websites, which will enable group buying websites with excellent service capabilities and high quality satisfaction to take the initiative in market competition.

Since Hang Yu rejected Meituan's financing, Wang Xing had no choice but to find new investors, and he finally found Baidu. Now Baidu has a stake in Meituan, which is launched earlier than the group buying, and it is a product of the same period as Ele.me.

Baidu's strength is very strong, and in order to compete for the right to speak in the field of food delivery, it has repeatedly provoked price wars.

Many weak group buying websites have been wiped out under Baidu's price war, and only Ele.me, which is controlled by Jiangyan Company, can compete with each other.

Hang Yu hates to fight price wars the most, especially since he has just invested in so much hardware technology and cloud technology, and Jiang Yan's company does not have much remaining funds. However, it is inevitable that there will be many dreams at night, this time Hang Yu is ruthless, and he plans to solve it quickly!

"Meituan's advantage over Ele.me is that it has more services, so we haven't beaten it. Now that we have joined the battle, we have more services, and you have to join forces. Hang Yu said.

"Don't worry, I will cooperate with Mr. Zhang. Wen Yisheng said.

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