No one expected that Chanel, which had just been acquired by the X Fund, would suddenly do such a big thing, and quietly take Hermes into her arms, isn't this a bit too violent.

No way, this is the power of capital, with the huge to almost unlimited financial support, Chanel's expansion road should not be too easy, just simply and rudely push all the way.

Not to mention anything else, let's take Hermes as an example, the holding ratio of the Hermes family has reached more than 70%, and it has not yet failed to withstand Chanel's acquisition offensive. Just ask, which luxury brand in France, or even which luxury company in the world, can withstand the crazy attack of Chanel supported by the "capital father" of the X Fund. Unless there is a situation, that is, like the X fund's control of Chanel and Hermes, the controller directly holds 100% of the company's shares, otherwise it is possible that X fund will find a breakthrough point.

This is very embarrassing, because with the process of capital globalization, there is no 100% holding company at all - except for Su Chenyu, the best!

Even the Bernard Assinoe family, which is currently the most powerful group in the luxury industry, only controls more than 50% of the shares, but this is enough to scare off countless ill-intentioned pretenders. In fact, speaking of which, as far as the Bernard Arsino family controls this little share, if Su Chenyu and X Fund really want to do something against it, then the other party is just a trapped beast.

It's just that I have to say that the LVMH group is too big, and the price of forcibly buying him is too great, and if Bernard Arsino goes crazy, it will be even more worth the loss.

Therefore, it is not as easy as Su Chenyu to directly recreate a luxury group by himself, and it is relatively easier.

Just after Chanel's wholly-owned acquisition of Hermès, which caused a huge shock in the global fashion and luxury industry, X Fund once again released a wave of big moves - announced the official establishment of Kering Group to manage all its fashion and luxury assets.

If that's all there is to it, it's not very surprising, after all, after the X Fund has eaten Chanel and Hermès in quick succession, it is simply normal for Fund X to set up a company dedicated to managing luxury fashion assets.

However, I never expected that this was just a prelude to this wave of big moves, and the next one was the real big move - X Fund directly transferred 100% of the shares of the newly established Kering Group to its parent company, SS Financial Holdings.

This is the real big move, people familiar with X Fund and SS Financial Holding know that X Fund is the sharpest "bayonet" in the hands of SS Fund, specifically for SS Financial Holding to select high-quality assets everywhere. If it is said that the company that is included in the X fund may still be sold, after all, the X fund has done a lot of work, but once the assets are transferred from the X fund to SS Financial Holdings, then it means that they will always belong to SS Financial Holdings.

SS Financial Holdings' strong involvement in the fashion and luxury industry has no feeling at all for countless "melon-eating people". However, for giants like Morgan and Rockefeller, there is much more. For example, the spring of the fashion and luxury industry may be coming, of course, this is only the most superficial thing, and the crazy rise of the luxury industry means a rapid recovery of the global economy, and the financial securities market will enter a new boom period.

These things are what those giants value the most, after all, SS Financial Holdings' financial sense over the years is too keen, and it can always grasp the pulse of the times - this is a lot.

Regardless of what these giants think, the establishment of Kering does announce to everyone an important fact - SS Financial will officially enter the fashion and luxury industry on a large scale.

There is no doubt that Kering, backed by the X Fund, will become a super luxury giant that is not inferior to or even surpasses LVMH!

As if to announce its founding, Kering began its own rise immediately after taking over Chanel and Hermès from its "brother" X Fund. It's just that Kering Group is just a holding company that hides behind the scenes and doesn't care about the world, and the specific acquisitions are all completed in the name of Chanel, the "snake".

After the completion of the acquisition of Hermès, the "double sword" of Chanel and Hermès will make Kering unstoppable in the leather goods and bags industry, even LVMH is completely underlooked. You must know that a single Hermes or Chanel can blow up LV on this, not to mention that after the integration of resources, the two are even more awesome.

Now that the layout of the leather goods and bags industry has been completed, it is time to make up for Chanel's other weak link, that is, the jewelry industry. Yes, Su Chenyu's overall operation of Kering Group is to take Chanel as the central axis, and then continue to strengthen every industry it is involved in.

As for why it is not Hermès as the central axis, there is no way, Hermès is involved in too few fields, only four main areas - leather bags, clocks, perfumes and tableware. Of course, Hermès also makes jewelry and ready-to-wear, but sorry, it's just a petty fight. In comparison, Chanel is much more awesome, they are involved in leather goods and bags, perfumes, beauty, fine jewelry, women's clothing and other industries, and they are doing quite well.

In this way, since the blueprint of Kering Group is to take Chanel as the core, Su Chenyu will naturally become bigger and stronger for the industry involved in Hermes in the future. What's more, now that Chanel and Hermès are all running independently, Kering has no intention of interfering at all - stocking is the best way.

So having said all this, who did Chanel's "snake" fall in love with this time?

Oh, it's none other than Boucheron, the top jewelry luxury that also belongs to France.

Yes, it's Boucheron, a luxury jewel that many people may not have heard of, after all, Cartier and Bulgari are too famous. However, it is no exaggeration to say that in the field of luxury high-end jewelry, Boucheron is really no worse than Cartier and Bulgari, and even better than in some respects.

Speaking of which, the Maison Boucheron is less casual than Cartier and Bulgari, mainly because the diamond jewelry is not so famous, after all, who can compare to the weight of diamonds in the field of top jewelry luxury. But, in any case, Boucheron is definitely second to none in the top jewelry industry, and it is certainly a lot better than Chanel and Hermès anyway.

So, Kering, the newly-born luxury giant, pounced on poor Boucheron without warning......