The news about the joint acquisition of Jaguar Land Rover by EMP and Qirui, although it has been spread in various news media channels before, but because it has never been officially confirmed by the parties, it has always been only a small piece of news, but even so, it is still talked about by the domestic people. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

But now, when the rumors that were originally very loud gradually subsided with the passage of time, EMP and Qirui jointly issued a statement to formalize the news of the acquisition, drawing an end to the dispute over the authenticity of this rumor.

As soon as the news came out, after time in the making, the Internet once again caused a more powerful discussion than before, and many netizens were all talking about it.

In recent years, there have been many news about overseas mergers and acquisitions of Chinese enterprises, but none of them have received such strong attention as today.

There is no other reason, the previous acquisitions, generally speaking, are some little-known small enterprises, or some relatively unpopular fields, the awareness of the Chinese people is not high, plus most of the acquisitions, are big fish eat small fish, so it is difficult to resonate with the Chinese people.

And this time is completely different, whether it is riding Rui or Jaguar Land Rover, it is a familiar brand on the Chinese side, few people do not know, and EMP is a new brand, but after experiencing the high profile of the two international auto shows, coupled with the advertising bombardment on TV, it also has a high reputation in China, and all kinds of them naturally arouse great interest.

Another point, don't look at Qirui and EMP, in the field of domestic car companies and electric vehicles have been quite successful, but in the eyes of the Chinese, compared with Jaguar Land Rover, they are really small-character generation, this acquisition, is destined to be a small broad, weak to win strong situation, and this situation, more in line with the psychology of YY in people's hearts.

Therefore, after the major media reports are vying to report, the repercussions on the Internet will be so strong.

Of course, not all of them are one-sided supportive voices, after getting the news, there are still a lot of indignant netizens, in their cognition, Qirui and EMP, are just some shoddy domestic resistance products, even if they are successful in China now, but it is still difficult to change their essence, and such a company to acquire Jaguar Land Rover, it is simply an insult to these two brands, and the luxury bloodline that has been inherited for decades has also been tarnished.

What's more, after changing the domestic capital holdings, they feel that the compulsion of these two brands has also dropped all of a sudden, as if there are not so many things to show off.

The moon is a foreign round, this is not a case, but a lot of general concepts, which comes from the weak industrial manufacturing level of Huaxia back then, even if now Huaxia manufacturing has been enough to compete with the world's top level, but many people in the minds of the blind worship of foreign brands, is not a moment and a half can be changed.

As a result, many people jumped up and down and made all kinds of radical remarks, such as threatening to kill and not buy these brands, and so on, showing that they were much more active than the parties to this negotiation.

In the same way, in the automotive industry, the actions of EMP and Qirui also caused an uproar, no less than a 12-magnitude earthquake.

After all, don't look at the previous they expressed all kinds of disdain to this rumor, but in fact, they still have a little anxiety in their hearts, after all, once Qirui successfully acquires Jaguar Land Rover, after absorbing their technology, the pattern of the domestic automotive industry is likely to undergo a earth-shaking change.

In particular, FAW, Shanghai Automobile and other state-owned enterprises, is reluctant to see their boss status by the challenge and impact of private car companies, although these challenges and impacts, since the establishment of private car companies in recent years, has never stopped, but now, for the first time, they feel a strong sense of crisis.

However, the current Shanghai Automobile has not recovered from the quagmire of the acquisition of Ssangyong, and the general strike of Ssangyong workers in the second half of last year made Shanghai Automobile realize that the original idea of turning Ssangyong into an overseas R&D technology platform of Shanghai Automobile seems too optimistic.

You know, South Korea's trade union culture is very famous, in South Korea, whether it is a state-owned enterprise or a foreign company, as long as the guild believes that the wages are not enough to cope with the labor, it will organize a strike, and obviously, Shanghai Automobile does not have a full understanding of South Korea's culture, in the face of such a strong trade union, there is no effective communication, more of a "remedial sheep" In addition, it hired a multinational management consulting company to make a "100-day integration plan" for both cultures.

Last month, Huhai increased Ssangyong's stake to 51.33% through securities market transactions, achieving absolute control over Ssangyong.

In this way, it seems that the contradictions between the two sides have been temporarily eased, but in fact it is still a situation of internal and external troubles, especially in the conflict of corporate culture, which is still acute, and the internal situation of Shanghai is also a little anxious at this time.

Because of this, Shanghai Automobile is too busy to take care of itself, and although it is unhappy about the joint acquisition of Jaguar Land Rover by Qirui and EMP, it has not expressed any corresponding views and opinions.

After all, this time their acquisition road is not smooth, if they say irresponsible things to Qirui and EMP, wouldn't it be reminiscent of their own bodies and slap themselves in the face?

As for the other car companies, they are not as safe as Shanghai, and various small actions can be said to be continuous.

Needless to say, FAW, which has all kinds of grudges against Bai Ningyuan's EMP, has all kinds of ridiculed words in an endless stream, and it has never stopped, and there are cases of continuous troubles after the acquisition of Ssangyong by Shanghai Automobile, in their mouths, the actions of EMP and Qirui are completely self-defeating, implying that their acquisition will eventually become like Shanghai Automobile.

Especially Zou Yong, in the face of interviews with well-known domestic media, he has made all kinds of remarks before, and he has no scruples about the face between major companies, all kinds of nonsense, bluntly saying that the acquisition of EMP and Qirui will eventually end in failure, and even in the eyebrows, he did not hide his gloating look.

In addition to a few car companies with strong enterprising spirits such as Jili and Great Wall, the others are also like FAW, expressing all kinds of disfavor to the acquisition, and even the CEO of a domestic car company also went to the Ministry of Commerce to make a big fuss.

In addition, not only in the domestic automotive industry, but also in the foreign automotive industry, the attention is also focused on this acquisition.

Different from domestic, it is not new for foreign auto brands to circulate among various car companies, and almost all major car companies are cross-holding each other, and car companies around the world are basically intertwined.

However, with the rapid changes in the automobile market in recent years, the position of the Huaxia automobile market in the world has become more and more important, and the Huaxia automobile brand is becoming more and more active！

On June 12, the negotiation team of EMP and Qirui on the acquisition has all arrived in Beijing, in addition, there are Bai Ningyuan and Yin Tongyue for the acquisition of the relevant personnel of the multinational acquisition management consulting company, the joint acquisition of the negotiation team, officially established.

After the team was established, they did not rush to the United States, but first carried out various preparations in a space specially opened up by Lo International.

It has to be said that the case of Shanghai Automobile being mired in the acquisition quagmire is not meaningless, at least in the acquisition of Jaguar Land Rover, it has played a warning role for EMP and Qirui, so that they can be more cautious in this acquisition and avoid repeating the mistakes of Shanghai Automobile.

Every day, the work of the negotiation team is to keep communicating and holding meetings, and all kinds of materials are used to study, including Jaguar Land Rover's relevant information, including Volt's related information, including various customs and social conditions in the United States, including the case of Shanghai Automobile's acquisition of Ssangyong, etc., just used to hold meetings and exchange all kinds of materials printed by the research institute, which are stacked up to be more than one meter high.

After half a month of running-in and analysis and exchange, almost everything was crumpled and analyzed little by little, and Bai Ningyuan would choose to come to this seminar to audit and take notes when he had no classes.

On June 20, EMP and Qirui officially submitted an application to Volt Company for the wholly-owned acquisition of the Jaguar Land Rover brand and all the assets of the company.

On June 25, Volt, which was already in the midst of an economic crisis at this time, officially responded to the acquisition request of EMP and Qirui after careful discussion and consideration, and confirmed the negotiations between the two parties.

On June 28, after completing all the preparatory work, the negotiation team of the joint acquisition officially departed for the United States to negotiate this high-profile acquisition at home and abroad. And Bai Ningyuan stayed in China for the time being because it was the end of the semester and he had to deal with many exams, and after the holidays, he would go to the United States together......

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