Chapter 877: A Real Crisis
Because of the continuous subsidy discounts, the daily trading volume of Ba e-commerce and Alibao is constantly rising.
In 2005, when computers had not yet spread to thousands of households, online shopping was still a relatively illusory concept for people.
According to relevant data, as of December 31, 2005, the total number of Internet users in Huaxia had exceeded 100 million, reaching 111 million, of which 64.3 million were broadband Internet users.
Generally speaking, this kind of data is on the high side, so it is barely counted as 100 million netizens, of which only 10 million can shop online.
In 2016 and 2017, it is estimated that one-third or even one-quarter of people in China will shop online, which is the real era of online shopping.
The giant wheel of history will change its trajectory or speed because of a great person, and for the e-commerce industry, Liu Chen is undoubtedly that great man.
Without him, in 2005, the concept of e-commerce would have been unfamiliar to most people.
Through people's word of mouth, everyone knows about the two e-commerce companies Ba E-commerce and Alibao, and they have also come into contact with the concept of e-commerce for the first time.
E-commerce is the trend of the times, and it is very convenient, if there is a person who has used it, it will be recommended to the people around him.
In 2005, there were not many people shopping online, in addition to the reason that computers were not popular, and the supporting systems of e-commerce in that era were not perfect enough.
The emergence of Liu Chen has greatly solved these problems, and the super logistics center has improved the speed of express delivery, and also made the concept of e-commerce deeply rooted in the hearts of the people, so that people can shop online more confidently.
Because of the red envelopes, the registered users of Ba E-commerce and Alibao both exceeded 10 million, and the daily trading volume reached the million level, not to mention the transaction volume.
However, the daily profit is not enough to fill the huge hole of burning money.
According to incomplete statistics, Ba e-commerce smashed tens of millions of dollars in one day, not to mention Alibao.
To use an old saying, both companies are losing money.
Alibao is on the offensive, and e-commerce is on the defensive.
Cao Rong also knew in her heart that unless Liu Chen raised money, it would be unrealistic to defeat Alibao by burning money, all she had to do was to persevere and persist until the day Alibao gave up.
It's just that she doesn't know what that day will be.
Ten days, or a month, or more, it's hard to say.
Cao Rong's recent sleep quality is very poor, and when she wakes up every day, she feels a lot of pressure, after all, she is only in her 20s, and the company she is in charge of is burning tens of millions of dollars every day, this feeling is really indescribable.
She is under a lot of psychological pressure, Liu Chen handed over such a big company to her, she hopes that she can hand him a beautiful answer sheet, and she does not want to disappoint him.
In fact, Liu Chen also knew in his heart that Cao Rong would definitely be under a lot of pressure during this time, but he didn't comfort him too much, because he felt that this was a process that Cao Rong had to go through.
Cao Rong is still too young now, and it is difficult to manage such a large enterprise without experiencing some unimaginable hardships for ordinary people.
Similarly, Liu Jiang has been suffering from insomnia every day recently, and the pressure he is carrying is no less than that of Cao Rong.
After merging Dongdian into Alibao, although he has a senior management position in Alibao, he is actually a little estranged from the core management, and Ma Yun did not give him too much power.
As a man who has experienced loss, he cherishes this opportunity more than anyone else to take out the e-commerce company.
He knew that if he couldn't kill the e-commerce company with the help of Ma Yun and Sun Ziyi's power this time, then he would have no hope in his life.
"Liu Chen, although I know that you are very rich, but this time, you will never imagine how determined Sun Ziyi has made for the future of Alibao. The smile on Liu Jiang's face was gloomy, giving people a sense of tranquility.
Now that the money burning war has entered a white-hot state, new users are registered every day, and things like red envelopes are too tempting for people.
After all, even if you don't shop online, as long as you have a mobile phone number, you can get money by registering an account, and the whole process takes no more than a minute, and many people are willing to do it.
The media's attention to Alibao and Ba e-commerce has also remained high, and it has become the hottest news at the moment.
For a while, even online shopping became popular, and gradually evolved into a trend of "you can't even shop online, it's too out".
Many people involved, such as economists, sociologists and the like, have expressed their opinions on this event.
Of course, the focus will still be on when the big battle will end, and who will have the last laugh.
More than half a month has passed, and the funds invested by Alibao have broken 500 million, and Ma Yun and Sun Ziyi are also a little painful, after all, they are all real money smashed into it.
They are also thinking about when it will be a head if it goes on like this, but if they don't continue to insist, the hegemony will inevitably shake Alibao's status, so they can only continue to insist on gritting their teeth.
What's more, at this time, it's no longer that they want to retreat, the initial investment is so large, once they retreat first, then the other party will eat up this huge market, and Alibao's market share will continue to be eroded, and it will not be far from going out of business.
Ma Yun and Sun Ziyi also really felt the current situation - it is difficult to ride a tiger.
Liu Jiang was a little worried that Ma Yun and Sun Ziyi would not be optimistic about continuing to burn money, so he also tried his best to persuade them and stabilize their mentality.
He promised them that if he insisted on it for another half a month at most, Ba E-commerce would definitely not be able to hold on because of financial problems, and at that time, it would be the moment for Alibao to take over.
Ma Yun and Sun Ziyi temporarily believed Liu Jiang's statement and said that they would give another month at most.
Finally stabilized Ma Yun and Sun Ziyi, Liu Jiang felt that time was pressing, he took out his mobile phone and got through a commercial spy he had already planted in Ba E-commerce.
From the commercial espionage, Liu Jiang knew that Cao Rong had not much money in his hands, and he was afraid that he would not be able to hold out for a few days.
After knowing the news, Liu Jiang couldn't help laughing, laid out in advance, and persevered for so long, he finally waited for this day.
Sure enough, after another ten days, the funds of Ba E-commerce were exhausted, so it had to announce that the registration of red envelopes was suspended, and other preferential policies continued to be opened.
After the news came out, public opinion was in an uproar, and for a while, the headlines of major news media were "Tyrant e-commerce lost to Alibao, and finally lost in the money-burning war"
Liu Jiang was also completely relieved, in his opinion, the so-called suspension is actually a permanent stop, and the e-commerce has already lost.
And the bully e-commerce company that has fallen into a financial crisis, not only will the image in the public's hearts collapse instantly, but there will also be problems with the normal operation of the company.
For a time, the trend of public opinion began to favor Alibao, and countless people sang about the decline of e-commerce, and the e-commerce company fell into the biggest crisis in history.