The money-burning war between Ba E-commerce and Alibao intensified, which reminded Liu Chen of the fierce fight between Didi and Kuaidi in his previous life.

Since the launch of the ride-hailing app in the second half of 2012, the fierce competition has never stopped. When Didi Taxi and Kuaidi Taxi quickly found the "financiers" Tengxun and Alibao, they began to monopolize the market, and other taxi apps quickly disappeared.

In the following year or so, the two giants, Didi Dache and Kuaidi Taxi, launched a life-and-death competition, burning about 2 billion yuan! As a result, although no one could help anyone, the pattern of burning money to fight the market has been fixed.

The final result of this war was not expected by anyone - Didi and Kuaidi announced a strategic merger between the two companies. The new company will implement a co-CEO system, with the CEOs of both companies serving as co-CEOs. The two companies will remain unchanged in terms of personnel structure, and the business will continue to develop in parallel and will retain their respective brands and business independence.

Liu Chen later thought about this question, why Didi and Kuaidi merged unexpectedly.

After thinking about the reasons carefully, he gave this judgment: Didi and Kuaidi have entered an ineffective game: neither side can withdraw, once they withdraw, the other party will take all; they can only continue to burn money; users are very utilitarian, who gives red envelopes to whom, there is no precipitation.

So, the merger is an inevitable consequence.

Turning his attention to the game between E-commerce and Alibao, Liu Chen also thought about the final outcome.

In terms of financial strength, the current e-commerce company cannot be compared with Alibao, after all, there are SoftBank and Yahoo standing behind them.

Although Liu Chen is young and promising, it is unrealistic to compete with these two world-class consortia in such a short period of time.

Therefore, he doesn't think that he can grind Alibao to death in the matter of burning money, all he has to do is to persevere until a certain point in time, until Ma Yun and Sun Ziyi don't want to continue burning money.

He once thought about a question, in his previous life, Alibao was obviously so large, but why is it not the only one in the Huaxia e-commerce industry, there are several other companies competing against each other, and they also have a large market share.

This question bothered him for a long time, but in the end, he couldn't come up with a reason.

This time, Alibao took the initiative to provoke a dispute and wanted to ban and suppress the e-commerce company, which gave him some thoughts.

It is unrealistic for Alibao to want to kill Ba E-commerce, and similarly, it is impossible for Ba E-commerce to make Alibao disappear like Jiangdong E-commerce.

There should be a balance between two opposing enterprises, there can be conflict and competition, but it cannot rise to the point where you have to fight to the death.

To put it in more detail, it is that enterprises should have their own positioning.

The positioning of the e-commerce company is already very clear, relying on the super logistics center to achieve 24-hour express delivery, and the use of direct sales, the quality of goods is more guaranteed, and the possibility of counterfeit and shoddy products is very low.

In order to meet the supply demand, Ba e-commerce also allowed some small and medium-sized manufacturers to operate their own stores.

With the establishment of the super logistics center, theoretically speaking, these self-operated stores should let them quit, so that the e-commerce can achieve self-operation in a complete sense.

But Liu Chen is worried that if he does this, it will cause dissatisfaction among these stores and make things bigger, saying that the hegemony of e-commerce unloading and killing donkeys and the like will have a bad impact on the hegemony of e-commerce at that time.

Therefore, he told Cao Rong that for these self-operated stores, the best way is to merge them into the super logistics center, screen these manufacturers, and the qualified manufacturers will be used as suppliers of e-commerce.

This is done in order to ensure the quality of the products sold by Ba E-commerce and avoid fakes and the like.

It's unrealistic to avoid fakes altogether, and no e-commerce company in the world can do it, but it's feasible to avoid them as much as possible.

At this point, Alibao has taken a completely different path from Ba E-commerce.

In the previous life, when Alibao was listed in the United States, the latest issue of Forbes magazine, the cover character was Ma Yun, the main title of the cover: Unstoppable, and the subtitle: His $200 billion empire was built on a mountain of fakes.

It can be seen that Alibao is synonymous with fakes in the eyes of foreigners.

Liu Chen has been very concerned about the problem of fakes since the beginning of the establishment of Ba E-commerce, and this concept has a profound impact on Liu Jiang.

But it doesn't mean that fakes must be eliminated, at least, Alibao proved that the existence of fakes also has its significance.

Because of the different positioning and market orientation, there is the possibility of symbiosis between Ba E-commerce and Alibao.

Liu Chen has already seen a long time, and he doesn't know if Ma Yun and Sun Ziyi are aware of this.

However, Liu Chen felt that they should not be aware of it yet, after all, they had traveled back from the future and knew many things that they did not know.

The more you know, the more comprehensive your thinking will be.

This time, Liu will provoke an incident, which is a double-edged sword in Liu Chen's eyes.

It is very worthwhile to use billions of funds to completely lay the pattern of China's e-commerce industry and create two 100 billion business empires.

The final result of the money-burning war between Didi and Kuaidi is that the market value of Didi Company exceeded 50 billion US dollars.

The only difference between the cash-burning war between E-commerce and Alibao is that the two companies will not merge.

It is impossible for Liu Chen to sell Ba E-commerce, and it is also impossible for Ma Yun to sell Alibao.

As a truly sentimental businessman, he will not sell his dreams at will.

Liu Chen had already seen the end when the money-burning war was in full swing, which was why he asked Cao Rong to let it go.

Otherwise, who would be stupid to throw hundreds of millions into it.

However, the problem in front of him now is that Ma Yun and Sun Ziyi do not have such a long-term vision, and Liu Jiang is bent on killing the tyrant.

Although the foreseeable outcome is beneficial and acceptable for both parties, at least things will turn around when the money is burned to a certain extent and both companies feel pain.

Otherwise, now if I go to Ma Yun and Sun Ziyi to talk about this matter, it is estimated that they will not believe in themselves, and they will continue to burn money until the e-commerce company can't hold on.

In their opinion, it is most beneficial for Alibao to be able to let the e-commerce company fall.

Next, it depends on whether the e-commerce company can persist until Alibao realizes that it is not possible to continue to burn money.

"No matter what time it is, being alive is the most important thing. ”

"Human life is like this, a company, an enterprise is like this, only alive, in order to have unlimited opportunities, and infinitely better future. ”

Liu Chen said with emotion.