Nowadays, the share of e-commerce in big cities is basically divided by Ali and Jiang Yan.

Due to Jiangyan's offline purchasing, even small counties and villages have gradually penetrated into it. But they only consume and do not participate in the supply chain, which is incomplete development.

You can't let the peasants just buy things and not make money, and their savings will be spent.

Hang Yu inspected the industries in Baolian Village and felt that it was necessary to increase the income of the people in small areas and rural areas, as well as to increase their spending power. Of course, Hang Yu is not arrogant enough to include all the peasants of the whole country, so his goal is to have resources, special products, and labor.

Many rural areas have good resources for special products, but no one invests in them, which is a pity.

"It takes tens of millions to invest in a small project, and there are many villages and towns in China. Moreover, the income of investing in village and town industries is far less than that of emerging technology industries, and our company has not yet reached this point. Yue Qin said.

Sun Chuan and Xia Ming nodded slightly, wondering why Hang Yu proposed village and town investment.

However, Hang Yu has always been far-sighted and accurate, so they did not directly oppose it.

"Of course, it's not that we invest directly, but that we come up with a new concept of village and town investment to attract other people to invest. I saw their bamboo products processing factory in Baolian Village, and this natural and ecological product is very popular in developed countries such as Europe and the United States. We need to carry out a propaganda campaign so that more rural people can see such a road and engage in online sales. Hang Yu said.

"I understand, but Jiangnan Mall focuses on home appliances, and it is more advantageous for this kind of groceries to be sold on Taobao. Yue Qin said.

"We focus on home appliances, not just appliances. Hang Yu waved his hand and said: "And I didn't say that it is only sold in Jiangnan Mall, I also want to hang these rural specialties on the international purchasing network and sell them abroad." Domestic consumers like foreign high-beep goods, foreigners prefer handmade products, and our handmade products are actually very marketable. ”

"I agree with the chairman's proposal, our offline purchasing network has penetrated into many villages and towns, and we are fully capable of doing this. It's just a concept, and I don't think it's going to be easy to popularize to attract others to invest. Sun Chuan said.

"This is a long-term job, not something that can't be done in a day or two, a year or two years. I suggest that you start with a star e-commerce village and promote it well, so that everyone can see its benefits. Hang Yu said.

"Then Baolian Village, let's push it. Xia Ming said.

"I agree, in addition, we can set up an advertising space dedicated to promoting rural handmade products. With free advertising benefits, I believe that many people will participate. Yue Qin said.

"There are more handmade products, and now there are a lot of them on the Internet, do they have to promote them for free. Xia Ming said.

"Of course, there are requirements, it must be the cooperation of farmers, such as Baolian Village, which is a handicraft or specialty enterprise that seeks benefits for farmers and leads farmers to make a fortune, otherwise we will lose our original intention. Yue Qin said.

"Okay, that's a good idea. Sun Chuan slapped the table.

Hang Yu also nodded, now the main advertising space of Jiangnan Mall and Daigou is a price of 100,000 yuan a day. 100,000 is definitely a lot of money for a small workshop and small enterprise in rural cooperation.

If Jiangyan Company comes up with a major advertising space to help such cooperative enterprises do publicity, it will be attractive enough. As for the loss of advertising, it is only a drop in the bucket for Jiangyan, and the strategic value achieved is difficult to estimate.

"In the eyes of people in developed countries, Made in China has always been synonymous with cheap and inferior quality. If we focus on handmade products in the Chinese region of the international purchasing network, we may be able to achieve unexpected results. Hang Yu said.

"Foreigners have this kind of pursuit of original feelings, and the main handmade products are indeed better than industrial goods. Xia Ming echoed.

"But Lao Du is about to build an international purchasing network, and we are starting to lay out now, where is the time. As for a kind of bamboo products, the category is too scarce, and it is estimated that it cannot meet the needs of foreigners. Sun Chuan said.

"Then dig up some other types of handmade products, we should have a lot of special handicrafts in China. For example, weaving products with national characteristics, porcelain, stoneware, wood products and so on. Hang Yu said.

"According to what you say, let's just promote a few more star e-commerce villages, and we can still afford to invest in four or five. Moreover, it is easier for us to invest in quality, so as not to cause quality problems when the international purchasing network opens. Yue Qin said.

"I also think so, the biggest problem with handmade products is that the quality is not easy to control. We will help them to do publicity in the future, and the quality must also be controlled, so as not to damage the signboard of Chinese handmade products. Xia Ming said.

"Yes, the reputation of Made in China is not very good, and we must manage it well as the signboard of Chinese handmade products. In this way, only very delicate handmade products are given free publicity to him. Hang Yu said.

"I agree. Sun Chuan said.

Xia Ming and Yue Qin also nodded in agreement, and Hang Yu's suggestion passed easily.

After a pause, Yue Qin said again: "Speaking of this advertisement, there are many people who want to advertise on the Weibo platform, and many of them are large enterprises. However, our Weibo only has pop-up ads, and there are restrictions, which cannot meet the market at all. Moreover, Weibo membership and reward income are limited, and the commercial potential of Weibo has not been explored at all, so it is not a little more liberal. ”

Hang Yu asked, "How many members does Weibo have now?"

Yue Qin replied: "Last time, I thought it was more than 35 million, and the growth rate is very fast. ”

Hang Yu calculated in his heart and said: "Then there will be one billion membership income every month, plus the reward income, which is a lot." ”

Yue Qin said: "If you want to calculate the expenditure, and we have been investing, this money is nothing. ”

Hang Yu nodded and said, "Yes, then what do you think?"

Weibo can be sincerely welcomed by users, a big reason is that Hang Yu resolutely put an end to the addition of advertisements at the beginning. The only pop-up ad is only delivered once a day, only fifteen days a month, and it does not have that much impact on the user's visual effect.

The most influential is the act of inserting ads into the page, but if you want to increase your revenue, ads are the best choice.

"I think we can relax the restrictions on pop-up ads, and fill them up every month, anyway, only once a day, which doesn't have much impact on users. In addition, you can insert a few advertising sections in Weibo hotspots......" Yue Qin said.

"No, this will ruin Weibo. Hang Yu didn't wait for him to finish, and then resolutely objected.