Outside the stadium, when Liu Chen was about to leave, he saw two old men burning paper money, with sad looks on their faces.

Jiang Xiaoqi sighed and said, "This is Cheng Weihua's parents. ”

"What's wrong with Cheng Weihua?"

Liu Chen didn't know that Jiang Xiaoqi had roughly said it, and he was embarrassed, he still remembered that high-minded young man, full of ideals and ideas, and he felt very uncomfortable for a while.

Jiang Xiaoqi said: "After the ferry monopolized the Chinese market, some things were very unscrupulous, they were all loopholes in the law, and no one could control them, in fact, if it weren't for Mr. Liu, it would be impossible for the ferry to completely occupy the Chinese market." ”

"What?"

Liu Chen didn't care too much about the ferry in the past two years.

"I discussed with Cao Rong, because the hegemony machine has a built-in ferry search, with the popularity of the hegemony, the ferry occupies the mobile search market, Google naturally can not compete, and finally had to launch the Huaxia market, a monopoly, and as early as the United States listed, natural interests first, the stock price can rise a lot. ”

"So, I accidentally released a devil that year ago. Liu Chen said with a serious face, frowning.

"Mr. Liu, I'm not...... That means. ”

Jiang Xiaoqi consciously lost his words.

In front of Liu Chen, that strong sense of oppression still made Jiang Xiaoqi very uncomfortable, and he would always be very nervous.

If it's the devil I unleashed, then I'll be responsible for putting it back in again.

For three days, Liu Chen disappeared for three days.

After Liu Chen went back, he asked Jin Dong'er about the handling of the matter, and Jin Dong'er said proudly: "On the Internet, there is nothing I can't handle, I have arranged to live in Jianghai, when will you see you?"

Then as soon as possible.

The first one was once in ferry marketing.

"I've been advertising using the ferry keyword for 2 years, so I have my own understanding of ferry. In 2006, our new company also opened a ferry keyword advertisement, and later because there was no advertising effect, it was forced to ban the account for more than 1 month because it did not renew. ”

……

Liu Chen is not a person who listens and believes partially, he wants to investigate realistically.

"What do you think about ferries and Google?"

"Ferry does not have Google's strong competition, and the treatment of advertisers has been extremely arrogant, even if we open a bank account in a bank, we will not be forced to close the account due to lack of money. ”

After receiving a few netizens who had posted on the Internet and scolded the ferry, Liu Chen rubbed his eyebrows.

Asked Jin Dong'er, "What do you think?"

"Don't do evil, is Google's corporate purpose, and Ferry's declared purpose is to be a great company, so that people can access information and find what they want in the most equal and convenient way." But it is still known by the outside world: money first, mercenary. The corporate purpose of the ferry can also be seen to be only a slogan, and there is no essential difference between the national slogans such as serving the people, winning glory for the country, and sacrificing oneself for others. ”

"Go on, do you have a more detailed comparison?"

"Google mainly displays the organic search results ranking, supplemented by the advertising display, and Ferry, which focuses on the advertising display and its own product display, supplemented by the organic search result ranking. This has been widely criticized in the industry. ”

"Hmm. Liu Chen listened and recorded the key points.

"Google pursues a balanced development of large and small companies, and the introduction of a hive system by ferrying small or low-profit enterprises has no opportunities to grow, thus helping large companies and lucrative companies to achieve rapid growth. ”

"Google uses its charm to attract advertisers, while Ferry actively attacks customers in a violent way, that is, bombards advertisers with phone calls in turns, and finally becomes a ferry customer because it is unbearable. ”

After listening to this, Liu Chen said: "These are not enough, make a job fair, select a few engineers who have left from the ferry, I want to hear it again." ”

Although GB has never advertised how huge a company it is, it is very widely circulated among the top students in China, and the first place in the mouth of the top students wants to go, once the recruitment is released, it is a feast for the top students and technical nerds, boiling.

A young man in a neat suit walked in, obviously surprised to get the interview, very well prepared, meticulous inside and out.

GB has always had a tradition of blind faces.

Liu Chen said, "Introduce yourself." ”

"Hello interviewer, I have worked in the ferry for a period of time, working in a direct sales branch of the ferry, as a customer service position, and now I have left the ferry. ”

"Tell me about the ferry company you know, don't say those high-sounding good words, if the ferry is so good, I believe you won't leave. ”

"In my eyes, the ferry is a company that is very unfriendly to customers, mercenary, unscrupulous for money, and has no discipline at all. It can be said that the mainstream values of the entire ferry direct selling system are distorted. The assessment index of the ferry head office for the direct selling branch and its employees is mainly the customer's consumption completion rate, and there is basically no moral bottom line for the sake of money. ”

Liu Chen and Jin Dong'er glanced at each other, and Jin Dong'er said, "Of course, there is no need to deliberately slander us in order to please us, that will also be bad for you." ”

The young man was anxious, and hurriedly said, "Don't worry, I think I have a bit of a conscience, so I feel compelled to say something that I know that is not so glorious." Of course, all the information is limited to the direct sales system of the ferry, and it is also the department that can directly contact the department that advertises the ferry, and the department that knows the most about the inside story of promotion. ”

"Go on. ”

"It's all about performance. When the young man said this, he was also a little angry, and he imagined the unforgettable heart, "For the sake of performance, employees and management know that customers are making fake air tickets and train tickets, and still give customers the green light, and the internal supervision department also turns a blind eye." Once, there was a fake air ticket account in my branch, and he spent 30,000 yuan on the ferry a day, and the branch director and the supervision department knew that the customer was doing Internet fraud, so he promoted it for 3 months. ”

"And what is even more bottomless is that after a customer with a fake ticket was found to be rejected by the supervision, the manager of the department took the initiative to contact the fraudulent customer and assisted him to change his qualifications to continue to open an account in the ferry, continuing to endanger the society, and opened a total of 6 before and after. The best thing is that the whole company knows that the means are not clean, and even let this kind of villain share the successful experience at the summary meeting, and they themselves feel very powerful and very proud. The distortion of values, from the top to the employees, is all there. ”

Liu Chen's face was calm, "So you can't stand the condemnation in your heart and resign? ”

The young man was secretly proud in his heart, and it seemed that he was in the right direction, and he didn't lie, and continued: "If you are not friendly to customers, there will be more places to reflect." For example, in order to click on a customer's advertisement for performance, because it can't complete the day's consumption task, the entire department often builds a group, sends out the customer's keywords, and clicks in turns, without any basic professional ethics. Many customers don't understand the background, they are all customers helping to manage, what to do if they can't consume, adjust the matching, adjust the mobile ratio privately, and how many small companies will die in their hands. ”

Of course, what I said above is only a small leader and a small employee at the grassroots level. The upper echelons of the company's decision-making are not noble, and suddenly a new matching model is opened, which is turned on by default, and the customer's consumption suddenly increases, and even their own employees don't know. In the past, ads and normal search results were separated, but now search and ads are mixed together, and basically the first screen is ads. It's called Ferry's commercial product manager makes a product, and everything looks at the money. ”

Liu Chen was silent, the ferry is known as the most high-tech Internet company in Huaxia, the same as Google's start, it was listed in the United States in 05, and the consequence of being kidnapped by capital is to create gorgeous statements at all costs?

Jin Dong'er was angry and said angrily: "Go on." ”

"When it comes to the undisciplined operation of the ferry, the means of the ferry to promote the local through train some time ago are really vividly reflected. In order to make good-looking data to the headquarters, the entire direct sales branch, from the director to the manager, specially organizes employees to modify customer passwords privately, uses customer authority to enter the background to open local through trains for customers, and also specializes in training the dialogue skills after being discovered by customers. Anyway, the background of qualifications such as business licenses is already available, and they can be used without permission, and the photos on the door rely on PS, and the entire company is organized to fake, not the personal behavior of one or two employees. ”

"Are there no customer complaints?"

"Complaints, of course, it's useless, the materials promoted by customers are subject to audit rules, but what about the actual situation? Those who sell fake watches can't promote high-imitation watches and the like, but the promotion of imitation watches will be given to you. The technology of the ferry can block keywords, and many words cannot be reviewed in the background, but what?

The young man was also excited when he spoke, and said loudly: "Words like gambling, the ferry system is not shielded, some criminals, taking advantage of the customer service is not paying attention, adding gambling-related materials, the system can still be approved, and then spend a lot of money, and then the supervision department found out, punished customer service, and the company also said that we are not allowed to promote gambling and other illegal businesses." Obviously, you can solve the problem through technology from the source, but you deliberately leave a loophole, let the company make money, and let the employees carry the pot, shameless. ”

Without waiting for Liu Chen and Jin Dong'er to ask, the young man continued: "Also, the ferry can artificially control the size of the traffic. One day, I think I make too little money, and I make some small moves in the background, and the search terms that would not have triggered the ad also show the advertisement. It's not for one or two customers, it's for a few industries or an entire industry. This is why some customers have questions about how to suddenly increase consumption for a period of time, but it has no effect. What about basic business ethics?"

"Of course, the disgusting place of the ferry is far more than these, and some of the methods of the sales department responsible for opening the account of the ferry will only be more sophisticated, which I can't say in detail, after all, I haven't personally been in that department, so it's not enough to explain the excitement. In short, people with a little conscience basically stay in the direct sales system of ferry. ”

Liu Chen had been pondering, and suddenly asked, "Do you think the ferry in Huaxia can be replaced?"

The young man sighed and said: "There was once a customer who said, not to do the ferry is to wait for death, to do the ferry is to find death, I have also been in contact with other network promotion channels after I left the ferry, I have to admit that the accuracy of search for network promotion is very high, resulting in many customers can not do without the ferry, including a lot of evil fake drugs, hospitals, so the ferry is impossible to close down in a short period of time." ”

"The boycott of netizens alone cannot solve the problem at all, the root cause is still monopoly, almost zero crime cost, human nature is evil, there is not enough legal system constraints, as long as the interests are large enough, morality does not play any restraining role. ”

Liu Chen asked again: "So, do you think the ferry can exist for a long time? This kind of evil, which is completely based on making money, cannot be solved." ”

The young man shook his head, "It's hard. ”

"Let's go back and wait for news. ”

Liu Chen and Jin Dong'er fell into a long silence, Jin Dong'er was extremely angry and said, "It's too shameless. ”

"There is nothing wrong with technology, but the ferry condones technology to be used for evil. For the sake of money, being insensitive, and conniving at others to do evil, this is the biggest original sin of ferrying. ”

For the helmsman of a big business empire, Liu Chen has extraordinary reason, he is not angry or angry, no matter what problems he encounters, he always thinks about how to solve them as soon as possible.

In fact, the search business of the ferry does not compete with the major technology companies under the GB department, and Liu Chen can completely turn a blind eye.

But there is a string in my heart, but I can't pass that level.

With great power comes great responsibility, which is not an empty phrase.

When you are completely freed from the shackles of finances, when you stand on a higher height, there is almost an instinct to ask yourself whether you can make this world a little better.

Liu Chen said lightly: "This is a salesperson, what he said is inevitably a little distorted, and then listen to what the next technician has to say." ”

The next one is a technical post, dressed neatly and neatly, not as straight as the suit just now, and he looks a little shy.

"Hello interviewer, my name is Corpse Ran. ”

"This surname is very special and rare. ”

"Yes, only my hometown is more concentrated, and I haven't encountered it in many years. ”

"You jumped out of the ferry department?

The corpse pursed his lips, and he didn't know where to start for a while.

Jin Dong'er is anxious, and she is about to scold.

Liu Chen said: "I can't talk about it, let's start with when you enter the ferry, I want to hear your experience." ”

"When I entered the ferry, I was given a badge with the words on the back: "Make it easiest for people to get information and find what they are looking for. When I joined the company, the trainer did not do those useless brainwashing training, only introduced the mission of the ferry, as well as the history of the company, which was very relaxed and simple. At that time, I sighed that the Internet industry was really a place of hope. ”

Liu Chen also smiled: "It sounds like I just pursued a beautiful girl." ”

Corpse Ran smiled embarrassedly and nodded, "It's a bit like, but this wonderful feeling didn't last long, as the ferry defeated Google, the company's business strategy tended to be slack, and then the head-on blow from other searches made the ferry chaotic." Since then, the company's innate deficiencies and original sins have been increasingly reflected in concrete work. ”

It's a little interesting, Liu Chen is still more willing to communicate with the technical staff, not so many fancy intestines, and asked: "I heard that within the ferry, the user product department and the commercial product department are two relatively independent systems, what do you think about this?"

"This division may be well-intentioned, that is, I hope that the user product department can really put aside the consideration of monetary interests and focus on user experience and user interests. However, it's one thing to design for what you're trying to do, it's another thing to actually do it. ”

Speaking of what Liu Chen wants to hear the most.

"Please continue. ”

"The user product team, in fact, has a sense of mission, including many high-achieving students who graduated from Qingbei and Jiang University, and there are also many smart people from all walks of life on the rivers and lakes. Organic search results have nothing to do with money in theory, and they are also the bottom line that the user's product department adheres to. ”

Jin Dong'er preemptively said: "You are the user product department, are you boasting about yourself?"

Hearing this, the corpse said very arrogantly: "It must be known that the user product department has the power of life and death on the website, but theoretically it is based on the value and standardization of the website itself. It may also be because some sales use this kind of bad rhetoric, and the employees of the user product department who have not explained it in vain hope that the commercial product department can correct the mistake and maintain the good image of the ferry when the commercial product damages the user. ”

"As far as you're concerned, the user product department has a big say, but why is the commercial product department becoming dominant?"

Corpse Ran sighed, "Those who spend money are always unable to make money, the right to speak in the user product department is gradually losing the right to speak because of the departure of some start-up bosses, and the ferry is facing the pressure of transformation and income, and needs beautiful financial reports to support the stock price, and the internal is more and more green light for the actions of the commercial product department, and even turns a blind eye to some high-risk issues, and the people who once had feelings to resist are becoming more and more insignificant." ”

This sentence goes to the core.

Jin Dong'er said angrily: "According to what you say, the user product department is not wrong at all." ”

Not necessarily, the user product department is not entirely without fault, it is a bit too much to say wrong, or it can be said that the core product methodology of the search engine makes it difficult for product personnel to find the real solution to false information. In fact, search engines will inevitably have false information, whether it is ferry or Google, machine algorithms can only solve the big problem, the rest of the part needs to invest in huge labor cost supervision, and the results will not be too good, and the domestic Internet information environment is relatively poor, this matter is difficult to do. ”

Very objective and to the point.

"The most important thing in product decisions is to consider the input-output ratio, and to list the urgency of demand in terms of benefits. The number of responses to searches is more than hundreds of millions of times per day, and the company's technical development and operation resources are limited, which is related to the survival of the product but is not necessarily obvious in intuitive perception. ”

Jin Dong'er stuck out her tongue and whispered to Liu Chen: "What kind of nonsense, the technical nerd's expression ability is poor." ”

Liu Chen smiled and listened intently to what the corpse said.

"Problems like disinformation are in a kind of long-term medium importance but not the most urgent, but a single problem has a high priority to solve, and it is difficult to be systematically solved, after all, objectively speaking, the proportion of information that really produces harm in all search behaviors is not particularly high. ”

"Talk about the safe harbor principle in the search engine industry. ”

"The safe harbor principle means that search engines do not have unlimited responsibility for information, after all, search engines are not direct producers of information, but can rectify problems in a timely manner, Google also bears legal responsibility in the United States, and the ferry is generally consistent in this regard, and may be slightly relaxed, and it is precisely because of this reality that the ferry can not really care about false information when designing products." ”

After interviewing several candidates who had resigned from the ferry, Liu Chen had a rough idea.

In the search business, the ferry maintains a high profit margin all year round, and if you really plan to manually review the false information and other problems, the cost will greatly reduce the profit margin.

Liu Chen concluded that the most critical problem is not from the front line, but from the top management decision-making level of the ferry, that is, the president and vice presidents, the core of which is CEO Li Yinhong himself, from the words of these departing employees, Li Yinhong is a very conceited person, it is difficult to listen to criticism.

Even so, Liu Chen still decided to meet with Li Yinhong and have a good talk, after all, the ferry is the leader of the Internet industry in China, in the era when the penguin did not have WeChat and did not keep up with the mobile Internet, Alibao failed to compete with the e-commerce industry, and the ferry is a well-deserved boss.