Chapter 172: The Effect of Television Commercials
This time, the champion baby selection competition was held on Weibo, which on the one hand solved the problem of baby actors, and on the other hand, it also drove the trend of Weibo usernames posting selfies. Pen & Fun & Pavilion www.biquge.info For a while, Weibo was full of children's pictures and videos, and more and more users were willing and dared to post selfies, and the atmosphere gradually opened up.
If this type of communication tool like Weibo wants to really become popular, an open atmosphere is a very important condition. And the current atmosphere is not very open, people are willing to send texts, but there are not many people who post selfies, this time it is unintentionally inserted into the willows.
"It's finally summer vacation, everyone else is traveling, and we still have to work here. Qiu Xueyan sometimes wonders if it is good or bad to work so early, whether she is wasting her youth, and she is very envious when she sees people traveling.
"If you want to travel, you can also send someone to the overseas purchasing department to check in a few days, and we will go together to have fun. Hang Yu said.
Now that China's baby users have reached more than 3.2 million, the heat of the poisoned milk powder incident is almost over, and the growth rate is rapidly decreasing. As soon as the peak period of development passed, the company did not have any problems, indicating that it was basically stabilized, and Hang Yu did not have to stay in the company all the time.
"It's a dishonest way of traveling, it's more tiring to fly around than to sit here, and I don't want to have jet lag all the time. Qiu Xueyan said.
"Why don't you go for a walk in the wetland park. Hang Yu said.
"It's not that you haven't been there, so you can't say a better place. Qiu Xueyan understood that Hang Yu didn't want to travel at all, so she waved her hand and said, "I'll just talk about it, you don't have to bother about it, just work honestly." ”
"That's what I thought, too. Hang Yu said.
Qiu Xueyan stepped on him angrily, Hang Yu grinned, he was really not in the mood to travel.
In the evening, a bunch of people sit in the living room watching TV, and the advertisement of China Baby is going to be on stage today. At 8:40, more than half of an episode of the TV series was interspersed with advertisements, and Shen Miaofu appeared on TV with a simple cheongsam, and the women immediately lifted their spirits.
Shen Miaofu was the most excited, sat up straight and stared at the TV: "It's finally my turn." ”
In the courtyard of the Republic of China, the young mother played by Shen Miaofu is holding a cute baby girl, and the camera gives a close-up of the baby girl, the baby girl's eyes are black and shiny, innocent. The young mother wanted to breastfeed the baby girl, but when she touched her breasts, it was too flat, and she couldn't help but show a distressed look.
This shot is less than five seconds, Shen Miaofu performed very well, and her bust on a mother is a manifestation of insufficient milk. Just when Shen Miaofu was distressed, a flyer drifted into the courtyard of the house with the wind and landed right at Shen Miaofu's feet.
Shen Miaofu bent down to pick up the flyer, and the camera gave a close-up of the flyer, which was a Republican-style flyer, but the content on it was the propaganda of Chinese babies, and the title was nineteen words - the world's milk powder is here, the healthy cradle of Chinese babies.
“www.chinababy.com。 Shen Miaofu looked at the flyer and read the URL, this was her only line, and she read it very clearly.
Finally, the camera gave Shen Miaofu a close-up, she looked up at the direction where the flyer floated, the camera quickly pulled up, the scene switched, a steamship was leaving the port, seven big characters were printed on the side of the ship, China Baby Purchasing Network, the following is the website, the steamship slowly sailed into the distance.
This is a Republican-style advertisement, giving people a unique visual experience, although Shen Miaofu only said one line, but the Chinese baby appeared twice on the flyer and on the steamboat, which is enough to make a deep impression.
The baby actors were also well chosen, and the cute Yu Xiaoxiao didn't say anything, but she attracted a vote of mothers.
"Well acted, you are beautiful in a cheongsam. Huang Huijun said with envy.
"Generally average. Shen Miaofu smiled.
"Third in the world. Qiu Xueyan added.
Everyone couldn't help laughing, there was nothing to be picky about this advertisement, and Yang and Hang Yu both nodded in approval.
The house of the Republic of China was filmed on the spot, and an old mansion in the Jiangdu scenic area was found, and the model used for the port and the steamship was finally processed by the computer to look quite realistic, and it was only seven or eight seconds, and the cost was not very high.
One reason why the milk powder market is so big is that it is not enough for babies to drink only breast milk after five or six months. Another reason is that many mothers have flat chests and insufficient milk volume, so there is a plot of Shen Miaofu's chest distress in the advertisement.
The plot of this advertisement has changed a lot from the initial idea, and it was decided by Hang Yu and the three of them after discussing it for more than three days.
"Hang Yu, what do you think?" Shen Miaofu was of course the boss's evaluation in the end.
"Very nice. Hang Yu's evaluation was brief, but Shen Miaofu was very happy.
Because the tainted milk powder incident gradually cooled down, the user growth rate of Chinese baby gradually decreased, but after the TV commercial came out, the user growth rate of Chinese baby began to increase again, but it was not as exaggerated as before.
By feeling the amplification, TV commercials are effective.
At this time, the household computer penetration rate in the mainland was very low, less than 3% in rural areas and only about 40% in first-tier cities. It can be said that the mainland is still in the era of television, and after seeing the advertisement, some families who do not have computers but need milk powder want to buy computers directly, while others want to borrow the computers of relatives and friends for shopping.
Some villages and towns are so backward that the whole village or even the town can't find a few computers, which is very troublesome. However, grandparents, parents can always think of a way for their children, call relatives for help, and find people in villages and towns who have the ability to help.
"Plant trees, you have a computer at home, help us bring a few cans of that foreign milk powder. Li Bingshu is a villager in Delin Township, her eldest son works outside planting trees, and her younger son has no skills and works at home.
Nine months ago, the youngest son had a child, and because of the busy farm work, the child brought her, and it turned out that Li Bingshu bought the child all domestic milk powder. Later, the news of the poisoned milk powder incident was shown on TV, and it spread everywhere, and everyone naturally did not dare to buy it anymore.
Recently, neighbors have been talking about buying foreign milk powder, and they also introduced her to advertisements for Chinese babies. Although Lee Byung-sook didn't know the Internet, she also knew about computers, so she called her eldest son to plant trees to help buy them.
"Mom, what foreign milk powder, where can I buy it for you? "I was busy planting trees and rarely watched TV.
"I saw an advertisement on TV, called Chinese Baby, saying that I could buy milk powder from all over the world, and the old Liu Tuoren next door bought two cans, saying that it was particularly nutritious. "Byung-sook's account isn't very clear because she doesn't know about the website.
"With such a god, which station did you watch the advertisement?" asked Zhishu.
"Jiangsu TV, put that TV series on the night, and broadcast it halfway through. Lee Byung-sook said.
"Okay, I'll check it on the Internet when I go back, and I'll buy it for you if I have it. Zhishu knew that his younger brother was in the countryside, and some things were difficult to buy, and he also helped buy domestic milk powder before. After hanging up the phone, Tree Planting naturally did not wait for TV commercials, but went directly to Baidu China Baby.
At this time, the effect of Jiang Yan's search in Baidu came out, and Baidu China Baby, China Baby Purchasing Network appeared on the third homepage. The first two have nothing to do with shopping, and Zhishu soon discovered the Chinese baby purchasing network, and when I went in, I understood what the old mother said.
"It turned out to be a shopping site, and it sold a lot of things. "Zhishu saw the milk powder column at a glance, so he clicked in and selected.
Zhishu doesn't know much about foreign milk powder brands, so I don't know which one is good after picking for a while. So he went back to the homepage, usually the website has a forum, planting trees and wanting to enter the forum to see the user's evaluation. But there is no word forum on the homepage of China Baby, and after looking for a while, I feel that this Weibo seems to be a bit like a forum.
Blogs, microblogs, forums, tree planting feel like they should be one thing.
After clicking on Weibo, he entered a new page, and at a glance he knew that it was a website similar to a forum. Planting trees doesn't look at anything else, just enter foreign milk powder in the search, click enter and there are many comments about milk powder, and there are tens of thousands of pages when you pull it down.
"There are quite a lot of people. Tree Tree was surprised, there are tens of thousands of pages of discussion about milk powder, what kind of concept is this.
Instantly planting trees, I felt that this Chinese baby was real and credible, otherwise how could there be so many people. When I entered the homepage of China Baby just now, I saw other products in Shuzhi, which shows that people don't just sell milk powder.
Tree Planting can't help but feel ashamed of its loneliness, such a big shopping website, unheard of.