Chapter 322 Login Account Interconnection

Tudou's membership system itself is nothing, after all, it is just a foreshadowing for future fees. However, Jiang Hui thought a lot after seeing this membership system.

Guanghui Group now has a number of companies such as Intranet, Guanghui Games, Guanghui Pay, Meituan, Tudou, YY Live, Douban, Qunar, Autohome, etc., each of which has its own users. Although some websites, such as intranet and YY Live, have achieved the exchange of registered users, on the whole, the registered user accounts of various companies of the Korn Ferry Group are still not fully linked.

As an advantage of the development of the group, if users only have an account with any company under the Korn Ferry Group, they can log in to other companies, which will greatly improve the user's experience and awareness of the companies of the Korn Ferry Group. It is also beneficial to increase the number of times users log in to use these websites.

Account interoperability is a development trend, and you can see it when you think about it. Everyone will register no less than 10 accounts on the Internet, plus a variety of accounts that are only registered and forgotten after only being used once, there may be no less than 100, and it is a headache to remember the password of each account. So basically there is a general account, the username and password are the same, and the same is used every time you register, so as not to forget, which is a big hidden danger, once an account password is leaked, the registration password of many websites is also leaked.

If you sign up on one site, you can access all of them. This requires each website to be able to authenticate each other, for example, the intranet and YY live can be interconnected, the account registered in the intranet can be used in YY live login, and the account registered in YY live can also be used in the intranet, which is undoubtedly equivalent to doubling the number of potential users, of course, the number of active users has not changed, but it has brought tangible benefits to users.

At this stage, Jiang Hui is unable to promote the interconnection between the accounts of various companies of the Korn Ferry Group and external companies, and this will not be of much benefit to the Korn Ferry Group. However, the interconnection of the accounts of the various companies within the group is necessary and relatively easy to promote.

The later the work of interconnection is promoted, the more difficult it will be, and the greater the resistance. On the one hand, the number of website users is increasing rapidly, and the workload will be much more if it is done later; on the other hand, the development of different companies is different, and the shareholders are not exactly the same.

In order to do a good job in this work, Jiang Hui specially convened the general managers, deputy general managers and technical directors of several companies such as the school intranet, Tudou.com, and Meituan network lighting to hold an integration meeting. Clarify the plan for promoting connectivity and emphasize the importance of this work.

"Jiang Dong, there are so many companies under the group now, if you want to realize the interconnection of accounts, there will be multiple login links to other websites that you can choose to log in directly on the login interface, will the interface be very cluttered if there are too many of them?", Tang said.

Tang article asked this question, but it does exist, interconnection gives users more choices, but sometimes there are too many choices, and users are dizzy.

"Each company can evaluate which login links to prioritize will be more powerful for their growth. In addition to the website's own login account interface, there are three or four more one-click login interfaces of brother companies below, and the rest can be placed in other locations that do not affect the aesthetics," Jiang Hui said.

"Actually, I think Jiang Dong's proposal is very good, the group is building its own data center, and when the time comes, the data of each company can be archived on the server of the data center, which can not only improve the utilization efficiency of the data center, but also help to use these data to analyze users' consumption behavior, usage habits and other content in the later stage," said Shanyu.

After opening up each account, it is clear that the same user can use different websites and different products, which can provide a lot of reference information for future accurate advertising recommendations and website experience improvement.

"In the past, each company developed independently, and many people outside did not necessarily know that we belonged to the Korn Ferry Group, but now that we have interconnected accounts, will it make other companies wary of us?" Chen Hu said.

"Not to be envied is mediocrity, we want to develop, it will inevitably cause other companies to be vigilant and sniper, we don't want to be afraid of this, who wants to be a car with a mantis arm, we just run over it," Jiang Hui said.

Most of the companies of the Korn Ferry Group are already leaders in their subdivisions, and even if they don't do anything, they will be besieged by other competitors. However, Jiang Hui is the most clear about the future development direction of the website, and it is useless for other companies to find another way, and it is destined to be a stepping stone.

"Are overseas branches also doing this work at the same time?", Fang Dawen said.

"Let's roll it out together, the interconnection is essentially beneficial to both companies, as long as they are not in competition with each other," Jiang said.

In fact, the concept of interconnection has always been proposed, and what everyone hopes most is to achieve interconnection in the field of instant messaging first. However, the road has been bumpy, and it is no exaggeration to say that there has been no substantial good news since the inception of the concept of connectivity.

- At the beginning, the penguin, the boss in the field of instant messaging in China, refused to interconnect with other instant messaging software, and other instant messaging software companies echoed the many and paid few practical actors. And without the participation of penguins in the field of instant messaging, which exceeds more than 80% of the market share, it is not truly connected, which is the key to the problem, and it is also the most difficult problem to solve on the road to interconnection.

Connectivity is a great opportunity for companies with a small market share to take advantage of the oil, so it is an important reason for large companies to be cautious and disdainful about it.

Fortunately, the major shareholders of the companies of the Guanghui Group are the same, and there is not much competition with each other, but more complementarity. Therefore, the meeting convened by Jiang Hui ended relatively smoothly.

Of course, to truly achieve interconnection, it is not just a matter of having a meeting. There is still a lot of work left to coordinate and cooperate with the technical departments of various companies, and it would be nice to be able to roll it out smoothly within a month. To this end, Jiang Hui specially asked the related personnel of several companies to form a bureau, and Shanyu led the work of promoting interconnection.

One step ahead, one step at a time. Guanghui Group has successively laid out in the Internet field, and if you look back after many years, you will find that the pattern of the Internet in the Celestial Empire has actually slowly taken shape now.

(End of chapter)