After nearly two months of acquisition, Tudou already has more than 2,000 TV series and more than 1,000 movies. The pace of this acquisition is still accelerating, and the content of this piece is monopolized before the opponent reflects it.

With the increasing resources of Tudou's movie channels and TV drama channels, Tudou's traffic is constantly creating new records. At present, the number of registered users has reached 5 million, and 20 million IPs are inserted into Tudou every day, generating more than 100 million clicks.

Although these traffic have not yet been converted into money, it is just a matter of thought, Tudou actually has the ability to make profits, but Jiang Hui doesn't want to implant too many ads so early. Therefore, the current Tudou users go directly to the topic after clicking on the video, and there will be no more than ten seconds, or even dozens of seconds, more than a minute of advertising.

Of course, Tudou's expansion of advertising business is also an inevitable trend, but Jiang Hui wants to first sit in the hegemonic position of online video and then expand the advertising business, which can be regarded as raising the threshold for video websites to enter in disguise. Because there is no website, when there is no paid business, basically the development of video websites is a pure investment process, and companies with insufficient funds can't fight Tudou.

Since Tudou launched a crazy online copyright acquisition action, more than half of the nearly 200 million funds injected last time have been spent, and looking at the momentum, by the end of this month, it may need to be injected again by Guanghui Investment. After all, the current online copyright is too easy to acquire and too cheap.

In the face of this development situation, Tudou has also taken some new measures to prepare for future profits.

"Mr. Fang, this is a membership system made by the marketing department according to the requirements of the company's board of directors, and I will confirm it for you first, and then send it to Jiang Dong for final confirmation," Chen Jingcheng said.

In the case that Tudou is the leader in the Celestial Empire video industry, and the resources and development speed far exceed that of its opponents, Tudou's membership system will greatly increase the stickiness of customers to the website. For website users, the advantage of the membership system is that they can enjoy some services that non-members do not have, such as blocking ads after there are ads in the future.

Of course, the membership system is not without its drawbacks. In addition to the VIP members who need to pay in the future, the membership system will make members have higher requirements for the service of the website, and members will hope that Tudou will have more quality and *****.

"Ordinary members can register for free, and after becoming a member, they can leave comments in the comment area. For some movies and TV series, it is required to register as a member before you can play ......", Fang Dawen said with words in his mouth while looking at the membership system produced by the marketing department.

"This system is just an initial plan, and after the company decides to charge in the future, we will divide the members into a level, and those who register for free are only ordinary members; to watch some popular movies and TV series, you need to register as a VIP, and VIP needs to pay a membership fee; at the same time, we can also consider grading VIP, different levels of VIP enjoy different treatment, and must be exempted from advertising in front of the video, watching high-definition movies, etc.", Chen Jingcheng said.

Video website charging is an inevitable development trend, after all, no matter which company it is, no one wants to watch the silver flow out like this. However, in view of the current chaotic situation of the domestic Internet, it is difficult to "make a final decision" in a short period of time, which is an inevitable problem that Tudou will experience on the road to the growth of the charging model. Therefore, Jiang Hui asked Tudou to slow down the pace of charging rather than hurry, and slowly cultivate the user's paid viewing habit on the basis of continuing to expand the user group.

In the future, the portal will slowly go downhill, and the video website will become the largest application of the Internet.

"There is nothing wrong with this membership system now, after all, it has not involved the charging business, and the response of users should not be intense. I'll take it to Jiang Dong to confirm, if it's no problem, it will be launched tomorrow," Fang Dawen said.

……

"Jiang Dong, this is the membership system drafted by the company, I will report to you", Fang Dawen came to Jiang Hui's office and said.

Jiang Hui looked at the plan handed over by Fang Dawen, but he didn't have any opinions.

"Let's do it according to this. However, you have to think ahead about whether you will be welcomed by netizens after the introduction of a paid membership system in the future, and how can you attract the stickiness of paid members," Jiang Hui said.

In the previous life, although various video sites have launched their own membership fee system, the majority of netizens are not very satisfied. The main reason is that the film and television resources of video websites basically rely on external purchases, "whoever grabs the resources, the user goes to whom". However, the unknown nature of resources makes it difficult for netizens to predict which website will be able to output high-quality content stably. This happened in a previous life, the exclusive online broadcast media of the first season of "The Voice of the Heavenly Empire" was Youku.com, but in the second season, it suddenly became Sohu Video. If the change is too fast, users will not have a sense of belonging to the website, and they will naturally not become paid members.

Jiang Hui established Guanghui Film and Television, in fact, to make the company and Tudou complementary. The relationship between Guanghui Film and Tudou is a bit like fish and water, cooperating with each other is good for everyone, and if you go it alone, you will have a hard time.

"That's true, at present, in addition to continuing to expand the Paike channel, movie channel, TV drama channel, open class, etc., we are also starting to get involved in entertainment, news and other aspects," Fang Dawen said.

"This direction is right, to diversify the development and give users more choices. One day, no matter what content netizens want to watch, they will think of going to Tudou, and the company will be considered a success," Jiang Hui said.

"We're going to work in that direction. In addition, the company has now recruited a lot of cameramen, editors and other related personnel for the filming of open classes, and I wonder if Tudou can expand its business in this area and slowly make itself like an online TV station," Fang Dawen said.

"It's completely possible, you and Glorious Film and Television can communicate more and make progress together. However, if you want to make it an online TV station, there will inevitably be a lot of live programs, and the content of this part should be slowly controlled by the government more and more strictly. You should pay attention to the developments in this area in a timely manner and see if you can encourage the government to regulate the video industry and set some entry barriers," Jiang said.

According to the normal development,It will take a few years for the government to start issuing video website licenses,Tudou as a pioneer,It is now the industry leader,If you can obtain a license in advance,It can avoid some unnecessary policy risks,It can also set some thresholds for latecomers,Increase the difficulty of entering the video website,It can be said that the advantages outweigh the disadvantages。

(End of chapter)