"How much liquidity does the company have now?" Hang Yu asked. Pen % fun % Pavilion www.biquge.info

"There are more than 11.3 million. Yang said.

In the past few months, Jiangyan Company has invested a lot and made a lot of money, and the liquidity is like a snowball.

"Actually, it's a good thing that money is tight, it shows that we have been developing. If the funds are stored in the bank and there is nowhere to invest, it means that a company is not viable enough. Hang Yu probably understands Yang's mentality, Yang has not changed his thinking as a small farmer, and always wants to save more money to be safer.

"Whatever you say, it makes sense. At first, Yang thought he was very smart, but gradually she realized one thing on her own: there are always two sides to things, and Hang Yu just said the other side.

"In the area of TV advertising, it is necessary to focus on both buyers and sellers. You just said that a lot of potential buyers don't have home computers, but what about sellers? People who can do the daigou business don't have computers, they have to bring them all on board. Hang Yu said.

"Look at my brain, I always forget that the seller is also our customer. Yang slapped his forehead and reacted.

The purchasing market in the mainland is by no means supported by a few sellers, but by thousands of small sellers. Hang Yu's goal is to bring most of the sellers to China Baby, and when the seller arrives at China Baby, he is afraid that the buyer will not come.

"But most of the sellers are overseas Chinese, and we advertise on mainland TV, is it useful?" Yang asked another question.

"There are not a few people in the mainland who can afford to go abroad, especially after the economy has risen, many people have started to study or work abroad. They may not become professional daigou sellers, but they are happy to earn some money part-time, don't ignore this type of people, their number is huge. Hang Yu said.

"Yes, I see. Yang nodded.

"There is also a kind of purchasing business, but there is no channel, we can supply him. In fact, it is to develop agents, and the two-pronged approach ensures that more sellers and buyers can be obtained. Hang Yu said.

"If you calculate it this way, the TV advertising investment is still worth it. Yang said, paused and said: "Who to find to shoot advertisements, small stars have little appeal, and the cost of big stars may be more expensive than TV stations." ”

"Don't use celebrities, find a beautiful staff in the company, there are a few beauties in our company. Hang Yu said.

"Why don't you find a man?" Yang teased.

"A man and a woman. Hang Yu said.

"I'm kidding you, design the ad first, and find people as needed. Yang said.

The last survey was about the price increase of Chinese baby advertising, and many store owners were consulted.

The shopkeepers are not stupid, the Chinese baby has developed to such an extent, and they themselves feel that the advertising fee is too cheap. Especially those shopkeepers with relatively large capital, because the advertising fee is too cheap, so that some small shopkeepers can also afford it, which affects their interests.

After all, time and advertising space are limited, and there are so many shopkeepers in China who rush to buy advertisements at the beginning of every month, on a first-come, first-served basis, so many big shopkeepers can't buy advertising space. Of course, the small shopkeepers are happy, anyway, they have the opportunity to grab it, but the big shopkeepers are not satisfied, they don't like to fight like this, and prefer to spend more money to ensure their own referral time.

67% of store owners support advertising price increases, but a tenfold increase at once is a bit difficult for them to accept. According to the survey data, 68% of the shopkeepers' psychological price is about three times higher, 26% of the shopkeepers' psychological price is about five times higher, and only a few shopkeepers choose the increase of nine times and ten times.

There are also recommendations for category pages, which were originally free, and 59% of store owners support charging.

Seeing that the support rate was okay, Hang Yu was relieved.

"Is it the most people's choice to raise the price?" Yang asked.

"Tripling is too little. Hang Yu said.

At the time of the initial pricing, China Baby had less than 100,000 users, but now the number of users has increased more than 20 times, and it is still growing at a rapid rate, now it has reached more than 2.4 million, and it is expected to reach 3 million within two months.

"The research data is just one of our references, and if we do exactly what our customers think, the company will go out of business sooner or later. Hang Yu said.

"Why, shouldn't we try to meet the needs of our customers?" said Yang.

"You don't understand that, customers don't know what they want, and they don't bother thinking about what they really need. One of the problems in the survey is that large store owners feel that the price is too cheap, which makes it easy for small store owners to buy advertising space, making it difficult for them to guarantee their own referral time. To solve this problem, is it really okay to just triple the price? They don't think about it that much, they just choose the increase by feeling. We can't trust the customer's feelings, we have to calculate the data to find the most reasonable increase. Hang Yu said.

"If you have to calculate the data, why do you have to do research, you can just figure it out yourself. Yang said.

Hang Yu had a little headache and said unhappily: "As the general manager, why do you always drill the horns." As I said earlier, research is one of our reference projects, and although we can't trust the customer's feelings, do you still need me to explain this kind of thing?"

Yang looked ashamed and said, "I don't know what's going on, there are always a lot of questions. ”

Hang Yu said: "You have to think about the problem from multiple angles, don't think of what to say." ”

Yang nodded: "I know, I'm like this when I talk to you, and I won't at other times." ”

Hang Yu said: "Learn more and ask more, but also add a more thought, in short, you pay attention in the future, don't raise the bar on some small issues, how to be the general manager." ”

was taught a lesson by his son, and Yang's face was gloomy: "Okay, okay, I will pay attention to it in the future." ”

Hang Yu is not a very patient person, especially when faced with some minor problems.

After explaining it to Yang, she successively called Shen Miaofu, the manager of the editorial department, Fu Lei, the manager of the technical department, Huang Huijun, the manager of the customer service department, and Tan Zongqin, the manager of the personnel department.

Shen Miaofu's task is to write an advertising plot design and a notice about the website's anti-counterfeiting. Fu Lei's task is to calculate the price increase data and come up with a more reasonable price. Huang Huijun's task is to collect customer service problems, gather the experience of the entire customer service department, and come up with a more complete service regulations as soon as possible.

Tan Zongqin went abroad on a business trip before, and he had already completed the overseas procurement point and set up the task of the personnel and finance joint department. According to the scale of overseas procurement points, seven of the larger procurement points were selected, and seven joint personnel and finance divisions were set up.

Giving two rights to one person is tantamount to giving him double talents.

Previously, the overseas procurement department was managed by Su Juemin alone, and he had several rights in personnel and financial procurement, which can be described as a lot of talent. Therefore, Hangyu should decentralize the power and check and balance, and the joint division of personnel and finance can play a role in the management and supervision of overseas procurement points, so that Hangyu can feel at ease.

"You've done a good job at the procurement point, it's been a hard time. After Tan Zongqin sat down, Yang encouraged him first.

"It's not hard, it's my job. "Tan Zongqin just returned to China last night.

"Let's talk about the specific situation of the overseas procurement department. Yang said.

"I wrote a report with a detailed description of all the sourcing points. Tan Zongqin handed over a thicker piece of information.