Chapter 166 Market Research Report

After Hang Yu talked to Secretary Yuan, he adjusted his mentality, and he was not very disappointed after learning the results of the meeting. Pen, fun, and www.biquge.info

"Although I was not selected this time, I am personally very optimistic about your company, and there will be opportunities in the coming year. Liu Shengjian encouraged.

"Thank you very much for your attention, and we will continue to do so. Hang Yu said.

If the key support enterprises are not selected, the impact on Hangyu is not great, and it will develop as usual.

"Your company has problems and strengths, and you have to know how to play to your own strengths. Liu Shengjian said.

"Do you have any good suggestions?" asked Hang Yu modestly.

"I don't have that much energy to point me out. Liu Shengjian said.

Hang Yu found that Liu Shengjian liked to talk halfway, maybe it was a habit developed in officialdom, or it could be that he didn't know what advantages Jiangyan Company had, and he just guided Hang Yu based on experience.

Because of this incident, Hang Yu deliberately paid attention to the five selected companies and found that they were all physical enterprises. It seems that the government still attaches more importance to industry, or that Jiang does not have excellent Internet companies, so he can only choose among the physical enterprises.

After letting go of this matter, Hang Yu refocused on the development of the company.

Peach's market research department has been busy for a long time, and finally came up with three satisfactory reports.

The first is to consult Jiangyan's existing customers, including buyers and sellers, and ask them about their satisfaction and suggestions with China's treasure system. The survey department used two methods: public research and one-on-one consultation, and the public survey received feedback from more than one million buyers and more than 500 sellers.

According to the data, 43% of buyers are satisfied with China Baby, 27% of buyers choose average, and the rest of buyers choose dissatisfaction.

The suggestions can be summarized into several kinds: one is that there are too few types of goods to be stocked, there are thousands of commodities in China, and only more than 50 kinds of hot-selling commodities have entered the hoarding mechanism, and it will take a long time to buy other goods. One is that the customer service attitude is not good, because the customer service department is busy, and some problems are in the logistics process, and Jiangyan Company is not responsible, so many customers are not satisfied.

One is suspected of buying fakes, which is definitely not a product purchased by Yuxue, it is estimated that it is the goods of some small shopkeepers. One is that after buying back, it is found that it is not satisfactory, and it is very difficult to replace the goods, not to mention other shopkeepers, even the rain and snow purchase and exchange is also very troublesome.

The seller's satisfaction is okay, reaching 47%, generally 21%, and the rest are not satisfied.

The problem of dissatisfaction is mainly in the rankings, because many shopkeepers brush data on the list, resulting in those small shopkeepers almost not being on the list. Fortunately, the advertising space of China Baby is relatively cheap, and small shopkeepers can afford it, so they can achieve this satisfaction.

"Mr. Yang, have you read this research report?" Hang Yu looked at Yang.

"I've seen it, what do you think. Yang said.

"Of course, we should pay attention to customer evaluations and suggestions, improve warehousing and customer service problems as soon as possible, and crack down on counterfeit and shoddy shopkeepers. If you want to store this piece, analyze the data and try to add some more hoarded goods to the list. Shopkeepers who engage in counterfeit goods will resolutely crack down and can't let a few rat droppings spoil a pot of porridge. Hang Yu said.

"Cracking down on counterfeiting is just a matter of determination, and increasing the list of hoarded goods involves a matter of space and funding. First of all, we have to rent another warehouse, and we have to increase investment in the purchase of goods, so we can only delay the repayment of the loan. Yang said.

"Pay off the bank loan first, Qiu Wei's 10 million is not in a hurry, anyway, there is no interest. Hang Yu said.

"As for the customer service, the main thing is that the customer service system is not perfect, either invite a professional to guide, or let the management of the customer service department accumulate experience, write out their experience, and we make a customer service system ourselves. Yang said.

"I choose the latter, different companies have different customer service methods, and purchasing agents need to have their own customer service system. Hang Yu said.

"Okay, I'll talk to them when I get back. Yang said.

Then there was a survey of potential users, both online and in the real world, with feedback from more than four thousand people.

The first question was whether they were aware of the recent tainted milk powder scandal.

Eighty-four percent of respondents said they knew.

Many of the research subjects are aunts and uncles in the neighborhood, most of these elderly people do not know how to use the Internet, only watch the news, and they all know about this incident, which shows that the spread of the poisoned milk powder incident is indeed very widespread.

The second question was whether there were members of the family including relatives who consumed powdered milk.

Seventy-three per cent of the respondents said yes, of which 41 per cent were children of their own family and the rest were children of relatives.

The third question is whether to use daigou.

89% of the respondents said they didn't know what purchasing agents were, let alone use them.

There is no need to look at the following questions, these three questions show that there are still many potential purchasing users waiting to be discovered in the mainland. However, most families do not have computers or mobile phones to access the Internet, and they are still in the era of televisions.

"Computer penetration is so far from going that it seems necessary to advertise on TV. Hang Yu said.

"But they know about Chinese babies through TV, and they don't have computers at home, so how can they spend money in Chinese babies?" Yang asked.

"If you need this, even if you don't have a computer at home, you should find a way to buy it, or shop online through your mobile phone. Although mobile shopping is more troublesome, it is better than nothing, and it is better to bring the customer on the boat first. Hang Yu said.

"Is there a better way, advertising on TV is expensive. Yang said.

Hang Yu thought about it, limited by the popularization of computers and the speed of Internet development, there is no good way for the time being.

In order to buy a computer, I will do it if the demand is stronger.

"If you can't think of it, you can't just forget it. Hang Yu said.

"I had an idea, and I didn't know if it would work. Yang said.

"Tell me about it. Hang Yu said.

"You just said that many people don't have computers, so they can't reach Chinese treasures, what if we provide purchasing points all over the country? Just provide a public computer, it should not be considered a physical sale, and it does not violate the business law. Yang said.

"Your idea is very bold!" Hang Yu was taken aback.

"I had an idea, and I suddenly thought of the bank's ATM. Yang said.

"Ideas are fine, but they cost more than advertising, and they don't have a long time. After two years, computers have become popular, and the purchasing points we have spent a lot of money on have been wasted, wasting money. Hang Yu thought about it and felt that her idea was even more unreliable.

Yang was a bit frustrated, and her advice on development decisions was hardly taken up.

Hang Yu thought about it, or TV commercials were more reliable.