China Baby has been operating for nearly two years, although it is very popular, but it is not without shortcomings.

What is more criticized is the setting of the leaderboard, because of the leaderboard, a considerable number of users only buy things in the store at the front of the list. This makes it difficult for new stores to get ahead, although there is a list of new stores, but it is difficult to get on the list, and it is often some brushes on the list.

Of course, users don't care, because the stores at the top of the list are really reliable.

After all, there is rain and snow purchasing at the top of the list, and the quality of this store controlled by Jiangyan Company itself is absolutely guaranteed. And the stores behind Yuxue purchasing are also strictly investigated, so the list is a good thing for users.

However, the daigou website is not only supported by buyers, but also by sellers.

Under the leadership of China Baby, a large number of self-employed and part-time workers have emerged in China. These are the seller's fresh blood, if it can be injected into the Chinese baby, it will be of great benefit to the development of the website.

However, the setting of the list makes it difficult for small stores to come out, so a considerable number of purchasing agents have not entered China Baby, or have become zombie stores after entering the market, which has not played a role at all.

At this time, a new purchasing website was born, which sprung up like mushrooms after a rain. What Japan and South Korea purchasing agents, Australian purchasing agents, European and American purchasing agents, etc., the emergence of these websites has taken away a considerable number of new purchasing agents.

For now, these websites do not pose a threat to China Baby, after all, even Taobao Global Shopping is willing to bow down. But China Baby did not make changes and continued to deteriorate, and Hang Yu was very suspicious that the website would gradually collapse due to the lack of fresh blood from the sellers.

Because China Baby is operated by multiple departments, although the managers knew about this problem, they only mentioned it to Hang Yu, and did not think of a solution, and even few managers paid attention to it.

In the end, Hang Yu pondered hard and decided to launch two new features - purchase and recommendation.

As the name suggests, the customer wants to buy a certain product, but he can't find the right one, or the product he buys is unique and can't be found in the old store, so he can post the purchase information on Weibo.

Because Weibo is a communication software between buyers and sellers, basically users of Chinese babies will play Weibo. After posting the purchase information on Weibo, the system will conduct big data analysis according to the keywords of the purchase information, and send it directly to the Weibo of the store owner who has selected the same keyword.

This is also the first time that Jiangyan Company has used big data on its website, because cloud computing and big data research are not yet mature, so the use method is relatively shallow, and there is no plan to play big data out of flowers for the time being.

Once the store owner receives the purchase message, he or she can decide whether to contact the customer based on the customer's specific requirements. I believe that in this way, it can not only solve the shortage of some out-of-the-way goods, but also give the new store a new way out.

"Today's Recommendation" requires the owner to apply, and the application condition is that the new store has been open for less than three months. After the application, the customer service department has a special staff to check it and verify whether the reason for the application is true.

The customer service specialist will select ten stores, let the supervisor screen out one, and log in to the recommendation of the day.

Recommending a new store every day can definitely meet the needs of a considerable number of new purchasing agents and promote fresh blood. The supervisor of this final screening is not fixed, and the supervisor of the day shift will do it, which can ensure the fairness of the recommendation to a certain extent.

In addition, the supervisor's recommendation work will be supervised by the customer service manager, so there is no need to worry about the fresh blood being controlled by them and forming insider trading. If you only recommend one store per day, it is easier to supervise this kind of workload.

After the website was updated and the new features were launched, it was supported by many buyers and sellers.

Although there are only a few words on the home page of today's recommendation, it has attracted a lot of attention because of the eye-catching color. On the same day, there were many new stores that applied for today's recommendation, but the reason for the application was not well written, and it was easy to be eliminated.

The screening method is very simple, because it is a new store, so it does not look at the number of credit orders or anything. Just look at the reason for the application described by the owner himself, the reason is well written, which attracts the customer service, and the customer service goes to verify that there is no error, and it passes the first level.

If the owner himself can't write about the merits of the store, then there is nothing to say.

Scribbling is not good, if the verification is not true, or even the surprise is relatively large, it will be pulled into the blacklist and lose the qualification to apply again. Each store can only apply once a month, and according to the application conditions, theoretically, a store can apply up to three times, and the last three times are recommended today.

It is believed that after this model matures, it can retain more new sellers and attract more small shopkeepers to operate in China Baby. As long as there is a steady stream of fresh blood, there is no need to be afraid of the website being controlled by a group of old stores, and there is no need to be afraid of the rise of new purchasing giants.

A considerable number of Internet companies have been replaced by newly rising enterprises, and a very important reason is that they do not pay attention to fresh blood. If enough attention is paid to retaining old users and launching new ones to attract new users, how can new companies rise?

Of course, when Chen Xin was launched, there were often people who disagreed, and this time the addition of today's recommendation was questioned. They think that there is enough ad space on the site, that they can't afford the ad space on the homepage, and that the category page can always be bought for a few days.

If you are reluctant to spend thousands of dollars, what kind of business do you have, you don't want such a seller. However, Hang Yu believes that they only value those sellers who specialize in business, but ignore a large number of part-time sellers.

The number of part-time sellers is huge, advertising space is scarce, and funds are weak, so it is really reluctant to advertise. Today's recommendation and buying functions are mainly to retain these sellers, and maybe some of them will make their business bigger.

In fact, a considerable part of the management has proposed that Chinese baby is so hot now, and the price of advertising space should be increased. China Baby has more than 17 million "consumer users", and the advertising space is still the price of last year.

Hang Yu felt that the price would increase once a year, which was not much, so he agreed.

After some calculation and negotiation, the price of advertising space in China Baby increased by 2.5 times on average. The advertising space on the homepage basically breaks 10,000 a day, and the N more advertising space adds up, there are more than 1.6 million advertising costs a day, which is 50 million a month!

Although many sellers say that it is too expensive, considering the advertising effect, the order is still full. Even if you want to order an ad space on a category page, you have to rush it at the end of the month, and there will be no more if you are too late.

As a benchmark in the purchasing industry, every action of China Baby will attract the attention of the industry. Including Taobao Global Shopping, they have specially analyzed the advantages and disadvantages of today's recommendation and purchase functions, and considered launching similar or better functions.

However, Taobao's management still gave up, because the business of global shopping was sluggish, and it was useless for them to launch this kind of function.