The boss couldn't help frowning: "The one that Ten produced with Hollywood?"

"Well, led by the young master of the Ten family personally, Hollywood, the mainland, Hong Kong and Taiwan big names have participated, and the special effects throughout the process, directed by Hong Youhuang, claimed to have invested 1.2 billion, basically locking 60% of the film schedule...... And you know, Ten itself is also the largest cinema group in China, and all the big productions have basically given way. ”

The boss pursed his lips and cursed: "Why is TM still Journey to the West? ”

The rest of the people covered their mouths and laughed dryly, Journey to the West is indeed a theme that the boss hates, he will watch more than a dozen XX Journey to the West every year because of his work, he really wants to kill someone, spare that monkey!

"Do you want to set it until late May?" Xuanfa said tentatively, "Wait until "Journey to the West" is almost over before going on? ”

The boss immediately shook his head: "No, no, no, that's even more terrifying, it's a festival that belongs to "Happy Sunshine" and "Bear Out", you must stay away from these cartoons." ”

After speaking, the boss asked again: "Does Li Yan have any suggestions?"

Shu Shu nodded and said, "He supports May 1st gear, and he can catch up as much as possible." ”

"Doesn't he know "Journey to the West?"

"He knows. Shu Shu nodded awkwardly again, "What he means is that the movie will inevitably hit the streets, and at the same time, other big productions will avoid the May 1st file because of "Journey to the West", and there are more opportunities, and he also put forward a ridiculous reason......"

"How ridiculous?"

Shu Shu said even more embarrassed: "He said that spring is the season of estrus, and May Day is the holiday of estrus, so you must ...... in spring."

"It's ridiculous!" the boss laughed, "The schedule is a game in itself." If "Journey to the West" is bad enough, but the attendance rate of the scheduled films, which accounts for 60%, is very low, the scheduling space will indeed be adjusted, and it will be given to other films, and the movies with the highest attendance rate in the same schedule will become direct beneficiaries. ”

The publicity director shook his head and said: "It's not so bad, all the personnel are on the front line, and the director is second to none Hong Youhuang." ”

"That's ......," the boss pursed his lips and said, "Isn't "Journey to the West" finalized, you look for an opportunity, go to the test screening, feel it, and if you think it's bad enough, we'll set the May 1st file, and if you think it's good, we'll push it back." ”

"Actually, I've already seen it. The director of publicity hesitated, "It's just ...... It's hard to judge. ”

"How?"

"All the elements are there, big stars, big productions, big scenes, big special effects...... It's the story...... It's kind of stupid. The director of publicity and distribution said, "The four masters and apprentices of Sun Wukong slashed demons and eliminated demons to learn scriptures, but it turned out that they were used by Heavenly Court, and Heavenly Court wanted to use the scriptures of Western Heaven to brainwash all the people in the world, and then the four masters and apprentices stopped doing it, and turned back to make trouble in the Heavenly Palace with the monsters on the road, and smashed the conspiracy of Heavenly Court. And guess what? It turns out that the Jade Emperor is a big villain, and the real Jade Emperor has been locked up, and finally rescues the Jade Emperor and his family! From beginning to end, it is to fight and fight, fight goblins, fight the heavenly court, and fight the fake Jade Emperor!"

"It's okay...... Shu Shu pondered, "I can shoot something." ”

"Anyway, it's a bunch of well-known faces, the colors are all red and yellow, or Kurosawa's color style, red represents the grassroots led by Sun Wukong, and yellow represents the heavenly army, which is visually good, but a bunch of special effects are playing around, making me yawn. That's why I said that this movie has all the elements, but it's ...... But it's not interesting. As you know, no one can understand the aesthetics of the audience now, and it is difficult to judge overall. ”

"Let's keep it simple. The boss pointed to the screen and said, "A total of 100 points, how many do you give to "Millennium Knot" and "Journey to the West?"

"These two can't be compared. ”

"It's all movies. ”

"Hmm...... Personal taste. The director of publicity and distribution muttered, "Journey to the West is 55 points, and the millennium knot is 89 points." ”

"The 44-point gap is enough. The boss immediately made a decision, "It's on May 1st, don't grind." As far as I'm concerned, the word 'Journey to the West' alone has wiped out all my desire to watch movies. ”

"Hahaha. ”

Subsequently, the boss looked at Shu Shu and said seriously, "Within half a year, there have been three works of big IP and big stars that have failed, and the outside world is very unoptimistic about us, this is an opportunity to raise our eyebrows." ”

"It's not just us. The publicity director sighed, "Large companies are very confused, and the traditional routines are a bit unworkable, but the realistic themes or brain holes of small productions are widely acclaimed." Now the value of big-name fresh meat has almost halved, and they are looking for new opportunities. ”

The boss put on his coat and walked out: "Li Yan's work is basically completed, next, let's not drop the chain." ”

Although the boss speaks very cautiously, everyone can feel that the boss personally appreciates this movie.

Unlike those garbage things that he has to watch and blow purely to make money, he really likes this.

Another month later, the bi-weekly schedule discussion meeting was held in the conference room of a certain department, where many theater managers and leaders of relevant departments gathered. Representatives of film distributors who have recently been reviewed and approved for public release will also come to the meeting to communicate, and there is no big leader participating in such meetings, and the overall atmosphere is not so serious, and it is really to discuss things.

It is worth mentioning that after Wen Dachuan and his backstage bosses disappeared, this meeting initially entered a state of leaderlessness, before Wen Dachuan's opinions could dominate the schedule to a considerable extent, but after he withdrew from the game, the situation changed, and became a more free exchange, competition and game. But a few months later, at this moment, the situation has changed again, and the three largest cinema companies have reached some kind of tacit alliance, and their interests are put at the top.

This actually makes the major producers and distributors more headaches, before the public relations was only good for Wen Dachuan, but now there is no public relations, because the three largest cinema groups, but also have their own production companies, once their own movies are to be released, the situation will become very troublesome, previously under the management of Wen Dachuan, these three are more or less restrained, and the strategizing Wen Dachuan with his years of experience and routines, is basically a bowl of water, but now it is more chaotic.

However, in terms of rules, if the distributor insists on letting their movie be released on a certain schedule, the theater chain has no right to reject it, but they can give you a very low scheduling rate.

Regarding the film scheduling rate and box office, it is a question of chicken or egg first, if the box office trend is good, the film scheduling rate will naturally be adjusted and improved, but if the film scheduling rate is very low, the box office may not be able to move well.

In short, if the film scheduling rate is high, the box office is not necessarily good, but if the film scheduling rate is low, the box office must be bad.