The first way to make money in online games was to sell point cards, that is, players buy point cards to recharge their accounts, and point cards are deducted according to the time consumed when playing games online.

This pay-as-you-go model is a profitable model that sells game time, giving players the freedom to choose their time and feeling cheaper in terms of fees. In order to survive in the game, players must constantly purchase points or increase the game time to win more in-game coins to top up.

Generally speaking, the paid model sells culture and feelings, and World of Warcraft is a typical paid game, which truly creates an addictive virtual world "Azeroth" for players, and almost all types of players can find their own home in this virtual world. In later generations, it had 12 million gamers at its peak.

From the perspective of market development, time charging is also a risk, because it does not sell props, but products. It is undeniable that time charging will create a level playing environment for players, but it also means that the game must continue to provide players with interesting gameplay output to attract players to stay in the game.

However, the convenience of payment and the quality of the game have become the focus of whether players choose to pay for the game, and if the price of the game is too high, many players will directly choose to ignore the game.

The reason why free online games are called free online games is just a basic concept of games for players, that is, games that do not require so-called point cards, monthly cards and other fees to operate.

Therefore, free online games refer to free game time, and the game value-added services are charged. For example, sell equipment cards, prop cards, double experience cards, etc. Games operated under this model allow players to play games without spending money, but the game provides many value-added services that are charged, and these services often make players want to stop after using them, so the so-called "RMB players" are born.

The free advantage is a typical model of experience first and pay later, the most obvious benefit is that the choice is given to the player, the player can choose free + time-consuming + energy-consuming games, or you can choose to pay without ads + more game content + better game experience.

Of course, if you want to do a good free game, you need to carefully design a wealth of play points and charging points, and if the game is not enough to sell it, players will definitely not buy it. However, the most important thing that "Honor of Kings" lacks is a wealth of play points and charging points, so Jiang Hui plans to start launching a free model on "Honor of Kings".

The launch of the free-to-play model of Korn Games will symbolize the beginning of a new mode of online games, but it does not mean that playing games is a free-to-play campaign.

On the contrary, through the in-game item trading and other modes, the free-to-play model is getting bigger and bigger, and at the same time, the use of virtual currencies such as Guanghui Game Beans or School Net Beans to trade game items will provide huge profit space for online games.

Without Jiang Hui and Guanghui Games, the free-to-play operation model of online games would have started in 2005 with the first Korean game "Street Basketball" operated by Shanghai BBDO Century. As it turns out, Street Basketball's profit model has expanded considerably after it became free. South Korean operators have publicly tendered for advertising of a "back version" of the game, with a starting price of $60,000 for 4 weeks, and BBDO Century has spared no effort to carry out large-scale publicity of the game after operating "Street Basketball", and its publicity is no less than that of "World of Warcraft" in Nine Cities. Drink-oriented, players will see the real products of these companies in the game, and the large number of street billboards similar to the real world in the game will really bring a lot of profits to the operator. The monetization model of online games has taken another path.

Compared with paid online games and free online games, the former is like "buy a ticket to play the amusement park", while the latter is like "the amusement park does not require a ticket, but there is a separate fee for the items to be played".

"Do you really want to implement a free model? No company is doing that now?", Bai Xue and Jiang Hui said.

"The free model is not free, on the contrary, I expect it to be more profitable than the free model. You can take a look at the settings of each link of "Honor of Kings", is there a lot of play points and charging points?", Jiang Hui said.

In the game of "Glory of Kings", weapons and equipment are divided into physical attacks, spell attacks, defensive equipment, mobile equipment and jungler equipment.

After the start of the battle game, players can buy low-level equipment, with the increase of gold, players can buy the required high-level equipment according to the number of gold coins, each hero can only buy up to 6 weapons and equipment in a round of battle, and at the beginning of each game, players can choose the corresponding skin. In the game, rune fragments can be used to create corresponding runes, a sufficient number of hero fragments can be exchanged for corresponding heroes, and a sufficient number of skin fragments can be exchanged for corresponding skins.

These settings are filled with charging points everywhere, and Korn Ferry now has interconnected accounts across companies. When the time comes, friends who play "Honor of Kings" will be able to see each other's game level, equipment, skins, etc.

People have a kind of showy heart, when they see other friends in "Honor of Kings" have good equipment and handsome skins, it is likely that they will buy some of them. When you come and go, and you stimulate each other, you will definitely spend more and more money on the game.

In addition, the battle map of the "Honor of Kings" game clock has a 1v1 map, a Mojia Channel, a 3v3 map, a Changping offensive and defensive battle, and 3 5v5 maps, which are King's Canyon, Abyss Smash Bros., and Flaming Mountain Battle. Different maps have different ways to play. These opportunities for multiplayer battles will inevitably stimulate players to buy higher-level equipment, so in Jiang Hui's view, the money for "Honor of Kings" is bright.

"Everyone is using the charging model, and as soon as our company entered the online game industry, it started the free model. Will this make Glorious Games a public enemy of the whole industry?", Bai Xue said a little worriedly.

"Public enemies are not terrible, and there is no online game company that has as much influence on the Internet as we do? It is not certain who will be the public enemy at that time," Jiang Hui said.

(End of chapter)