Cross-border direct selling, which is indeed a very bold idea for Zhang Yan in 2011, but if you think about it carefully, it feels very reasonable.

Over the years, various food safety incidents have been exposed in the news, and people are more and more worried about the safety of domestic food, and this concern is marked by the melamine incident, which has completely collapsed the trust of Chinese people in domestic food safety.

Just imagine, even the food for babies dares to fake or add all kinds of additives that they know are harmful but still take risks, and what bottom line they can't break through.

Therefore, more and more consumers are looking overseas and choosing to go to other countries to buy products with higher safety standards and more assured quality.

Although in recent years, the country has spent a lot of effort to manage dairy companies and established the most stringent standards in the world, but people's confidence in domestic dairy products has been completely lost, no matter how strict this standard is, users who have lost trust still scoff at it.

At this time, the development of the Internet and the rise of the e-commerce economy have made many people see the business opportunities here, so Haitao came into being.

New Zealand's milk source is good, Germany's quality is rigorous and qualified, the Netherlands is the closest to breast milk, etc., all kinds of foreign milk powder, like mushrooms after a rain, appeared in the field of vision of the Chinese people, knocking on the door of the Chinese market.

According to statistics, in 2010 alone, Huaxia's milk powder purchased from overseas accounted for more than 1/3 of the total sales volume of the milk powder market.

At the beginning, it was just milk powder, but later, all kinds of foreign products have domestic direct procurement channels, and this kind of foreign products that have escaped the formal procedures for importing, after being converted into Chinese currency, many times are cheaper than some domestic products, and high quality and low price have become synonymous with them.

Not only in foreign countries, but even in the domestic market, domestic products are also subject to competition from similar foreign products.

Once upon a time, low price was the advantage of domestic products, but after overseas shopping evaded various legal procedures, the only advantage of domestic products disappeared in front of foreign products.

But this is economic globalization, and it is not something that can be limited or avoided by a simple policy.

However, the phenomenon of overseas shopping, after all, is still in the gray area of the law, and the Chinese people are very smart, the most important thing is that there are a small number of people who always do not use their intelligence in the right place, some people in the discovery of the vast market of overseas shopping, and did not bother to do purchasing, but it is a shoddy idea, the domestic counterfeit goods are brought abroad through various channels, and then sent back to the country by abroad, although there is an extra layer of trouble, but the domestic counterfeit goods can be transformed into a grandiose appearance in front of the user in the name of foreign goods, but the user does not have the ability to identify, more importantly, even if they identify the authenticity of the product, but because overseas shopping is not a formal channel, there is no way to protect their rights, so they can only suffer a dumb loss.

Therefore, this mixture of fish and dragons is also a stubborn disease of the thriving overseas shopping market.

However, the demand for overseas products is rigid, so why not create a platform where they can buy with confidence by guaranteeing the company's identity and credibility.

In this way, users can not only buy what they want, but also the company can also obtain new profit points, which can be said to be a win-win situation.

As for the price, it is true that some users still have the intention of high quality and low price to choose foreign goods, but for most users, what they pursue is only quality, and price only occupies a relatively small factor.

Facts have proved that before Bai Ningyuan's rebirth, such as Alibaba Mall and Jingdong Mall, they all opened their own direct sales of overseas products, and their development was in full swing.

So at this time, as a characteristic factor of Tesco, there is still a lot of room for operation.

In this way, it also adds a reason for Tesco to let consumers choose.

This little man of his own can really bring surprises to people, Zhang Yan looked at Bai Ningyuan, his eyes were full of admiration and obsession.

"Regarding Tesco's preparatory work, you are carrying out it below, in secret, don't leak out, after all, you have to compete with Taobao Bei, in the face of such a behemoth, it is not a simple matter to snatch the market from its hands. Bai Ningyuan looked at Zhang Yan and said softly.

In any case, now Taobao Beiwang is a mountain to look up to in the field of e-commerce, and Bai Ningyuan does not want to easily start a head-on collision with it before he is fully prepared.

"Don't worry, I still know the severity of this matter, and I promise I won't give you a little basket, okay. Zhang Yan smiled and looked at Bai Ningyuan and replied, after a pause, he deliberately showed a few resentful looks on his face: "Hey, this is Lexin literature again, and Tesco, this thing is one after another, I found out that I was on someone's thief ship, such a period of oppression, those black-hearted capitalists are not like this, I knew earlier, I still have to be my teacher, how easy it is, and there are not so many troubles......

Well, Bai Ningyuan's eyes couldn't help but widen slightly, and then he showed a little apologetic look, yes, because of his unreserved trust in Zhang Yan, and because of Zhang Yan's own outstanding ability, Bai Ningyuan couldn't help but want to give her more work to do, and completely forgot that she was not only her subordinate, but also her lover.

Thinking of this, he couldn't help but apologize and whispered to Zhang Yan: "I'm sorry for making you work hard......"

Zhang Yan didn't expect that her joke really caused the apology in Bai Ningyuan's heart, she was also slightly stunned, and then, the smile on her face slowly rose, her eyes softened, she looked at Bai Ningyuan, and said softly: "It's okay, I was just joking just now, in fact, as long as it's your business, I am willing to do the best of it......"

Looking at this intellectual beauty in front of her, although she used to be her own teacher, but now, she is a woman who is spoiled by herself, Bai Ningyuan couldn't help but pull Zhang Yan into her arms, hugged her slender waist, her chin gently pressed against her forehead, and the faint fragrance on her hair continued to linger between his nose.

"Tonight, let's go together after work......" Bai Ningyuan said softly to Zhang Yan, the meaning of which was self-evident.

Zhang Yanqiao's face flushed, but a hint of excitement flashed in her eyes.

"Hmmm......"

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