Bai Ningyuan is greedy for the e-commerce market, but it is not a day or two.

Why can Ma Yun in the future become a rich man who is amazed by the whole of China, and even often competes with two other industrialists for the throne of the richest man, not by virtue of Ali Baba in his hands.

No matter how science and technology develop, clothing, food, housing and transportation are unavoidable for human beings, so this consumption and shopping is also something that human beings are born to face, which is why all kinds of markets exist, but the horror of e-commerce is that it will not be limited by geography, and its scale can be for all human beings in the country or even the world。

It is precisely because of this understanding that Bai Ningyuan has always coveted this market and has always been looking for opportunities to enter this market.

It's just that when he was reborn, Alibaba has been established, Taobao Bei has begun to become famous, he is poor and white, he rashly entered this field to compete with Taobao Bei, obviously the end of death, not to mention anything else, as strong as a penguin, is not also lost in the competition with Taobao Bei, that took a lot of effort to prepare the pat pat is also finally reduced to the end of being packaged and sold.

Therefore, Bai Ningyuan chose another path, when his own strength developed and expanded, through Lejie, Lepay Finance and equity participation, gradually invaded the field of e-commerce, but with the people's purchasing power getting stronger and stronger, the country's economic strength is getting stronger and stronger, Bai Ningyuan is no longer satisfied with this way of making a small fuss.

He wants to own his own e-commerce brand more directly.

So a long time ago, when Bai Ningyuan launched Lexin, he was already planning to fully enter the e-commerce field through Lexin's application expansion.

Because Lexin users are based on mobile products, a lot of information is real and effective, and the use of people's idle time is also the same, so if you open a store, and then use your own circle of friends function, you can carry out advertising and promotion, coupled with the comprehensive docking of Lepay Finance and Lejie Express, all the upstream and downstream services are all ready, all the conditions are mature, then there is definitely the possibility of success.

In the previous life, before the rebirth, the concept of micro-business has been spread, so since the product in the previous life can be bigger, there is no reason why Bai Ningyuan's Lexin can't do it, not to mention, the services provided by Lexin are much more perfect, whether it is for buyers or sellers, it is a good guarantee.

"I see. ”

Zhang Yan gathered the emotions in his heart, looked at Bai Ningyuan and said softly.

She is always like this, for Bai Ningyuan's career, she has almost done her best to assist, not only because Bai Ningyuan is her man, her reliance and sustenance, but also because Bai Ningyuan gave her a stage to show herself.

If it weren't for Bai Ningyuan to convince herself and liberate herself, then she would still be just an ordinary teacher buried in the middle school campus.

It doesn't take too many words, as long as Bai Ningyuan says it simply, she can understand what Bai Ningyuan means, and she is willing to prepare for it with all her might.

What's more, just like Bai Ningyuan's analysis, judging from the advantages that Lexin has now, the probability of success in launching this Tesco function and entering the e-commerce field is not low.

It's just that if you want to enter the field of e-commerce, then it is inevitable to have a head-on confrontation with Taobao Bei, and now Bai Ningyuan, is he psychologically prepared for this?

In any case, the current Taobao shellfish network has already created its own reputation and brand in the hearts of domestic netizens in the past ten years, and if you want to enter the e-commerce market, Taobao shell is a hurdle that can never be bypassed.

However, even if he is as strong as a penguin, he lost the competition with Taobao Bei, so even if he understands what the right time and place he has, Zhang Yan still has no certainty of victory.

"Don't worry, this is just an attempt, even if it fails, at most it is just a loss of money, not to mention Lo International, even for Lexin, it can't hurt the bones, but once it may succeed, what we have will be an incomparably huge market. Probably seeing the worried look hidden in Zhang Yan's eyes, Bai Ningyuan said to Zhang Yan comfortingly.

Yes, as Bai Ningyuan said, even if the final result is failure, at most it is a loss of some money, which still does not have much impact on Lexin itself.

"But if that's the case, at least your legendary experience of undefeated investment will end here. Zhang Yan's beautiful eyes stared at Bai Ningyuan and said to him teasingly.

Bai Ningyuan couldn't help but show a few speechless looks on his face, and after a while, he said with a wry smile: "Even you laugh at me about this, to be honest, I want to fail to invest a few times, otherwise, this hat is buckled on my head, I don't feel the glory or anything, but the pressure can be said to be very huge, in this world, who can be absolutely undefeated? I'm just lucky." ”

Bai Ningyuan is not hypocritical, he knows very well that most of the success he has achieved now is due to the foresight brought about by his rebirth, so the so-called undefeated investment is more of an irony for him, there is a saying that the higher you hold, the more you hate, because you know this, so Bai Ningyuan would rather not have this name.

"However, since you want to do e-commerce, with Taobaobei's pearl and jade in front, then if you want to be bigger, you must have your own distinctive style, otherwise, it is impossible to become bigger and stronger by blindly taking the road that others have walked. Bai Ningyuan changed the topic and returned to the topic of e-commerce.

Normally, when Bai Ningyuan was free to play, Zhang Yan would never interject or say anything, so she still sat there, looking at Bai Ningyuan, looking like she was listening.

"First of all, we have to ensure the quality of the items sold in our stores, which is the key to our brand, so my idea is that after the store opens, the review mechanism should be added when releasing the items, and the seller is required to indicate a series of product information such as the manufacturer, so as to prevent the three no-products from flowing into our platform from the source, and once it is confirmed that the goods sold by the seller are fake and shoddy products, the seller will be seriously dealt with to achieve a deterrent purpose. Bai Ningyuan said to Zhang Yan.

"But isn't the main focus of e-commerce high-quality and cheap?" After hearing Bai Ningyuan's words, Zhang Yan asked with some doubts.

Bai Ningyuan knew what she wanted to ask, as she said, the reason why people choose to shop online, in addition to the convenience of shopping, there are many options to choose from, and they can buy a lot of things that cannot be bought in the local market, the low price is also one of the important reasons, and for so many years, Taobao Beiwang has always appeared in the eyes of everyone with such an image.

The so-called penny is worth the goods, this is a fact that can never be changed, in the era of money first, good quality and low price often only exist in books, but in order to maintain their price advantage, so Taobao shellfish, counterfeit and shoddy products have reached a rather widespread point.

Bai Ning is far from denying that it is indeed possible to attract many people to buy through high quality and low price, but with the continuous improvement of people's living standards and the strengthening of consumption power, people's demand for good quality and low price has become no longer so urgent, but there is a higher standard for the quality of the product itself, which is not only a change in shopping concept, but also a change in lifestyle.

It's just that at that time, Taobao Bei has fallen into the quagmire of fake and shoddy products, and can no longer break free, so, in desperation, Ali Baba withdrew from the mall, focusing on product quality.

Don't look at Bai Ningyuan's rebirth, the micro-business industry seems to be in full swing, but in fact, in the impression of the people, the image of the micro-business is not good, the reason is that the products of the micro-business are filled with a large number of three-no products, which completely pulled down the grade of the micro-business, so the micro-business looks prosperous, but this industry has not brought much benefit.

On the contrary, Jingdong, which claims to guarantee authenticity, firmly occupies that trustworthy position in the minds of consumers.

For a business, word-of-mouth and integrity are a valuable and huge intangible asset.

All these examples have given Bai Ningyuan enough inspiration, so from the very beginning, he asked for quality assurance.

They can earn a little less, but every time they gain the trust of a user, it is a more valuable asset.

And just when Zhang Yan had a thoughtful look, Bai Ningyuan then threw out a second thought: " In addition to ensuring quality, I think we can do cross-border purchases, so that users in Huaxia only need to move their fingers, they can buy high-quality products from various countries around the world without leaving home, compared to those mixed sellers, consumers do not have the ability to distinguish the authenticity, and all of this, all of this is handed over to us, we use the name of the company as a guarantee, so that they can rest assured that they can buy their favorite imported goods for a long time, so that we can form another characteristic of our ......"

Rao is Zhang Yan couldn't help but be stunned by Bai Ningyuan's whimsy at this time, she looked at Bai Ningyuan in a daze, and didn't take her eyes off for a long time......

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