The bidding for "Truman's World" was held in the Grand Ballroom on the first floor of the Shanghai Hilton Hotel, and the allocation of advertising space was operated in a dual format of auction and bidding. Pen & Fun & Pavilion www.biquge.info

In the early process, advertisers submit bids for their target positions, and Ruixing Film and Television reviews the qualifications, evaluates and evaluates the scores, and selects a number of winning bidders to notify them to participate in the bidding meeting. Because from the perspective of movies, a well-known brand is obviously easier to make the audience feel immersed, more realistic, and more in line with the positioning of the film than a brand that no one has heard of, so it is not something that any advertiser can participate in, even if you have money.

In the later stage, the auction price is auctioned at the bidding meeting, and the final bidder wins. It's very simple here, on the basis of hard power, the fight is who pays more. From this point of view, it may be more appropriate to call it an auction.

The grand banquet hall on the first floor of more than 1,300 square meters can accommodate up to 850 people, which has already been arranged here, and there are a lot of media on the scene, and the equipment has been set up in advance. The media who arrived in advance were bored fiddling with the cameras in their hands, and if they found a colleague they knew, they pulled in and the two pulled each other for a while, bragging about it, and spent time waiting for the meeting to begin.

The focus of the conversation is, of course, the upcoming auction.

“…… I've never heard of anyone selling commercials before a movie even starts. ”

This was said by a man who looked in his forties with a blue work card on his chest and thick, curly hair.

Across from him was a man who also wore a blue work card, but whose hair had begun to cease to show that the place was surrounding the center, and he looked about the same age.

The man said, "Who's to say it's not? I haven't heard of it before." You say that people can't wait to hide from the media when they do this kind of thing, what is he doing with such fanfare?"

The thick-haired man snorted coldly, "What else can it be for? It's just a stir-fry gimmick, aren't you familiar with this set?"

The man at the top of the list was puzzled: "That's not right, he has such a gimmick, but the audience has lost interest in his movie in advance, it's not cost-effective, it's completely a negative example." Although there are different statements in some media now, I don't think it can be saved at all. ”

The thick-haired man then said, "So this is a stupid trick at all." Speaking of this, he also snorted, "Fighting geese all day long, I was still pecked in the eyes~"

The media in October revolved almost entirely around "Liberation Day", and no one in the industry was stupid, and they were well-informed, even if they did not participate in the publicity plan of the distributor of "Liberation Day", they had heard some gossip, and naturally knew that the media were following the baton of "Liberation Day" throughout October -- in the publicity process of October, the entire propaganda method of "Liberation Day" can be said to be linked one by one, from the inside to the outside and then from the outside to the inside, throughout the entire release process, which is very precise.

The distributor of "Liberation Day" is China Film, but everyone has been dealing with China Film for a day or two, knowing that there is no one with this kind of means in China Film, Han Sanping's better means is to take the policy line or reduce ten meetings with one force, and the operation methods of "Liberation Day" after entering October are obviously not what he did, so there are only Du An and Shu Yu, and judging from the development route and usual performance of the two, all this is more likely to be done by Du An.

is both a genius director and a genius actor, and he is so good at business operations, this is simply a decathlon, and in just three years, he has done what most people can't do in a lifetime, and he can't let people live?

In the face of such a person, even if there is no intersection of interests, it is inevitable that there will be jealousy, so now as soon as he sees him in a faint move, the thick-haired man can't help but gloat, desperate to see Duane's disgraced face.

Xie Ding man and this thick-haired man are old acquaintances, and they have both worked in this industry for many years, and he naturally thinks of what the thick-haired man thinks, and he also knows what his old friend is happy about, but he has different opinions.

"I think this decision is likely to be made by Rising Film and Television, and he was also cheated. ”

The thick-haired man thought for a moment and said, "It's possible." Hey, to say that these two are really awesome, they were like that back then, and now they can sit together and cooperate, it's really rare, they are not ordinary people. ”

Just like the exchanges between countries, at the level of them, there are no eternal enemies or permanent friends, only eternal interests. But this time he was cheated by Ruixing Film and Television, and the next cooperation is estimated to be hopeless. ”

The thick-haired man said: "Yes, now that it comes out like this, the reputation is directly stinky, don't look at this "Liberation Day" broke the record, and the new movie has Zhou Xingchi joining, but I don't know if his new movie can break one billion next......

……

People were chatting in pairs and threes in the Grand Ballroom, and in a lounge not far from the Grand Ballroom, there was also a conversation going on, and the conversation was with the protagonists that many people in the audience were talking about.

"The situation is more dire than we thought......

This sentence was said by Fang Liyong, and after he finished speaking, he shut up and looked at Duane.

Today, Fang Liyong wore a traditional suit, and there was nothing wrong with it, and the same was true for Duane - there was no need to do any tricks on this occasion, and stability in dress and appearance was the most important.

When Duane heard him, he didn't look at him, but said, "Yes." His eyes looked at the vanity mirror in front of him, and he checked his appearance for the last time.

Then he heard Fang Liyong say again: "Maybe I shouldn't have listened to you in the first place." ”

It seems that in the face of the public opinion situation in the past two days, Fang Liyong regretted it a little.

Du An just smiled and didn't answer him, and Fang Liyong didn't say another word after being silent for a while, as if he hadn't said it.

Fang Liyong must also know the truth that the arrow is ready to be sent and has to be sent, now that things have come to this point, it is impossible for him to cancel the bidding meeting, not to mention Duane's side, even the advertisers who have submitted the materials are not easy to explain, after all, the people who came today are not unknown people - China Shipbuilding Industry Corporation, Norfolk Shipyard, FAW-Volkswagen, BMW, Bentley, Procter & Gamble, Unilever, Ctrip, American Express, Ruili magazine, Reader, Nikon......

From small groceries to large car sales and even shipping companies, the competition encompasses all aspects of daily life, and involves companies all over the world, many of which are well-known multinational corporations.

If you put pigeons from these companies...... Hehe.

After tearing off a piece of white hair that came out of his head, Duane patted Fang Liyong's shoulder.

"Peace of mind, the boat will naturally go straight to the bridge. Maybe you can think about it from another angle, even if our box office will not be good in the future, but I estimate that today's bidding will be enough to generate profits. ”

"It's a sure-fire deal, so what else do you have to worry about?"

After Du An finished speaking, he glanced at Fang Liyong, and from his calm expression, he couldn't tell that there was one, two, three, four.

Du An didn't know that Fang Liyong's heart was now overturned.

When he first worked with Duane, he chose to take away the stable interests of "Chainsaw" because he didn't believe that Duane could develop so much, and judging from the current situation, he himself admitted that this was a major decision mistake he had made.

This mistake affected him for a long time, so this time, after having another opportunity to cooperate with Duane, Fang Liyong learned the lesson of the last time, changed his usual style of seeking stability, and chose to believe Duane, because he didn't want to make such a mistake again.

But he seems to have made the wrong choice!

This multiple-choice question is too difficult, isn't it?

At this moment, Fang Liyong's heart flashed and thundered, overturned the river and the sea, and the waves were turbulent, one wave after another was thrown forward, and in this small world in his heart, a voice was roaring, resounding through the heavens and the earth: "You were sent by God to play with me!"

He even wondered if Duane really wanted to work with him this time, or if he was deliberately disgusting him.

But no matter how much Fang Liyong's heart roared and doubted, what should come is still coming, and the auction is about to begin. (To be continued.) )