Du ane and Fang Liyong entered the auction hall at the right time. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Although Fang Liyong expressed great regret and worry about this movie just now, once he faced so many customers and reporters on the scene, he immediately put a mysterious confident smile on his face, and the expression of Duane next to him was the same - judging from the expressions of these two people, it was completely impossible to see how much pressure public opinion had on the new movie they collaborated on.

After some simple processes and a brief speech by Fang Liyong, the auction began.

The bidding auction was outsourced to Sotheby's, and they deliberately adjusted the auction rules according to the special requirements of this time, and in the process of watching the auction, some well-informed media friends finally had a general understanding of the auction form.

Let's take the current auction as an example.

"Lot 7, Type: In-play Rights - Customized Implantation, Implantation Details: Custom Plot, Rights and Interests Description: 1 Customized Plot Guide, 10-second Brand Advertising Close-up, Bidding Qualification Requirements: All Buyers on the Site, Starting Price: 5 Million, Each Bidding Range is 500,000 ......"

Obviously, the method of increasing the price auction is used here, and the project of "bid qualification requirements" is the rule of directional auction, and in addition, from the point of view that the scene is basically all large companies and no small companies, this bidding meeting may have conducted a sealed bidding auction in the early stage, which is commonly known as bidding.

This is an auction that combines three rules.

Before many media reporters came, they thought that Duane was singing a bid on the spot, and after seeing the items auctioned on the spot, they thought that Duane was planning to auction on the spot, but now they know that there are so many steps for him to sell advertisements. Of course, there are many entertainment reporters at the scene, and there are few people with extensive knowledge, and there are still a few who can see it, and many entertainment reporters who don't know much about auctions are still confused, and they don't understand how to turn bidding into auctions.

But there is one more thing they don't understand, and that is the attitude of advertisers.

According to the current pressure on "Truman's World" and the feedback of public opinion in the market, these advertisers should be hesitant to put advertisements in "Truman's World", but why are they so active on the spot?

"No. 87, 5.5 million. ”

"No. 138, 6 million. ”

"No. 87, 6.5 million. ”

"No. 91, 7 million. ”

"No. 165, 7.5 million. ”

……

In the face of Lot 7, the scene continued to raise cards, this time people almost did not hesitate to raise cards frantically, the auctioneer's mouth could not stop, and the auction price rushed directly from the starting price of 5 million to the position of 10 million.

In the current situation that "Truman's World" is at a disadvantage in public opinion, shouldn't these advertisers be hesitant to put advertising in "Truman's World"? Why are they not hesitating, but bidding as if they don't want money?

Are these people crazy?

However, the most terrifying thing is not the number of 10 million, the most terrible thing is that this number will obviously not be the final transaction price, and it is still jumping up, but the number of bidders has begun to decrease, and the speed of bidding has also decreased significantly.

The auctioneer finally found time to speak.

“…… This lot is mainly composed of custom implantation, and the 10-second close-up of the brand advertisement is the gift content, which belongs to the natural implantation, "Coincidentally, the No. 6 lot just now is a natural implantation, and the effect is far from being as good as that presented by the No. 7 lot, which has been auctioned for 7.5 million," This lot is also one of the few lots in this auction that does not set restrictions on the auction object......

The auctioneer will be responsible for the auction of many lots in Sotheby's upcoming Shanghai Autumn Auctions, and in his detailed explanation, the price of Lot 7 was finally fixed at 16.5 million.

The transaction price exceeded the starting price of more than 10 million.

Duane and the others clapped their hands to congratulate the buyer, and the room erupted in orderly applause, while Duane politely glanced back in the direction of the man, and saw that it was a small fat white man, whose head had begun to be bowed, and who was nodding frequently to the people who looked around him in thanks.

"It's Unilever's,"

Fang Liyong next to him opened his mouth at this time.

Duane looked over and saw him looking at the auction table in front of him expressionlessly, not knowing when he looked back at the white fat man.

Duane retracted his gaze and said, "He's worth the money." ”

Yes, is it not worth it? and customize the plot, and there is a close-up of the brand advertisement that jumps in 10 seconds, which well-known director's crew can you be on to such a treatment? I don't dare to give you such treatment at all, not to mention that the director Duane has just broken the box office record and is the director who ranks first in the world at the box office of a single movie!

How much does it cost to find a director whose single film ranks No. 1 in the world at the box office to make an advertising movie? I don't know, because people who have come up to this position will never do such a thing, and this is simply self-destructing their future.

For the sake of money to make advertising movies for enterprises, this kind of bad thing is only done by those pheasant directors who no one knows, but now a single film ranks first in the world at the box office, and the director who has won the Huabiao Award for Best Director jumps out and says that he is going to make an advertising movie, and the advertisement is distributed to the public, can you as a company resist buying the advertising space inside?

The answer is definitely to buy, because there is only one opportunity, the opportunity cannot be lost, and the time will never come, because he is the first best director plus box office record holder to come out to make advertising films, his previous achievements, the attention he has attracted this time, and the major advertising spaces he provides with super high cost performance are so eye-catching and huge, compared with this, the opposition pressure of public opinion can be completely ignored.

In addition, sacrificing his own future to create a movie with an advertising collection for these manufacturers, the advertising rights that are completely impossible for other crews of the same level to get are now being sold at the price of cabbage, and he wholeheartedly thinks about the fathers of the manufacturers.

Duane's spirit of self-sacrifice is simply moving, and they can only return on their investment, so they see that one by one the lots are constantly being auctioned, and the number of lots in "Truman's World" also made all the media on the scene dumbfounded.

They knew that "Truman's World" was going to sell product placement ads today, and they also knew that it was in the form of a bidding auction, but they never expected that there would be so many advertisements!

“…… Next up is lot 57......"

What the hell is Lot 57! This means that 56 product placements have been sold!

Journalists are going crazy -- what the hell is this movie, it's the first time they've heard of a movie that can sell so many product placements! Is this movie made up entirely of product placements?!

They finally knew why they were holding this bidding auction. (To be continued.) )