The earliest Internet celebrities, in the 56K era of the Internet or even earlier, that belonged to the era of text agitation, cultivated in that generation of Internet celebrities, their common feature is to settle down with words and become popular, such as "ruffian Cai" and other characters.

When the Internet has entered the era of high-speed graphics and texts, celebrities at this time began to be as colorful as fashion magazines. If you want to ask why, the reason is that the Internet at this time has more flavor of the era of reading pictures. "Sister Feng" and other characters are typical representatives.

When the Internet is getting wider and wider, it has entered the broadband era, and the popularity of online songs is also a significant feature of the arrival of celebrities in the broadband era. For a while, popular pop songs were basically Internet songs.

After that, it will be the Internet celebrity era of various female anchors dominating the screen. "The anchor is coming" was launched on the school network, and inadvertently became popular with several part-time anchors, so that the scene of female anchors dominating the screen came to the eyes of netizens in advance.

……

A boys' dormitory.

"There's a new streamer on the school intranet, are you using it?".

"Yes, that Kiki anchor is so beautiful, with a good figure, and also broadcasts a word horse and all kinds of difficult actions."

"That Nan Nan is also very interesting, she sings well in a professional style, she can also order songs when she sends props, and the message will be displayed on the frequency screen."

"This idea is so awesome, hehe, it would be better if the anchors wore a little less."

……

A girls' dormitory.

"Did you watch the live stream of the school's intranet tonight?".

"I haven't watched it for a while, it's all girls, what's so good-looking, if there is a male god live broadcast, I will consider it."

"You little ****, you know that staring at the male god, didn't you think that this is actually a good way to make money?".

"How to make money?".

"When these anchors sat in the live broadcast, I noticed that some people sent flowers and other props, I carefully read the rules, these props can only be used for a fee, and female anchors can get a seventy percent share of the fees for these props."

"Really? Then should we give it a try, I don't think those female anchors are any prettier than us."

"That's what I thought, I'm going to buy a better camera and open a streamer to give it a try."

……

The performance department of a school.

"Have you seen the recent news, the supporting actress of that youth idol drama is said to have been selected by the director from the Internet."

"It's so rash, why don't you choose our school, we are the professionals."

"What's the use of professionalism, what people want is fame. That Kiki is said to be the most popular female anchor on the campus Internet, and at first she was only famous among college students, but within a few days, she was put on the Internet, and her popularity skyrocketed all of a sudden. He is also an art college student, beautiful and popular, so the director took a fancy to it."

"You said that we can also start a live broadcast, maybe we can be popular, that's much better than being unspoken and only entering the crew to play a passerby."

"Well, that's what I thought too, let's open it now."

……

Various Internet media have also begun to pay attention to the "anchor is coming" in the school intranet.

Penguin Report: Today's cultural circles, especially popular cultural circles, are no longer simple. Film, television, literature, music, traditional arts, no matter how wonderful the programs in these fields are, they cannot become the collective memory of almost all the people of the Celestial Empire like the "predecessors" ten or twenty years ago, and the Internet celebrities created by the civilian carnival are regarded by many as "a kind of noisy bubble". This is due to the pluralistic times, and it cannot be reversed by human beings. In this flowery landscape, some people are frustrated by slander and quarrels, while others are at ease because they have countless free choices.

So, what is the difference between influencers and traditional celebrities, in the final analysis, it is only the platform on which they became famous. Recently, the "anchor is coming" launched in the school intranet has created a ......

Du Niang News Report: The phenomenon of Internet celebrities is not an accidental event, from the perspective of the audience's psychological analysis, in mass communication activities, the audience's needs are a kind of spiritual and information needs, so there will be different choices and understandings of the media and communication content. The audience is not only the "destination" of information dissemination, but also the "display" of communication effect, and communication activities must act on the psychology of the audience, and the psychology of the audience can be mediated in order to produce results.

It is true that the reason why "Internet celebrities" appear is not only due to the subjective reasons of the parties themselves, but also the contribution of their participating entities is also worthy of reflection. It is precisely because of the various means they participate in and their positive or negative evaluations, whether positive or disdainful, that the "Internet celebrity" is truly formed.

Obviously, the phenomenon of "influencers" reflects the diverse psychology of audiences in the Internet age.

……

After Jiang Hui found out that those part-time anchors had become Internet celebrities, he quickly arranged personnel, and even hired a step-by-step water division army to add fuel to the fire. I took this opportunity to expand the influence of "Anchor Coming" in the school intranet, and at the same time, we immediately began to prepare for the independent operation of "Anchor Coming".

In fact, in Jiang Hui's view, as long as "the anchor is coming" can continue to make a group of Internet celebrities popular, she will become more and more attractive to various anchors. In fact, many netizens have a herd mentality, whether netizens support or oppose these Internet celebrities, they are inseparable from the herd mentality, and each of us has a herd mentality.

Just like Jiang Hui himself in his previous life, whether it was Ruffian Cai, Sister Furong or "Brother Sharp" or "Sister Feng", Jiang Hui didn't have any feelings for them, and he didn't know them at all. But I often listen to the people around me, so I deliberately pay attention to them, and even go to the Internet to search for "The First Close Contact" to watch, download a few photos of Sister Furong to "enjoy", watch the story of "Brother Sharp", and listen to the thunderous words of "Sister Feng".

And as the online click-through rate has skyrocketed, these people are becoming more and more popular. When others talk about them, you have to talk about them, so that you don't be told that you can't keep up with the times and are lonely. People say that "Sister Tianxian" is beautiful, and you also coax her to say that she is beautiful, so as not to let others say that you have a problem with your aesthetics; everyone is scolding Mu Zimei, so you also scold her.

In the world of the Internet, grasping the psychological concerns of the majority of netizens is equivalent to capturing the majority of users. The "anchor is coming" in the school intranet has quickly become a "celebrity" on the Internet, and the exposure rate has been continuously increasing, attracting the attention of many non-school intranet users, which has created good conditions for the independent operation of the "anchor is coming".

Please help you collect and recommend, and you will not hesitate to give a monthly pass!

(End of chapter)