"The promotion worked well, and yesterday's transaction volume reached more than 110,000. "www.biquge.info Yang counted the data, and his face was happy, it seems that offline promotion is a good method.

"The transaction volume is not a pure profit, minus expenses and losses, the profit is not large. Hang Yu is not very satisfied, no wonder the things in the physical store are so expensive, just trying to try on this piece is a lot of loss.

Because many people don't buy it after trying it on, of course it doesn't matter if it's once or twice, but it's easy to have problems after a few more times, and it's hard to sell it in the end.

A brand-name dress that is tens of thousands of dollars, because it accidentally stains a little when trying it on, or makes a small trace, is basically equivalent to waste.

Don't underestimate the eyes of those customers, when they buy expensive clothes, they will check very carefully, and they are reluctant to buy them if they have a small flaw.

"You came up with the idea, and now you're not satisfied. Yang said.

"I came up with it, but my idea is not necessarily correct, it will work after testing. The current situation seems that the profit of offline promotion is too small, and the labor is troublesome, so don't do it in the future. Hang Yu said.

"It's only the first time today, and I haven't made a name for myself yet, maybe I will stick to it for a while, and more people will know about it, and the offline business will slowly improve. Yang said.

"You're in charge. Hang Yu didn't want to bother with this profit, so he put the blame on the Yang family.

Yang's idea is different, she thinks that no matter how much she loses, she can earn it in the end. Considering that there is still a lot of room for prompts in offline sales, Yang decided to do it, and she is not afraid of trouble.

However, within a few days, Liu Shengjian, the stationmaster of the company, suddenly came to the door and severely criticized Jiang Yan's offline promotion.

"You are running an e-commerce business, and it is a violation to conduct offline sales beyond the scope of business. What's more, what you do is still purchasing agents, and you are suspected of taking advantage of legal loopholes, even if you go to the industrial and commercial department to apply, it is difficult to get the qualification for entity operation. Liu Shengjian said.

Because the town hall is very close to here, Liu Shengjian sometimes goes to the trade market to buy vegetables after work, and happens to pass by Jiangyan Company and sees their promotion at the door.

"I didn't think it through. Hang Yu said embarrassedly.

"Fortunately, I saw it, and if it was seen by the inspection department, your goods would definitely be confiscated and you would be fined. Liu Shengjian said.

"Don't be angry, I must find out the legal issues before I make plans in the future, and we won't do offline promotions. "Hang Yu has learned a lesson.

"For the sake of your sincerity and timely correction, forget it this time. Liu Shengjian thought at first that Hang Yu was knowing the law and breaking the law, so he was so angry, but now it seems that this kid is still too tender.

"Thank you for opening up, I'm going to call them back. Hang Yu ran out of the door and said to the customers who were buying: "I'm sorry, the company wants to stop offline sales, if you want to buy something, please place an order online, and we will deliver it to your doorstep." ”

"Chen Lan, pack your things. Hang Yu said.

"What's going on?" Qi Congxin wondered.

"The stationmaster who came in just now was the stationmaster of the enterprise station, and they said that our company has no physical business qualifications and cannot conduct offline sales. Hang Yu said.

Most of the people who came to buy things were aunts in the neighborhood, and there were also a few young people, who were puzzled and asked the reason when they suddenly stopped selling.

"Don't be nervous, our company is not closing, but it is not promoting at the door. If you want to buy something, you can place an order online, and we will deliver it to your doorstep by courier. Hang Yu said.

"I don't have a computer at home, how can I get online, why don't I sell it here. An aunt who bought vegetables said that she bought a shirt for her husband yesterday, and the family said it was very good. My son recognized the shirt as a French brand, and after asking about the price, he thought it was a good deal, so he wanted to buy one too.

"Just now, someone from the street office came and said that we are here to promote and occupy the road, and we will not be allowed to sell it. Hang Yu said an excuse that was easier to understand and accept.

"It's so troublesome, can you let me buy it this time. Aunt Wang said.

"Don't worry, you don't have a computer to buy one, just for children to study. Hang Yu said.

"You don't have to lie to me, young people only play games on the computer, and our family often goes to Internet cafes. If I had bought him a computer, I wouldn't have to sit in front of it every day. Aunt Wang said.

"You can't think like that, the Internet café is smoky, and going too much is not good for your health. Does your son smoke, and if he doesn't, he goes to an internet café and keeps smoking second-hand smoke. Buying your own computer may be exciting at first, but after playing for a long time, it is easy to get bored. Hang Yu said.

"You also sell computers here?" asked Aunt Wang.

Hang Yu nodded with a smile, and explained that although their company sells computers, it does not stock up, and it needs to place an order first and then purchase abroad, which will take longer.

After talking for a longer time, the customers not only have no opinions, but feel more real and trust the source of Jiangyan's goods. Aunt Wang didn't want to buy a computer, but considering that she would need to shop online in the future, and Hang Yu was right, it was really bad for her health in an Internet café, so she ordered a computer.

"Boss, if you go to be a promotion, you will definitely be able to sell a lot of things. Chen Lan said with a smile when he saw that he sold a computer in a few words.

"If I were a promotion, people wouldn't be so face-saving. Hang Yu said.

Hang Yu used to do promotions, but his business ability was poor, so he stopped doing it for two months.

The reason why Aunt Wang is so happy is that on the one hand, she has this need, and on the other hand, Hang Yu's identity is more convincing. If Hang Yu was just a small clerk, even if Aunt Wang had this need, she would think twice about it, and she would never be so simple.

This kind of identity persuasiveness may not be noticed by Aunt Wang herself.

Hang Yu was not optimistic about offline promotions, and he didn't feel anything after the cancellation, and Yang said it was a pity. Because after a few days of trial promotion, sales are increasing rapidly, which is obviously effective.

"It's nothing to worry about, the flyers that were handed out still worked. Hang Yu said.

The offline promotion failed, but the online situation is very good.

The level of the advertorial written by Qi Congxin is very high, and it was published after Hang Yu's review was approved, and it was first promoted on Weibo, which immediately aroused the approval and support of many users. On the same day, the growth rate of the number of users of China Baby increased by three percentage points, which may be the credit of this advertorial.

At this time, the number of Chinese baby users has reached more than 37, and Weibo has reached more than 700,000.

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The problem of business scope was reminded by a book friend yesterday.