The growth rate of Weibo was not expected by Hang Yu, because his Weibo is no longer the original Weibo, nor is it a copy of WeChat, it is a hybrid that combines several communication tools. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Moreover, Hang Yu did not operate Weibo as a mass communication tool, but based on purchasing agents, and regarded Weibo as a communication community for Chinese babies.

Weibo is full of all kinds of purchasing information, and most of the interesting news is carried from other websites. Handling means that the update speed is slower than others, and it should not have that much drainage capacity, but it does it.

Hang Yu looked left and right and found that it was the setting of the circle of friends that caused the problem.

Because users can apply to establish a circle of friends by themselves, as well as a private circle of friends, although Weibo is full of all kinds of purchasing information, they like to play their own and ignore your official propaganda.

Hang Yu casually looked at a few circle of friends, such as the morning jogging circle of friends, there are more than 100 people in it, and most of them talk about morning jogging and health problems, and sometimes they will meet to go for a morning jog somewhere together. For example, the food circle of friends, there is a group of foodies, who send all kinds of food every day. There are also circles of friends named after people, places, animal tools, and there are more than 10,000 circles of friends that users have applied to establish.

The private circle of friends does not have a name, but it is the circle of friends function that comes with the user's account.

Because of the existence of public and private circle of friends, users can exclude information they don't like and stay in a small circle, so the impact of advertising information is reduced.

Less impact on the user means less effect. It is naturally good for users, but for Hang Yu, his initial idea can be described as a failure.

It can be said that Weibo is no longer under his control, and it is no longer based on Chinese baby, it has grown up and gradually moved towards independence.

Hang Yu felt that Weibo was like a rebellious year, and he couldn't figure out what he would do next. Although he can't control this year, Hang Yu feels that it is still necessary to guide his life well.

The first is to manage this area, some circle of friends who violate laws and regulations, inciting terrorist cults and traitorous separatist remarks, will definitely be blocked.

To sum up, there are two points, necessary management and proper guidance.

What is necessary management? It is a matter of the bottom line, and we must not allow it to cross the line. Appropriate guidance is an obscure means, working on the circle of friends and headlines set by the official to guide the direction of public opinion.

After thinking about it, Hang Yu decided to hold a meeting to re-discuss the management of Weibo.

Before, they thought that they would have to buy a land construction company anyway, and they didn't need to rent a place anymore. But now, Hang Yu doesn't think so, because Weibo's development speed is unexpected.

It will be half a year before the company is built, and half a year later, the ghost knows how many users there are on Weibo. If professional management is not carried out as soon as possible, Weibo, a rebellious year, will go astray.

The meeting was held in the office at 10 o'clock the next morning, with the participation of Hang Yu, Yang, Qiu Xueyan, Fu Lei, Huang Huijun and other department managers.

"I believe you have also seen that the number of Weibo users has soared recently, and if this momentum continues, it will not work without management, and it is urgent. Hang Yu said.

Fu Lei nodded slightly, obviously he thought so too. Qiu Xueyan's heart was unwavering, and she didn't think that the situation was as serious as Hang Yu said. Huang Huijun doesn't know what to do, although she also has a Weibo account, but she doesn't play much because of her busy work.

Yang objected: "I want to say that although Weibo has a lot of people, it is not profitable. If we have to allocate funds to manage it, it is a big burden on our finances. If, as you said, Weibo continues to develop according to this momentum, then Weibo's management expenses will be more than that of Daigou, where will the money come from?"

"I think it's good that Weibo is like this now, users are chatting on it, sending status, we just need to update and maintain it on time. ”

Fu Lei nodded slightly, feeling that what Yang said was also very reasonable. Qiu Xueyan and Huang Huijun's expressions obviously supported Yang's statement.

Hang Yu also nodded, the issue of funding has always been the most important, but he did not give up because of this: "Let me tell you my thoughts, first of all, you all underestimate the importance of Weibo, and also misunderstand the essence of the Internet economy. It's true that Weibo itself is not profitable, but it can support a series of Internet products. ”

"In the beginning, Weibo users came from China Baby, and now, we are converting Weibo users into purchasing users. The number of daigou users has grown so fast recently, and a considerable part of it is Weibo that has played a role. Just because Weibo doesn't make money doesn't mean it doesn't negate its role. ”

Yang thought for a moment and asked, "What is the user conversion rate, have you counted it?"

Hang Yu said: "This, there is no statistics. ”

Yang said mercilessly: "Without the conversion rate, I can't calculate the investment and return, and your suggestion remains to be seen." ”

Well, another lesson, be sure to do your homework before the next meeting.

Although Hang Yu has a lot of ideas and advanced information, he is not a professional, so he has not developed a good habit of doing homework, which really has to be studied by Dong Jiehui last time.

"In terms of data, I will go back to the statistics, and I still have to talk about what I should talk about. Hang Yu quickly calmed down and said: "One thing we can be sure of now is that Weibo's drainage ability is definitely strong enough." This is still in the case that we have not spent money to promote, and if I go to advertise, Weibo will inevitably become a popular app. ”

"Popular means the majority of users, and it is obviously impossible to convert all these users into purchasing users, because many users do not have this demand, but users do not have purchasing needs, which does not mean that there are no other needs. ”

"For example, some male users don't like to spend their money on expensive clothes. But they love to play games and like to listen to music, and they can be converted into game and music users. Even, they can be converted into users of real products, looking a little further. ”

"Game and music users, do they have anything to do with us?" asked Huang Huijun weakly.

"It's okay now, but I can tell you for sure that it will be in the future. Jiangyan company will not stick to the purchasing agent, as long as the conditions are met, we will develop other products. Hang Yu said.

"I understand what you say, but there is no bottom matter, I don't recommend putting it in the meeting, we will look at the current situation, or count the data and then discuss. "Yang is very calm, Hang Yu's eyes look at the future, and she prefers to look at the present.

The reason is very simple, because Yang doesn't know the future, and he doesn't think that the future described by Hang Yu will definitely be realized.

"Okay, then the statistics, the data speaks. Hang Yu said.

Everyone felt that it was best to use data to speak, and Young's proposal was unanimously approved.

Hang Yu thought to himself: It is best to pass the data statistics, and if it can't be passed, he will also use his decision-making power to forcibly pass today's bill. Others can't see the future, but he can see it, so there are some things that Hang Yu dares to be arbitrary.

Of course, it's better to convince everyone, so he also agrees with the statistics.