Chapter 86: Continued Hit
The broadcast of "A Bite of Hong Kong" on ATV made the Hong Kong audience realize that Jiang Ran was different, and when everyone was talking about this program and discussing Jiang Ran's performance in the program, Ranfeng Group also got the ratings and audience hotline transferred by the TV station.
Jiang Ran came to the film company early in the morning, looked through the newspaper in front of him, and read the comments about "Xiangjiang on the Tip of the Tongue" repeatedly, because from these comments, he could feel the attitude of some of the audience towards the show.
Jiang Wei knocked on the door and walked into Jiang Ran's office, with a happy face, "Mr. Jiang, the ratings statistics and audience feedback from ATV have come out." β
Speaking of this, he handed the document in his hand to Jiang Ran, and said with an excited face: "Mr. Jiang, we have succeeded, the ratings of "Xiangjiang on the Tip of the Tongue" yesterday reached 18%, and during the broadcast of the program, the overall ratings showed a growth trend. β
In addition, judging from the audience's feedback, although some viewers are not very receptive to the style of the show, most of the audience are very satisfied with the show. β
After Jiang Wei took a breath, he went on to tell Jiang Ran his own conclusions.
"Mr. Jiang, judging from the current situation, the ratings of "Xiangjiang on the Tip of the Tongue" should be guaranteed in the second episode, and there is even a very high possibility that the ratings will break through 20%. β
Jiang Ran listened to Jiang Wei's words, didn't make a sound, just looked down at the documents in his hand, for the ratings, he just passed by, and his main focus was on the feedback from the audience.
Because the feedback from these audiences will more intuitively reflect the different requirements of different people and the program than media comments such as newspapers, which will play a guiding role in the production of the program.
Jiang Ran studied the audience's feedback in the company, and discussed the production process of the program with the director of the production team based on these feedbacks.
At the same time, the company's business personnel also began to actively contact advertisers, after all, "Xiangjiang on the Tip of the Tongue" cost quite a lot because of some novel editing in the later stage, and at the beginning, because of the uncertainty of the program, Ran Feng only contacted one car advertiser, which is obviously a waste for a successful program.
In the second stage of the program, according to Jiang Ran's initial planning, the program team needs to invite some film and television stars or Hong Kong celebrities to participate in the recording of the program with Jiang Ran.
The purpose of this is, on the one hand, to maintain the freshness of the program, each episode of the program has different guests, and different guests will bring the audience different food concepts, so that each episode of the program has new expectations and increases the life of the program.
On the other hand, different celebrity guests will have their own different fans, and inviting them to participate in the show can drive more people to pay attention to the "Xiangjiang on the tip of the tongue", which will help to further increase the ratings of the show.
Jiang Ran has a plan in his heart for the first guest to be invited, that is, Chen Baixiang, who was the first to cooperate with Ran Feng, and can be regarded as one of Jiang Ran's few friends in the circle.
Chen Baixiang is humorous, and his popularity has skyrocketed because of his appearance in several high-grossing movies of Ran Feng, and in this time and space, his popularity is much higher than the world in Jiang Ran's memory.
"Brother Lak, have you been busy lately?" For Chen Baixiang, of course, Jiang Ran had to call him personally.
"Normally, I can't compare with you. Jiang Ran could hear a sour breath from Chen Baixiang's words across the phone.
Jiang Ran was a little confused, "What do you say, why does it sound a little wrong to me!"
"Ah Ran, you see, I admit that you make more money than me, at least I am more beautiful than you and more humorous than you, and your sister-in-law likes my humor very much. β
Chen Baixiang said this, very angry but like a taste: "But what is too much is that your sister-in-law actually said that you are so humorous and charming after watching the show "Xiangjiang on the Tip of the Tongue". What kind of eyes is she? Do you say you have my humor, do you have charm with me?"
After Jiang Ran listened to Chen Baixiang's words, he was speechless, how naΓ―ve and stingy this is, so that he would be jealous because of his wife's words.
"How is it? You know the gap between you and me, right?" Chen Baixiang said triumphantly when Jiang Ran was silent.
"Yes, Brother Lak has a good point. Jiang Ran responded weakly, then paused, and then said: "But after thinking about it, I think what my sister-in-law said is also very reasonable." Why don't I ask my sister-in-law to see if what you say makes sense or what she says?"
On the other end of the phone, Chen Baixiang was obviously choked by Jiang Ran's words, and finally said helplessly: "Forget it, I'm a man, I don't fight with her." Ah Ran, what are you looking for me today?"
Jiang Ran mentioned to Chen Baixiang his idea of the recording of the "Xiangjiang on the Tip of the Tongue" program, and expressed his hope that he could take a day to participate in the recording of the program.
"I thought it was a small thing, just give me two days' notice before you start recording, and I just took this opportunity to let your sister-in-law know what real humor is. β
After getting Chen Baixiang, Jiang Ran contacted Chow Yun-fat and Jackie Chan and others successively, and even Jiang Ran asked Liao Chengzhi to contact Jet Li, hoping that he could come to Hong Kong to record a program, but unfortunately the relevant units in the mainland did not approve Jiang Ran's invitation.
Time is in Jiang Ran's busyness, and a week has passed unconsciously, and in the new week, "Xiangjiang on the Tip of the Tongue" has slowly calmed down after a few days of heated discussions.
It wasn't until Saturday came again that many viewers in Hong Kong once again remembered the "Xiangjiang on the tip of the tongue", the billionaire who played cards out of common sense, and his foodie declaration of eating all over the world and going to the sea of stars.
Because of the popularity of the program last week, when the new episode was broadcast, ATV Xu Xiaoming personally sat on the TV station to monitor the ratings of the program in real time.
At seven o'clock, the second episode of the show officially started, and Xu Xiaoming asked eagerly: "How is it?
The staff took the data they just got and replied: "Manager Xu, the ratings of the second episode of "Xiangjiang on the Tip of the Tongue" were 17.8%, but the ratings are still rising, and there should be no big problem to break through 20% tonight." β
When Xu Xiaoming heard this data, he also waved his fist excitedly, and then picked up the phone to report to Qiu Degen.
"Mr. Qiu, hello! I'm Xu Xiaoming, "Xiangjiang on the Tip of the Tongue" has almost reached the average level of the previous episode as soon as it starts broadcasting, and if there are no major problems, it should be no problem to break through 20% tonight. β
The reason why Xu Xiaoming is excited about such a program that is not self-made by the TV station is because in the current ATV program system, there has always been a lack of a variety show with reliable ratings.
Whether it is the previous beauty or the current ATV, it still has the ability to compete with TVB from time to time in TV dramas, but in variety shows, compared with TVB's long-standing variety shows such as "Happy Tonight", ATV is completely vulnerable.
But now the "Xiangjiang on the Tip of the Tongue" produced by Ran Feng, although it is only one episode a week, but for ATV, his appearance makes up for the shortcomings of a TV station to a certain extent, and his role is even more important than a hit TV series.
"20%! 20 percent! Ten minutes, just 10 minutes, the ratings have broken 20 percent! And it's still rising!" the statistician suddenly hissed.
At this time, Xu Xiaoming had just hung up Qiu Degen's phone, and was about to go back to the office to take a rest, when he heard the shout, he walked over quickly, looked at the rising data, and suddenly laughed "haha".
"Okay! Great! Our TV station finally has a decent variety show. β
At the same time, in a conference room of TVB TV, Fang Yihua and several managers in charge of program production were very unexpectedly watching ATV's program, which is "Xiangjiang on the tip of the tongue".
Different from other people watching TV, the people in this conference room, no matter how wonderful the picture and special effects on the TV, they basically kept a straight face the whole time, and some people even took out a notebook to write and draw on it, and the atmosphere in the whole conference room was extremely heavy.
Under the attention of a room of people, a staff member walked in, took a deep breath, and then said: "Manager Fang, so far, "Xiangjiang on the Tip of the Tongue" has been broadcast for half an hour, and the ratings are basically stable, and now it has been fluctuating by 25% of the data, if there is no major change, the average rating of the show tonight will reach 23%. β
After listening to the staff's report, Fang Yihua said to the people present in a deep voice: "Everyone, we must pay attention to the current situation, everyone has watched the opponent's program, everyone wants to find a way, and they must suppress their sharp energy." β