Chapter 85: Echo

On September 26th, the second day of the launch of "A Bite of Xiangjiang", Asia TV, Xu Xiaoming came to the TV station early in the morning and paid attention to yesterday's ratings first as usual.

Last night, Xu Xiaoming watched the "Xiangjiang on the Tip of the Tongue" produced by Ran Feng, and I have to say that after seeing the finished film, he had a different impression of the show produced by Ran Feng.

The novel production mode in the whole episode of the show, the life-like expression, and the never-before-seen editing techniques, as well as Jiang Ran's hosting style that is not like a host in the show, all of these things make Xu Xiaoming's eyes shine.

Therefore, this morning, the first thing he watched when he got the ratings report was "Xiangjiang on the Tip of the Tongue", and he hoped that through the ratings of this show and the audience's response, he could find a different variety show model.

The average rating was 18.2%, with 12.5% at the beginning of the broadcast, 24.7% at the end, and 26.1% at the highest.

This is the ratings of "A Bite of Xiangjiang" yesterday, a very good data, from the beginning to the end of the show, the overall ratings are growing, which shows that most viewers recognize this show.

After watching the ratings, Xu Xiaoming continued to watch the feedback from the audience hotline.

The vast majority of the audience feedback that Jiang Ran's image is different from what he imagined, but it is very interesting and will not be offensive. Another part of the audience thought that Jiang Ran was very fake in the show, which did not conform to his image as a rich man and the company's boss, and they were a little disappointed in the show.

There are also viewers who comment on the excitement of the show, thinking that the show is very novel and likes this kind of life talk program form. There are also many young viewers who say that they like the cartoon-style editing method in the show very much, and hope that the program can maintain this editing style in the future.

Xu Xiaoming watched it very carefully, and he found that among all the feedback information, more than half of the audience was very satisfied with the show and said that they would always support the show.

About 30% of the audience is basically satisfied with the program, and there is no urgent desire to continue watching the program in the future, but at the same time, it also means that the program has a certain degree of watchability.

In the end, about twenty percent of the audience said that they couldn't accept Jiang Ran's hosting style and various interesting editing, thinking that the style of the whole show did not match Jiang Ran's identity, there was no sense of substitution, and they were bored, and they would not watch the show in the future.

Xu Xiaoming took a look and found that the audience who was very satisfied with the show was basically young viewers, and most of the dissatisfied viewers were older audiences.

Judging from the audience's feedback, Xu Xiaoming knew that the "Xiangjiang on the Tip of the Tongue" produced by Ran Feng this time should basically be a success. Of course, the first episode is only airing now, and if the audience of this episode can't be converted to the audience of the next episode, then the show may also die. However, in terms of audience feedback, this possibility is relatively small.

Xu Xiaoming picked up the report in his hand and walked out of the office, and instructed the staff in charge of contacting Ran Feng: "Ah Jian, send a copy to Ran Feng as soon as possible about the ratings and audience feedback of yesterday's "Xiangjiang on the Tip of the Tongue", if they have any requirements in the future, try to coordinate here, and if you can't coordinate, come to me." ”

Ah Jian muttered in his heart, wondering why Xu Xiaoming's attitude of not waiting to see Ran Feng had changed three hundred and sixty degrees now.

"Manager Xu, I know, and I will immediately give feedback to Ran Feng about the relevant situation. Although he had some doubts in his heart, after hearing Xu Xiaoming's instructions, Ah Jian immediately replied.

Xu Xiaoming nodded, and walked quickly to Qiu Degen's office, "Knock! knock!"

"Please come in!" Qiu Degen said in his office.

"Mr. Qiu, yesterday's ratings came out. The ratings of "Xiangjiang on the Tip of the Tongue" produced by Ran Feng are very ideal. Xu Xiaoming pushed open the door, entered the office, and said while handing the report in his hand to Qiu Degen.

Qiu Degen seemed to be in a good mood, took the report and looked at it briefly, smiled at Xu Xiaoming in front of the desk, waved his hand, and said, "Sit down and say." With an average rating of 18.2%, it's really good, more than most of our self-made shows, and it looks like it's going to have a lot of momentum. ”

"I watched this show yesterday, to be honest, I didn't expect that Jiang Ran's kid would make the food show look like that, although some places feel unacceptable, but it is really interesting, my grandson likes their editing very much, it is very interesting. ”

Xu Xiaoming saw that Qiu Degen was in a good mood, and patted his ass without a trace.

Speaking of which, the success of the show "A Bite of Xiangjiang" on ATV mainly depends on Mr. Qiu's decision. To be honest, I was very optimistic about this show at the beginning, if it wasn't for Mr. Qiu's insistence, such a wonderful project might have been stillborn. ”

Qiu Degen obviously smiled at Xu Xiaoming's words and said: "The main consideration I was at the beginning was that the station had insufficient funds, and I wanted to borrow Ran Feng's funds to produce a show, and their program planning also had a lot of highlights, so I supported this project, but I didn't expect Ran Feng to really succeed." ”

When ATV Qiu Degen and others were laughing at the success of "A Bite of Xiangjiang", another free-to-air TV station in Hong Kong, TVB TV, was also paying attention to this program produced by Jiang Ran.

"Yihua, did you pay attention to the "Xiangjiang on the Tip of the Tongue" broadcast by ATV last night, you can find someone to check the ratings of this show. In Shaw's office, he was commanding Fang Yihua.

"I know about this show, but I don't know much about the specifics, I heard that it was produced by Jiang Ran's Ran Feng, Jiang Ran himself and Zhong Chuhong were the hosts, and the publicity was more effective some time ago, but a food show should not have much impact on us. ”

Fang Yihua obviously didn't take the food show hosted by Jiang Ran in her eyes, in her opinion, the audience of this show is not very large, whether the two hosts have any experience, even if they have some achievements at the beginning, it is just the role of Jiang Ran's gimmick, and the audience's curiosity will be gone in the later stage, and the ratings of the show will naturally decline.

After listening to her words, Run Run Shaw glanced at her lightly, then gently pushed the newspaper in his hand in front of Fang Yihua, and said unhurriedly: "Let's take a look at the comments in these newspapers first." ”

Fang Yihua glanced at Run Run Shaw strangely, picked up the newspaper in front of him and read it, this is a copy of "Ming Pao", which is now being turned to the entertainment section.

Yesterday, Asia Television brought a new TV look and feel to Hong Kong TV audiences with a novel production method, a ghostly hosting style, and interesting post-editing. ”

Fang Yihua looked at the bold headlines in the newspaper, the subheadlines full of praise, and the large version of comments, and had a bad premonition in his heart.

Thinking of this, she glanced up at Run Run Shaw and continued to flip through the other newspapers.

"From billionaires to ghost horse hosts, young rich people have shown Hong Kong audiences that rich people can also indulge ghost horses. β€”β€”Sing Tao Daily

"Jiang Ran told everyone that if you want to become a rich man, you must have lofty ideals - eat all over the stars and the sea!" - "Oriental Daily"

Fang Yihua looked at the newspaper reports on the program "A Bite of Xiangjiang" a little numbly, she couldn't figure it out, it was just a food show, why these media in Hong Kong were so excited.

Could it be that because of Jiang Ran's presiding, when did he have such a big influence?

Run Run Shaw saw that Fang Yihua had almost watched it, "I didn't watch this show yesterday, but since the media response is so big, and most of them have positive reviews of this show, it means that this show must have merit, and even in the media hype, it has the potential to become a popular program, so we must pay attention to it." ”

Fang Yihua froze, got up and said to Run Run Shaw: "I'll immediately ask what the situation of this show is, according to media reports, the ratings should not be low." ”

Speaking of this, she hurriedly walked out and complained: "This Jiang Ran, when he Ran Feng was making movies, we TVB often helped him. It's good now, I have cultivated a white-eyed wolf for myself, not only to grab food on movies, but also to start causing us trouble on TV. ”