Chapter 813 Quality Requirements

The development and change of the automotive industry in the Celestial Empire is very fast.

Although the strength of independent brands is still very weak, thanks to the rapid development of the Celestial Empire market in the next ten years, it still leaves enough room for the growth of independent brands.

It can even be said that after 2008, it is the spring of independent brands.

Thanks to the rapid development of the joint venture brand in the past decade, it can be regarded as cultivating a lot of talents for the domestic automotive industry.

Although the original idea of "market for technology" in the Celestial Empire was not successful, and foreign parties were unwilling to share the real technology with you, such as quality management, production management and other factory management techniques, quality control requirements, etc., were still learned by the people of the Celestial Empire.

A factory has fewer than a few thousand, but more than tens of thousands, and it is impossible for all of them to be foreigners.

In fact, these joint ventures, i.e., the heads of departments and above and the section chiefs of core departments, will have one Chinese and foreign leaders at the same time, and the other grassroots managers and employees will be Chinese.

In this way, the technology of factory management has also spread.

For example, if the Celestial Empire had not yet started large-scale Sino-foreign joint venture production of automobiles in the 80s, the replacement of parts of many cars was very poor, and the quality was very unstable.

It is said that during the military parade, everyone did not dare to let the leader easily make a domestic car, because no one could guarantee when the car would break down.

For drivers in those days, you couldn't just drive, you had to be able to fix cars.

"At present, there is still a relatively large gap between the quality of independent brands and joint venture brands, which can be said to be an opportunity and challenge for our Guanghui Automobile. If our first SUV model is like other domestic brands, then even if it sells well at the beginning, soon consumers will abandon you and your brand will rot. On the contrary, if the quality of our models is comparable to that of the joint venture brand, and the price is lower than others, then we will quickly seize a part of the market," Jiang Hui said after listening to Pi Wei's complaints.

"Mr. Jiang, we are fully aware of what you said, and for this reason, I have also recruited a group of personnel from several major automobile companies in the island country to be responsible for quality control, especially the quality management of suppliers," Kato said while taking Jiang Hui's words.

Aside from history and politics, the quality and stability of Japanese cars are still remarkable, which is why Japanese cars sell well in the United States.

You know, in the United States, no industrial products are expensive, even cheaper than in China, just like a car, a mid-level car that sells 25 in China is estimated to be about 170,000 in the United States, a third cheaper, and the quality and configuration may be higher.

However, when it comes to labor-related expenses, it can be expensive.

If nothing else, let's talk about haircuts.

Let's not say that it is very high-end, nor do we talk about the small Chinese workshops in the alleys, let's talk about the more ordinary barber shops. If you simply wash and shears and blow it down, plus a tip or something, it is not possible to have a thirty or forty US knife, but in China, it is generally thirty or forty yuan, which is a gap of seven or eight times.

And if the quality and stability of the car are not enough, then what should you do if there is a problem at both ends in three days?

If your car is a used car that costs a few thousand dollars, maybe you can buy a new one for a repair.

Even if you buy a new car for 20,000 US dollars in the car market, it will cost 100 US dollars to make a dynamic balance casually, and other small problems are still hundreds of US dollars at every turn, and the ordinary people of the US imperialist are really so rich?

Fuel-efficient and good quality stability, high quality stability means high value retention, and it is easy to understand the popularity of Japanese cars in the United States.

Especially the value retention rate, domestic consumers do not pay much attention to this area, and even when they buy a car for the first time, most consumers do not have this concept at all.

The so-called value retention rate refers to the ratio of the price sold by a certain model after a period of time to the previous purchase price, which depends on the performance of the car, the range of price changes, reliability, the price of accessories and the convenience of maintenance, etc., which is the embodiment of the comprehensive level of the car.

In Europe and the United States, due to the concept of automobile consumption has been very mature, and the volume of second-hand car transactions is huge, the car value retention rate has been regarded as one of the important factors in the purchase of cars.

But in China, the value retention rate is still a relatively new concept, many consumers will also take the price of the car as the primary consideration, and the lack of understanding of the future protection of the car value retention rate, at the same time, domestic manufacturers in the promotion, often blindly play the price reduction card, in fact, these are the lack of maturity of the market.

Of course, there are many factors influencing the value retention rate, but from the results point of view, the value retention rate of Japanese cars is relatively high, and the stability of quality plays a very important role.

This is also why the quality management personnel of Guanghui Automobile are basically recruited from the automobile companies of the island country, and even Kato, the top person in charge of quality, is from the island country.

"Well, whether the first car sells well or not, whether the reputation is good or not, to a large extent, determines the fate of Guanghui Automobile in the future, and we must pay full attention to it to avoid major quality problems," Jiang Hui said.

"Mr. Jiang, you can rest assured that we have always put quality stability in a very important position since the development of the model, and even in order to make the quality more stable, we have made minor modifications to the engine technology introduced from Ford Motor, and improved the accuracy requirements and assembly tolerance requirements of some parts," said Kato.

A car has more than 10,000 parts, each part will affect the quality of the whole vehicle, sometimes, the accuracy of a single part is qualified, but the assembly is unqualified, which is caused by the assembly accuracy is not up to standard.

The professional knowledge involved in this is really not something that Jiang Hui and other laymen can understand clearly.

However, it doesn't matter if you don't understand, professional things are handed over to professional people to do, this has always been Jiang Hui's management point of view, if everything is Jiang Hui's own hands, then how can Guanghui Group develop to this scale today?

"Well, it's good if you pay attention to it, anyway, in terms of quality, I don't want money for the time being, you are doing better than the joint venture, but at least it can't be much worse than others, in the future, we have to challenge to be better than others' quality, richer functions, and lower prices, which all depend on everyone's efforts", Jiang Hui patted Kato on the shoulder and said.

Although in terms of age, Jiang Hui, who is in his twenties, and Kato, who is in his fifties, feels a little weird, but considering the difference in status between the two, this action is not abrupt at all.

(End of chapter)