Chapter 664: Digging People
Chen Cang didn't target Jiang Zhisen, he just told the truth, but in Jiang Zhisen's ears, it was not a taste. But he is not the kind of person who has something to say, even if he is uncomfortable, Jiang Zhisen does not want to quarrel in front of the boss.
Jiang Zhisen is a person who pays attention to etiquette and face, and believes in the golden mean.
Since joining the company, Jiang Zhisen has not had any obvious contradictions with anyone, even if his former boss was a young girl, Jiang Zhisen has never said anything, even if he is saying good things behind his back.
He is such a person, so Chen Cang scolded him, and he would not turn his face.
"I think the easiest way to improve the performance of traditional channels is to increase the attendance award. For example, with a 3,000 attendance award a month, I estimate that there are a large number of authors who will stick to it even if they don't subscribe. Chen Cang said.
"This method doesn't work, how fast the author who can get the perfect attendance award has to write, and what quality is there. Jiang Zhisen vetoed.
"Then raise the buyout price. Chen Cang said.
"It's not good, people rushed to publish and adapt, and they directly bought out what to write. Jiang Zhisen continued to shake his head.
The two argued for a while, and finally came to the conclusion that traditional channels are not easy to do.
Chen Cang also proposed to reduce the requirement for full attendance, which is unreliable to think about, in case a large number of authors mix full attendance, the money will be burned in vain. The number of edits is small, and it is impossible to follow every chapter, which is too much work.
"Otherwise, the traditional channel will not have a full attendance award and buyout mechanism, but will change to an editorial evaluation mechanism. Rely on the editor's vision to operate a work, as long as you sign a contract, a basic award will be issued every month to ensure that the author will not starve to death. Revenue sharing such as subscriptions, publishing, and adaptations allow authors to write with peace of mind, and their interests are protected. In the end, Chen Cang thought of such a way.
"What if I lose money?" asked Hang Yu.
"If you lose money, you will deduct the editor's salary. Chen Cang said.
Hang Yu shook his head and smiled, the editor can have a few money deductions, thanks to a few editors, he has to drink the northwest wind.
This kind of mechanism, which completely tests the editor's eye, is, to put it mildly, a bit too risky.
"I think it's a better way to do it, and I'm confident in my vision. Jiang Zhisen said.
"Do you have self-confidence, and your subordinates are all sharp-eyed?" Hang Yu said: "And in this way, the signing requirements will inevitably increase a lot, which is not conducive to the development of traditional channels." ”
In Hang Yu's view, if a channel wants to develop, it mainly depends on middle- and lower-class authors.
"It's different, first of all, the traditional channel is originally based on high-quality products, a classic work can extend countless products, and if a good work can be produced a year, I estimate that I can earn it back. Chen Cang said.
"Are you sure?" said Hang Yu.
"We can calculate the account, if the basic guarantee is 30,000 per person per year, how can we sign 100 works. Not to mention good works, just by making film and television dramas, I estimate that I can make money back. Chen Cang said.
"There are not enough middle and grassroots authors, how to produce these hundred elites. Hang Yu said: "With your method, the authors who can't sign the contract won't get any income, and it will be difficult for them to finish the book." If we can't stick to the completion of these works, where will the level of writing come from, which means that we have to rely entirely on wild authors and give up cultivating authors. ”
"It's very simple, there are two types of contracting, one is a high-welfare contract, and the other is an ordinary contract. Chen Cang said.
Hang Yu thought about it for a while, and felt that this model was okay, and it seemed to be quite suitable for traditional channels.
There is a big difference between "traditional literature" and "popular literature", that is, popular literature can attract readers to follow through non-stop cool plots, so as to constantly generate data, and editors can measure the quality of a book according to data.
But "traditional literature" cannot, because this kind of literature is not suitable for follow-up, and it cannot be measured by data. Since data can't be measured, editors take the initiative.
Chen Cang's approach is to start from the editor's perspective and develop a unique model for traditional channels.
"You can try. Hang Yu said.
What he has never done before, he has not touched it in his previous life, Hang Yu can only cross the river by feeling the stones.
Jiang Zhisen also appreciates Chen Cang a little, everyone is doing a traditional channel for the first time, but Chen Cang dares to innovate and has unique insights, which is much more advanced than his suggestions.
solved Jiang Zhisen's troubles, and then Chen Cang proposed to develop popular channels as soon as possible and go to other websites to poach people.
It is worth mentioning that recently, the big cock at some point jumped to Zongheng.com, setting off a round of craze on the Internet. Immediately afterwards, well-known authors such as a certain toad crazy knife and golden crown jumped ship one after another, and there was a lot of uproar for a while.
"The step-by-step development is too slow, we need more promotion, more mature authors. Zongheng can poach so many well-known authors, and so can we, and by the way, we can also hype up a wave on the Internet. Chen Cang said.
"Digging people is a good idea, but I don't recommend digging up well-known authors. Hang Yu said: "First, well-known authors are too expensive, and second, our online article rules are different from a certain point. The god-level authors have formed their own style, habits, and pride, and they will definitely not adapt to the soil and water when they come, and if they don't downgrade the godhead, they will spend money in vain when the time comes. ”
"It's possible. Chen Cang didn't think of the problem of not adapting to the soil and water.
"If you dig up the money of a great god author, you can dig dozens of small gods. That way, you're digging specifically for mid-range authors, the more the better. Most mid-range authors don't care about style pride or anything like that, as long as they can make money, they are much more resilient than gods. Hang Yu said.
"Makes sense. Chen Cang's eyes lit up.
The reason why Hang Yu was able to put forward this opinion was because he knew the fate of Zongheng.
Without a unique website style, there are not enough middle-level and low-level authors, and it is impossible to rely on just a few big gods. Bottom-level authors don't need to be digg, as long as the benefits are good, someone will come, mainly middle-level authors who are experienced and good at writing routine essays.
Online articles are prolific, and likewise, readers' appetites are also huge.
The great god obviously can't satisfy the appetite of readers, and a large number of middle-level authors, they can provide a large number of good quality routine texts, so that readers can read endlessly and enjoy it.
"Not only a certain point, but also go to other websites to dig middle-level authors, the more the merrier. Hang Yu said.
"I understand. Chen Cang nodded.