Chapter 665 - Buying Out Copyrights
Weibo Literature Network has joined the battle for hegemony at a certain point and vertically, and the offensive is fierce, both in terms of promotion and welfare activities, it is much better than other literary websites, and it has quickly become one of the literary giants, and there is a trend of three kingdoms.
The practice of digging up the great gods has certainly attracted a lot of attention and attracted a lot of traffic. However, it has little impact on the starting point itself, and with the ability of the starting point, it is already possible to continuously create gods.
Weibo has poached a large number of mid-range authors at a high buyout price, although these mid-range authors are not so famous, and the surface movement seems to be inferior to vertical and horizontal, but the impact on a certain point is much greater, which is demolishing their pillars.
At one point, the top management was furious, denouncing Weibo and digging into the wall, and criticized those authors who saw the money and defaulted and jumped ship. But it is of no soft use, not only did users not stand on a certain point, but supported Weibo and the rise of Zongheng.
Because the majority of users have a scale in their hearts, they all hope that the online literature industry will not be monopolized by one company. The majority of users believe that if there are more good literary websites, it will be a good thing for both authors and readers.
Digging the foot of the wall also gets the support of users, what is there to be afraid of Weibo and Zongheng.
Of course, it won't suffer a loss at a certain point, it can't manage Weibo and Zongheng, so it starts with its authors. Anyone who breached the contract and jumped ship was sued in court at a certain point, and a large number of online authors were sued for a while.
"Chairman, many authors are willing to come to our literary platform, but they can't afford to pay liquidated damages. They hope that the company can help pay the liquidated damages, otherwise with their financial ability, it is estimated that it will be miserable. Chen Cang said.
"Help them fight the lawsuit, try to reduce the liquidated damages, and the authors who have not yet been accused, tell them not to jump over in a hurry for the time being, and finish the work in their hands first. Hang Yu said.
Jiangyan Company has a professional team of lawyers, and no one has been afraid of lawsuits.
"As a result, we're going to slow down the pace at which we're poaching. Chen Cang said.
"At a certain point, I have torn my face and complained about so many authors in a row, presumably other authors have to weigh it before changing jobs. It is impossible to hollow out a certain point at one time, we will accept it when we see it, and we will cultivate it ourselves. Hang Yu said.
"The main problem we have now is that the library is too shallow, there are too few real finished works, and even fewer excellent finished works. Shopping platforms need a large number of products to stick to customers, and literary websites need a large number of works to stick to customers, and this level cannot compete with Flagpoint. I think we should buy or take a stake in a few literary platforms to get their book libraries. Chen Cang said.
"In such a hurry. "Hang Yu doesn't really want to spend too much money on literary websites, after all, he is doing e-commerce and social networking, and there are so many other products. After thinking about it for a while, Hang Yu said: "Funds are limited, take your time." ”
"Yes. Chen Cang was very disappointed and felt that Hang Yu did not pay enough attention to it.
Hang Yu didn't plan to let Weibo Literature Network rise rapidly, unlike other industries, the online literature platform is really a product that is difficult to surpass its predecessors in a short period of time, literary heritage is not a commodity, you can buy it casually.
Even if Hang Yu invests a large amount of money and goes to other websites to buy book stacks, the effect will not be much better. Literature is also constantly improving, and books that used to be may no longer be popular.
"Chairman, simply raise the benefits to a higher level, especially the full attendance award, which is very attractive to low-level authors. A big reason why Zongheng can get up so quickly is that the attendance award is relatively high. If we take the attendance award to a higher level on the basis of vertical and horizontal......" Chen Cang said.
"That's too high, just like the vertical and horizontal. Hang Yu said.
Chen Cang put forward several suggestions, all of which were to improve welfare activities, but Hang Yu vetoed them.
The welfare activities of Weibo Literature Network are already the first grade in the market, and although it can have a good effect, it will fall into vicious competition similar to the "price war".
No one else played this set, and Hang Yu wouldn't take the initiative to play.
But Chen Cang was desperate to see faster success, so he finally made a suggestion: "Since we can't directly improve monetary benefits, maybe we can start with copyright." ”
Hang Yu said: "Copyright, what do you want to do?"
Chen Cang said: "According to my research, most online works cannot be sold copyright, in fact, the income from copyright is not very large, at least not so important to us. However, buying out all copyrights when signing a contract is a very domineering copyright for authors, even if most authors simply cannot afford to sell copyrights. ”
"For online authors, copyright should be equated with ideals, and if an author's ideals are bought out as soon as they come, the results can be imagined. I think the current contracting environment of online literature is very poor, and if we change the buyout copyright to copyright sharing, I believe it will definitely be a boon for all authors. Chen Cang said affirmatively.
If Hang Yu agrees, it prompts benefits such as full-attendance subscriptions. In fact, Chen Cang didn't want to say this suggestion. Because Chen Cang knows that Jiang Yan Company has an entertainment industry and a game industry, it is actually very beneficial to buy out the copyright of works.
If his own literary platform comes out with a book that can adapt games and movies, and he has to spend a lot of money to buy the copyright, it is estimated that Hang Yu will not be happy. It's the same at a certain point, they all rely on game companies behind them, so they are so dead about copyright.
But what Chen Cang didn't expect was that what he thought was the most unlikely suggestion was approved by Hang Yu.
"Copyright is the same as ideals, and you are right, we should not ignore the ideals of authors. Hang Yu rarely talks about dreams and ideals, it's not that he doesn't pay attention to them, on the contrary, Hang Yu attaches great importance to the ideals of others.
Because without ideals, no young people will struggle.
And young people represent the future, and young authors represent the future of literary networks.
In the long run, buying out all the copyrights is definitely a big failure, and all authors have no way to go and can only count on making money from subscriptions. As a result, many good authors no longer rush to copyright to write books, but instead write those simple cool articles.
The simple Shuangwen subscription is high, but this kind of work will never produce a classic, no classics, no masterpieces, no literary spirit, it is impossible for an industry to flourish.
The potential of China's online literature is very great, but at present, it is far from being developed.
Although some works have been adapted into movie games, can there be a classic work adapted into a movie game, and can there be a work that has been recognized by the audience?
If we want to further develop the online literature market, we must change this dilemma.