After hearing Fang Yihua's words, Run Run Shaw said with a smile: "What is there to worry about, even if you are worried, you are worried about the other two cinema companies."

Although Ran Feng's movie box office is good, they can't do without the support of the theater chain, without their own theater, no matter how good the movie is, their right to speak in the film market is limited. You can see if you look at Ran Feng's two movies that were released in the off-season.

However, this Jiang Ran is really good at making film production and publicity, but unfortunately we don't have such talents in Shaw Brothers. ”

Run Run Shaw said here, thinking of the Shaw Brothers Dynasty, which once dominated Hong Kong films, was once full of talents and vitality, but now he is old and old, and all kinds of interests are intertwined, which makes him a little clueless.

Suddenly, Run Run Shaw actually felt a little disheartened, and the other party Yihua sighed:

"Now our Shaw Brothers films feel that they are getting more and more unable to keep up with the pace of the market, and the situation is getting worse and worse in the competition for the Hong Kong film market. Hey, Yihua, in the future, I will use more snacks on the wireless station, and maybe it will become our foundation in the future. ”

Under the attention of various film companies and filmmakers in Hong Kong, the first full week of the release of "Nightclub" came to an end with a box office of nearly 1.3 million on the 29th.

Except for Monday and Tuesday, the attendance rate on the other days of the week was almost not less than 80%, and on Sunday, it reached 90% of the attendance, and the box office for the whole seven days was about 8.7 million.

If you add the more than 1.2 million box office received in the first three days of the release, as of November 29, the movie "Nightclub" was released for a total of ten days, and the overall box office revenue was about 10 million.

After the box office results came out this week, the whole of Hong Kong was boiling, with a box office of 10 million in ten days, and for now, the audience's enthusiasm for watching and lottery of "Nightclub" is still very high.

Among them, "Ming Pao" predicted: "In Hong Kong in November, with the promotion of the movie "Nightclub" and the continued popularity of movie-watching, Hong Kong films will have a great possibility to enter the era of 20 million this year, let us wait and see." ”

"Daily Daily" will not miss any opportunity to promote the movie.

"The movie "Nightclub" has been released for ten days, and so far, it has received 10 million box office, and more than 800,000 prizes have been distributed to movie audiences.

According to this newspaper, Ranfeng Film Company gave feedback to the audience every day in this lottery feedback activity, and the lottery is expected to last for at least a week, which is good news for Hong Kong citizens and audiences.

Such a large-scale audience lottery has never appeared in the history of Hong Kong film, and even in other industries in Hong Kong, such a large-scale consumer feedback activity is rare. ”

After the first full week, in the new week, because of the intensive media coverage and the audience's enthusiasm for the lottery, on November 30, although the movie attendance rate decreased last week, the overall decline was not large, and the overall remained at about 60%.

From this day on, the climax of the screening of the movie "Nightclub" slowly passed, and the film screening entered a plateau, and the box office generally remained between 80 and 1 million per day.

Ranfeng Film Company, now there is no longer the solemn atmosphere when the movie was first released, and the whole company is full of vitality. When Jiang Ran came to the company, the employees in the company all looked at Jiang Ran with respect, and the employees of the company knew that it was the idea of this young excessive boss that made "Nightclub" come back to life.

Jiang Wei and Liu Liwei were already waiting for Jiang Ran in the company, and when they saw him come in, they hurriedly stood up from the sofa and greeted, "Mr. Jiang, you are here!"

Jiang Ran watched the box office of the movie soar in the past few days, and the pressure in his heart was finally relaxed, and after seeing the two of them, he greeted with a smile: "Ah Wei, Jiang Wei, you sit down, you've been waiting for a long time." ”

Liu Liwei replied: "No, we have just arrived for a while. ”

"Jiang Wei, how is the audience's enthusiasm for watching the movie now, and is there still a high enthusiasm for participating in the lottery?" Jiang Ran asked Jiang Wei after sitting down.

"It's definitely worse than last week, but we're still optimistic about the audience's viewing expectations. In the lucky draw, the enthusiasm of the audience is now lower than last week, but the number of participants is still very large.

Just yesterday, there were still 40,000 spectators participating in the lottery, and it should be said that this week, whether it was the number of moviegoers or the number of lottery draws, there were basically more than 40,000 people every day, and there has been no sign of a sharp decline so far. After Jiang Wei heard Jiang Ran's culture, he replied with a happy face.

Although the media has predicted it, I hope that by the end of the movie, our "Nightclub" will really become the first film in Hong Kong to grossing over 20 million. Jiang Ran said excitedly.

After Jiang Ran finished speaking, Liu Liwei next to him then said to Jiang Ran with an excited face: "Mr. Jiang, the market value of the prizes we have exchanged so far has reached one million.

Because we take all the prizes at the factory price, we actually invest about 400,000 yuan in the prizes.

In addition, we have received 500,000 advertising costs at present, but because we have signed a ladder contract with various manufacturers to settle the cost according to the box office of the movie and the number of lottery winners, if our film can finally reach 20 million, we will only add another 450,000 advertising costs to the lottery advertisement, and it is expected that we will make a profit of about 400,000 yuan in the lottery event. ”

Liu Liwei is now simply impressed by Jiang Ran's five-body throw, Jiang Ran's commercial operation of the movie "Nightclub" can be said to have set a precedent in the history of Xiangjiang films, whether it is product placement in the film or commercial operation in publicity.

In Liu Liwei's view, they are all genius strokes, and they will be enjoyed by the world as a classic film commercial operation model.

This movie is only advertising revenue, Liu Liwei expects that it will eventually be about 1.8 million, and the overall cost of the film is only 1.7 million after Jiang Ran added 200,000 publicity expenses. If you add the company's investment of about 500,000 yuan in prizes, Ran Feng only needs another 400,000 yuan at the box office to make a profit.

Liu Liwei now regrets very much that he did not use this kind of ladder contract when signing product placement advertising, otherwise, maybe the film only needs advertising revenue to recover the cost.

"Well, yes, we're just recouping most of the cost of the movie this time with just advertising revenue. Ah Wei, in the future, we will continue to develop this film operation model, and strive to achieve the point where we can recover the cost with only advertising.

Of course, movie quality and box office are the foundation of a movie, and without excellent movie quality and box office, who will advertise for you, so we must ensure that every movie of our company is a sincere work.

Although we should pay attention to the commercial operation of the film, I hope that if we have to choose the quality of the film and the sponsorship of advertising, we will choose the quality of the film.

Because only in this way will more audiences be willing to watch our movies, and more manufacturers will trust us and give more advertising investment. ”

Although Jiang Ran was also very excited after listening to Liu Liwei's words, he still maintained a clear mind and reminded Liu Liwei to be cautious in advertising investment in the future, and not to affect the quality of the film because of business.

The box office of "Nightclub" was relatively stable in the second full week, with a total box office of 6.1 million in the week. By the third full week, the crowd finally began to decrease, and the attendance rate dropped to more than 30% this week, and the box office this week was only reported to be 3.5 million.

After this week, Burning Maple Pictures canceled the lottery, the number of screenings began to gradually decrease, and the potential of the film was basically exhausted by this time.

Finally, in the sixth week of the release of the movie "Nightclub", that is, on December 22, it was filmed in Hong Kong, and the film was released in Hong Kong for a total of 33 days from November 20 to the time of the next painting, with a total box office of more than 21 million, writing a new box office history for Hong Kong films.