At a time when Hong Kong's major film companies and film practitioners were both amazed and jealous of another success of Jiang Ran's Ranfeng Film Company, the film "Nightclub" continued to be screened in 20 theaters in Hong Kong.

And the lottery activities did not stop, and even later, because of the popularity of the lottery activities, more manufacturers came to the door, providing more prize numbers and prize options for Jiang Ran's lottery activities.

After a tepid performance in the first four days of its release, the movie "Nightclub" has seen a significant increase at the box office from the fifth day of its release, that is, on November 24.

On the 25th, the movie attendance rate has reached 80%, and in the next few days, the attendance rate has not been lower than this data, and even on the weekend, the movie's attendance rate has reached 90%, and the box office received 1.25 million Hong Kong dollars on the same day.

And with the increase in the number of moviegoers in "Nightclub", people's attention to the movie has gradually changed from the beginning purely because of the lottery to the quality of the movie itself.

When the audience began to pay attention to the quality of the film itself, the focus of media coverage also shifted from the lottery promotion of the film to the report on the content of the film.

It can be said that the film is only now really accepted by the audience, and not just for participating in the lottery, which can be seen from the decline in the proportion between the number of lottery winners and the number of moviegoers in the following days.

At a time when "Nightclub" was hot because of the lucky draw, other film companies in Hong Kong were also discussing Jiang Ran and his films. Princess Jin is the cinema partner of the film, and in Lei Juekun's company, several bosses and general manager Li Maowen of Princess Jin and several shareholders of Xinyicheng are discussing the reasons for the success of Jiang Ran's film.

"Jiang Ran, this kid is really good, this time it can be said that he turned his hands into clouds and turned his hands into rain. Ah Wen, tell me, is it possible for us to replicate the operation of his film in other movies?"

"We can learn from the propaganda, but I don't think it's possible to replicate it completely. First of all, as far as I know, Jiang Ran's promotion of this movie has consumed nearly one million Hong Kong dollars so far, and this figure can completely remake a small-budget movie, which is too risky for most films.

The second aspect, due to the large investment in publicity, if we adopt this kind of publicity, it will definitely be aimed at big cast movies with large investment, but this kind of movie will definitely be used to fight with Shaw Brothers and Golden Harvest. However, Shaw Brothers and Golden Harvest can obviously adopt this kind of publicity method at that time, and the most likely situation at that time is similar to a price war, and in the end it is actually the quality of the film. ”

Li Maowen was thinking about this issue after Jiang Ran's propaganda plan came out, so he said to Lei Juekun and the others with some regret.

"Yes, Jiang Ran's success this time is due to his abundant funds and willingness to spend money on publicity. On the other hand, because their publicity plan is really wonderful, it caught everyone off guard. The last aspect is because there are no movies that can compete with "Nightclub" during this period, which creates a situation where "Nightclub" dominates. Of course, Jiang Ran's movies are really good, at least above the level, and these factors add together to make the movie "Nightclub" a success. After listening to Li Maowen's words, Lei Juekun said thoughtfully.

Huang Baiming answered at this time and said: "Jiang Ran's film is very different from the popular comedies at this stage, this is the difference between jokes and cold humor, and Chen Baixiang's performance style has also changed a lot. Mr. Lei, how about you think we're making a movie like this as well?"

Lei Juekun smiled and said to the three of them in Xinyicheng: "Yes, "Nightclub" has a double harvest at the word-of-mouth box office now, and now it is a movie of the same type, and the box office should not be wrong, you make the script first, and I will give you funds when the time comes." ”

Princess Jin and Xinyicheng are thinking about the style of "Nightclub", but Zou Wenhuai and He Guanchang of Golden Harvest are discussing the possibility of bringing Jiang Ran to Golden Harvest.

"Jiang Ran's Ran Feng succeeded again this time, when I began to hear that Jiang Ran directed the movie himself, I thought that this young man was carried away by the success of "Ghost Horse Wisdom and Many Stars", but others were stunned to pull the movie from the first three or four percent of the attendance rate to the current eight or ninety percent of the attendance, this young man is really not simple. He Guanchang had met Jiang Ran a few times, and now sighed to Zou Wenhuai.

"Yes, the lottery campaign they did this time is simply a stroke of genius, if there is no such publicity plan, the box office trend that has begun, even if the movie's reputation has been good, I am afraid it will only be two or three million box office. Zou Wenhuai said this, and asked He Guanchang again: "Is it possible to pull Jiang Ran to Jiahe, last time Xu Hark was robbed by Princess Jin, this time if Jiang Ran can be pulled to Jiahe, it will be good." ”

He Guanchang said to Zou Wenhuai helplessly: "Wenhuai, don't think about this idea, I had the idea of wooing Jiang Ran after the success of "Ghost Horse Wisdom and Multi-star", and I found someone to understand this person's situation a few days ago.

You may not believe it, Jiang Ran was just a horse boy on the street last year, and in March last year, he seemed to quit the club because of an injury and opened a video store with the support of his family.

By the end of last year, there were 15 stores in Hong Kong, covering almost all areas of Hong Kong, and they also operated records and books, making it the largest audio-visual book rental chain in Hong Kong. We also work with this company in the distribution of videotapes.

In May this year, Jiang Ran founded a magazine, Oriental Charm, whose circulation in Hong Kong is now stable at about 300,000 copies a month, and I heard that it is still involved in the clothing industry.

In July, when Jiang Ran was a great success in "Ghost Horse Wisdom and Many Stars", he did not continue to make efforts in the movie, and even Tsui Hark, who cooperated with him, was launched by himself. In mid-July, Jiang Ran bought the "Tiantian Daily", and now the circulation of the newspaper has reached nearly 100,000 yuan.

With such a company with a monthly revenue of several million people, do you think he will work under Golden Harvest? I am more worried that if the movies he produces in the future are of this level, I am afraid that we will be uncomfortable. ”

Zou Wenhuai was a little stunned, he didn't expect that young man who was only about twenty years old would create such a big foundation in one year.

After being silent for a while, Zou Wenhuai shook his head and said: "Forget it, such a person is not something we can control, try to maintain a good relationship with Ran Feng in the future, but we must also pay attention to prevent Jiang Ran from further growing in the film market."

In addition, judging from Jiang Ran's financial strength and these two cooperation with the scattered line, Jiang Ran is fully capable of pulling up a cinema line by himself. Ah Chang, this must not be allowed to happen, Hong Kong is now very crowded with three theater chains, and you can say hello to the other two theater chains when necessary. Speaking of this, Zou Wenhuai looked ruthless.

"Wen Huai, don't worry, I think the other two don't want another person to grab food in the crowded cinema market, Ran Feng is now producing and distributing movies, even if the box office is good, it will only affect for a period of time, and it does not involve our fundamental interests, but if it involves the cinema chain, it will be different. He Guanchang echoed Zou Wenhuai.

Shaw Brothers' Shaw Run Run Shaw is also following the release of "Nightclub", but Shaw's energy in the past year or two is slowly shifting to television.

In addition, Jiang Ran's movie release time is basically in the off-season, which has little impact on Shaw Brothers, so he just asked Shaw Brothers Films to use more dim sum in film production and distribution, and used Jiang Ran's "Nightclub" as an example, but I am afraid that he himself knows that the current creative mechanism of Shaw Brothers films is stiff, and various interests are intertwined, and it is not so easy to change.

Run Run Shaw is now more concerned about "Nightclub" making Zhong Chuhong popular for Shaw Brothers, and Chow Yun-fat has also made a breakthrough in movies, while Yuan Hua is a person from Shaw Brothers, Qin Huang is a wireless person, plus Jiang Ran's last movie made Chen Baixiang and Dai Yue'e popular for Wireless.

Therefore, Uncle Shao Liu was not worried about the popularity of "Nightclub", but said to Yihua, who was in a happy mood: "This Jiang Ran is now about to become our wireless and Shaw Brothers Bole, and the two movies have made several people popular for us." In the future, if Ranfeng Movies needs people, they can be given convenience, of course, to ensure that their movie schedules do not conflict too much with us. ”

"Aren't you worried that Burning Feng will pose a threat to the Shaw Clan?" Fang Yihua asked with a solemn face.