In the past two days, Hang Yu has received a lot of R&D plans for the food delivery platform, and many managers and supervisors want to take over the project. () These elites learned things quickly, studied them before writing plans, and wrote a lot of things that surprised Hang Yu.

Just when Hang Yu was struggling with who to choose, Xia Ming suddenly reported to him: "Chairman, we may be busy in vain, just now the person in charge of the software park informed me that they have approved two product investment applications for takeaways." ”

Hang Yu was stunned: "Two?"

Xia Ming said: "Yes, it seems that it has already settled in the software park, one is called Meituan, and the other is called Eleme." Meituan doesn't just do takeout, but takeout is their main business, and Ele.me specializes in takeout. These two products have been launched and have achieved good results, so they can pass the review and are waiting for us to invest. ”

Because there are too many products in the software park, Hang Yu will not look at every one.

But when it comes to Meituan and Ele.me, he is very familiar with it, not that Hang Yu often uses them, but that these two products are advertised a lot. But Hang Yu didn't know much about it, so he didn't know when the two products appeared, and he didn't expect it to come out so early.

"It's troublesome, so many managers have written me plans, and if they know about this, they will be disappointed. Hang Yu said.

"It's not a problem, even if there is no accident, you can only choose one person, and most people will still be disappointed. And although Meituan and Ele.me have passed the audit, it does not mean that they will be successful, maybe we can do it ourselves. Xia Ming said.

"There are already two of them, and it's a waste of money to make another one. Hang Yu knew the success of Meituan and Ele.me, so he said decisively: "I believe in your vision, since you have passed the review, you will invest in these two products." ”

"It's not good to reinvest, compete with yourself. Xia Ming replied.

"Which product do you think is good?" asked Hang Yu.

"Meituan does food, entertainment, group buying and other projects, which are more complete, and Ele.me has a single-minded function. I think it's better to invest in Ele.me, because Meituan's features are more complex, and some of the features are even duplicated with our existing products. Xia Ming said.

"If we invest in Ele.me, will anyone else invest in Meituan and fight with us? Hang Yu is more worried about this problem, as far as he knows, the original history of the Mei Tuan and Ele.me fought fiercely.

In order to win users, the two sides engage in various discounts, and the takeaway of more than ten yuan can be reduced by half.

Hang Yu is very strange, some people dare to eat such a cheap takeaway, don't they know the truth that you get what you pay for?

"Possibly. Xia Ming said.

"Since they have all entered our park, we will invest a little bit in both, anyway, the initial investment is not high. Looking at the effect of additional investment in the later stage, I think it is difficult to monopolize one field, and maybe both products can be successful. Hang Yu said.

"Possibly. Xia Ming said.

In fact, at the beginning of 10 years, a software called Ele.me entered the park.

The main founder is Zhang Xuhao, and several of his partners Kang Jia, Wang Yuan, Ye Feng, and Cao Wenxue are all from Jiaotong University. In April 09, they took a fancy to the catering delivery industry and prepared to develop an online ordering system to make the catering industry gradually move towards informatization.

Coincidentally, Ye Feng of the School of Software of Jiaotong University is also optimistic about this entrepreneurial "breakthrough", so the "Jiaotong University Gang" of the "Eleme" online ordering system has been initially formed.

At the beginning of the business, everyone also discussed the name of the company, and in the end, the takeout mantra among students "Eleme" finally won and became a resounding name of the company with its cordial and smooth mouth.

The initial start-up capital was all scraped together by a few people, and even the tuition fees were not spared.

In order to devote himself wholeheartedly, Zhang Xuhao took the initiative to give up the opportunity to study at the Hong Kong Polytechnic University and chose to suspend his studies with Kangjia. After graduating from his bachelor's degree in 2010, Ye Feng gave up the opportunity to enter Microsoft and worked hard with everyone to start a business.

The early days of entrepreneurship were happy and hard, everyone fought side by side, swaying the passion of youth, but there were also confusions when hitting a wall and lacking funds. At the beginning, the "Eleme" team contracted the takeaway business of a restaurant to familiarize themselves with the "market".

As the leader of the team, Zhang Xuhao only slept four to five hours a day for almost several months, often personally "dressed in battle" to deliver takeaways, and the storms never stopped.

As the most prosperous city in the country, SH is undoubtedly a good place to start a business.

If it weren't for Jiang Yan, they might have taken root in SH.

However, as soon as the software park came out, it immediately attracted the attention of all over the country, and there was an endless stream of entrepreneurial teams applying to settle in. Some entrepreneurial teams are really poor, lack of equipment, lack of office environment, and even lack of food money, and software parks have become their first choice.

But Zhang Xuhao and others did not come because of lack of equipment and lack of food money, as students of Jiao Tong University, their entrepreneurship was supported by school leaders. The school recommended and encouraged them to continue to participate in entrepreneurship competitions and apply for entrepreneurial funds, and Zhang Xuhao's team has received 450,000 yuan in funding and awards.

There are 450,000 yuan, and it is basically not a problem to start a business in the early stage, what they lack is resources and investment.

The so-called resources are mainly at the level of promotion and technology, not to mention investment.

Jiangyan Company meets all the conditions, as long as it is recognized for entering the park, it can get priority promotion from Weibo, which is too tempting for them. Moreover, Jiangyan Company will also invest, and there are many bosses who often invest in the software park, which undoubtedly saves a lot of things.

After some consideration, Zhang Xuhao left a few partners in SH to continue to operate the existing industry, and the main force was transferred to the software park, and the two ends developed together to strive for more opportunities.

"We now have more than one million transactions a month and have set the industry standard. Our model has been fully tested by the market, and we can scale up immediately as long as there is enough investment. Zhang Xuhao said.

Seeing Hang Yu himself, he was quite excited, and finally waited for this day.

"We did it a little bit later, but we had a million deals. Wang Xing said.

Wang Xing, the founder of Meituan, doesn't seem to be very talkative, but his words are aggressive.

If you do it later, you have reached the level of Eleme, doesn't it mean that Eleme is not as good as him.

"I've learned all of your situation, and for now, I can't tell who is good and who is bad. In the first round, I will invest 10 million at the same time, and how much additional investment you can get in the next round is up to you. Hang Yu said.

"Ten million!" Zhang Xuhao's team's eyes lit up.

Wang Xing was also quite surprised, but he was not excited, because he was a rich second generation.