The modern pace of life makes people go out less and less time to shop, the traffic congestion and the increasing number of stores extend the time and energy of shopping, and the dazzling array of goods also dazzles consumers, making people urgently need new, fast and convenient shopping methods and services.

The fierce market competition forces manufacturers and retailers to constantly seek ways to shorten the cost of goods and shorten the circulation cycle. E-commerce caters to this demand. At the same time, it is also the consumer who is exempted from the labor of the car and horse, and enables the consumer to get the best service in the sea of goods.

After the formalities for Guanghui Investment's shareholding in Jingxi were completed, Jiang Hui specially invited Liu Qiangxi to have a meal.

"Mr. Liu, although we promised not to interfere in the operation of Jingxi when we became a shareholder, I have some ideas I would like to talk to you about for your reference."

"Mr. Jiang, you are a master of the Internet, and it is my honor to have the opportunity to listen to your ideas", although Liu Qiangxi is older than Jiang Hui, he is still quite modest in front of Jiang Hui, the founder of the Guanghui Group.

"Internet companies have always started by losing money, and Jingxi's current development is too conservative to look like an Internet company at all," Jiang Hui began to exchange his ideas with Liu Qiangxi.

"In order for BWI to grow and develop, I think there are a few things that we must pay attention to. First, information systems. We must have a special technical department responsible for system development, and e-commerce companies must make their own unique IT systems. Second, product channels. In the initial stage, we can withdraw 99% of the products and leave 1% of the products. What is the standard? That is, the 1% that is really competitive is retained, and all the products that are not competitive are deleted. Third, the logistics system. BWI's logistics is not only based on Amazon as a benchmark, but also to rebuild a warehousing system similar to Amazon in the Celestial Empire, plus an excellent logistics and distribution team like UPS. Fourth, user experience. Jingxi must have a sense of distress, and the user experience may die in the end", Jiang Hui took out the successful experience of Jingxi in advance to share in advance, these contents were originally led by Liu Qiangxi, and now they are taken out in advance to communicate, and he accepts it quickly.

"Mr. Jiang, your ideas coincide with mine, except for the logistics part, which is still a headache, and the other items can be launched immediately."

"What are your main headaches in terms of logistics?"

"In the beginning, BWI only cooperated with the postal service, but in order to improve efficiency, it formed an alliance with a courier company, which greatly reduced the delivery time. However, the processing capacity of the express company is insufficient, the service level is not high and other problems I see in my eyes, anxious in my heart. Customers have repeatedly complained, in fact, it is Jingxi who is carrying the black pot for the courier company."

"I have a suggestion that we can do it in two steps. Now that Guanghui Investment has shares in Yunda, Shentong, Zhongtong and Yuantong, I can let Guanghui Investment come forward and make Jingxi their key customer, and give priority to ensuring the order distribution of Jingxi, which is the first step, and we will solve the problem at hand first. Next, Jingxi can establish its own distribution team in several major cities such as Imperial Capital, Shanghai and Wuyang, and slowly improve its own logistics system."

"Mr. Jiang, do you support Jingxi to engage in its own logistics?".

"Of course, as long as it can improve the user experience, why should I object?".

"Mr. Jiang, just say this to you, I salute you", Liu Qiangxi took the initiative to take a glass of liquor.

"Mr. Liu, in fact, I admire you a lot, the journey of discovery in Jingxi can be described as twists and turns, and it is not easy to persist until today."

"To be honest, starting a business is actually quite tough. Especially in 1998, as a college student to start a business, it was a very shameful thing to go to Zhongguancun to set up a counter, especially the school I graduated from still has a certain reputation. When my girlfriend, who was in graduate school at the time, came to visit me, she often asked three questions: Do you have to live like this for the rest of your life? Why can't we go abroad together? Why can't you go to graduate school? My girlfriend's parents are also firmly opposed, thinking that I am unproductive. Eventually, my girlfriend left me."

Indeed, the entrepreneurial environment at that time was not as good as now, and the pride of the National People's Congress went to Zhongguancun to set up a counter, and the pressure of public opinion was very great. By the way, speaking of which, you're still my sister's brother."

"Is it? Mr. Jiang's sister is also in the National People's Congress?"

"Yes, I just entered the school last year and studied finance."

"The finance major is still very promising, and I think the Internet and financial industries should be two very profitable industries in the future."

"I think so too. I would like to digress and ask why the company was named Jingxi?".

"Alas, there's nothing bad to say, it's because my first girlfriend's name has the word 'Jing', so I combined 'Jing' with the 'West' in my name, and there is Jingxi."

"This is a bit of a European and American corporate style, and the name of the company comes from the name."

"Speaking of Mr. Jiang, why are you optimistic about Jingxi? To be honest, the price given by Guanghui Investment is better than that of other VCs."

"I think a few of the most promising areas on the internet are gaming, shopping, socializing, promotion, video, and live streaming. I don't know if you've studied Korn Ferry, but apart from shopping, we've been in other areas and are doing well.

And when it comes to shopping, I'm only bullish on C2C and B2C. The former, Taobao, eBay and Paipai have entered ahead of schedule and are doing very well, and it will be difficult for Korn Ferry Group to surpass them. But in terms of B2C, although it developed early, it is not strong enough, and the competition is not so fierce.

As a leader in the B2C field, as long as we have financial support, I think the future is very bright. Because I am optimistic about the support of Jingxi with capital and the promotion resources of Korn Ferry Group, I hope that Korn Ferry Investment will be able to hold more shares in Jingxi."

"Thank you Mr. Jiang for your attention to Jingxi, if you need financing in the future, I will definitely give priority to Guanghui Investment."

"There are several personnel arranged by Korn Ferry Investment to go to Jingxi, respectively from Korn Glory, Tudou, Korn Ferry Pay, etc., if there is anything that needs the assistance of Korn Ferry Group, you can let them contact, or you can communicate directly with Liao Yun or me."

"Certainly, speaking of which, I really feel like I'm leaning back against a tree to enjoy the shade. I've received several promotions in the past few days. There are advertising placements of Guanghui Film and Television, Weibo marketing of Guanghui Weibo, video advertising of Tudou... I'm now worried that with such a big publicity campaign, too many new users will flood into BWI, and our user experience will deteriorate."

"If you can have this awareness, I won't worry, and I'm happy to cooperate"!

"Happy cooperation, cheers"!

……

(End of chapter)