Imperial Capital Polytechnic Building.

"Mr. Liu, the strength of this glorious group is too strong, I see that there are more than a dozen company plaques hanging at the door, all of which are well-known companies."

"One day, our Jingxi will also be famous, let's go directly to Korn Glory Investment."

……

"Hello, I'm looking for Mr. Guan," Liu Qiangxi said when he came to the front desk of Guanghui Investment.

"It's Mr. Liu, right? Mr. Guan is already waiting for you in the conference room, please come here."

Liu Qiangxi has recently run investment, but he has seen a lot of people's warmth, and today he saw that the beauty of the front desk has already instructed him to come today, and he can't help but increase his confidence in the success of this financing.

"Mr. Guan, Mr. Liu, they have arrived", the front desk knocked lightly on the door and went to the conference room and said to Guan Weidong.

"Hello Mr. Liu", Guan Weidong took the initiative to get up and Liu Qiangxi shook hands.

After that, there was a simple pleasantries.

"Mr. Guan, I don't know what your company thinks about the financing conditions we mentioned last time?", Liu Qiangxi couldn't help but shift the topic to financing at first, and it can be seen that the experience of finding funds during this period of time has also hit him quite hard.

"Mr. Liu, to be honest, I am more optimistic about the development of Internet shopping. But BWI now processes less than 1,000 orders a day, which is too small."

"Mr. Guan, the order volume of Jingxi seems to be small, but it is already one of the top five in China."

There is nothing wrong with Liu Qiangxi's words. In 2006, the three largest online shopping companies were Taobao, eBay, and Paipai, followed by Jingxi and Dangdang.

"Last year, the online shopping market exceeded 30 billion, but it was basically a market for Taobao and eBay, and the turnover of Jingxi was not even a fraction of that of others."

It seems that whether it is an ordinary sale or a big deal, the buyer will first devalue the seller's things.

"Mr. Guan, you're half right. In the C2C market, Taobao and eBay are really strong, but in the B2C field, we at Jingxi are the best."

There are two main modes of online shopping: one is C2C, that is, goods and information are directly from consumers to consumers, commonly known as "online stores", such as Taobao, and the other is the B2C model, that is, goods and information are directly from enterprises to consumers.

C2C stands for e-commerce between individual consumers. For example, if a consumer has a computer, transacts through the Internet, and sells it to another consumer, this type of transaction is called C2C e-commerce.

In the Celestial Empire's C2C market, Taobao has a market share of more than 60%. If it is in a traditional industry, Taobao can sit back and relax. However, in the ever-changing world of the Internet, such an advantage is not an insurmountable barrier.

In March of this year, Paipai announced its official operation. In just two months, the rapid growth of Paipai.com has made Paipai.com, which relies on penguins, a dark horse with full potential in the C2C field of the Celestial Empire.

In Jiang Hui's view, the close binding with Penguin's other businesses has enabled Paipai to have many differentiated advantages that other shopping platforms cannot match, which is a key reason for the rapid development of Paipai.com.

B2C is the abbreviation of Business-to-Customer, and its Chinese abbreviation is "Business to Customer". "Business-to-customer" is a model of e-commerce, which is commonly referred to as a commercial retail model that sells products and services directly to consumers.

In fact, B2C is the earliest online shopping model, but now C2C has caught up.

"BWI is really a leader in the segment, so that's why we think about sitting down and negotiating. But now you want a high valuation that exceeds market expectations, and you only want to sell a little bit of a stake, which is hard to accept. I guess other VCs have the same opinion, right?"

"Mr. Guan, can you specifically talk about the requirements of Radiant Investment?"

"First, according to the valuation of 200 million, we will buy 80% of the shares and leave 20% for you; second, according to what you said, we will sell 100 million shares, but we can only give 100 million in valuation."

"Jingxi is like my child, I won't sell, and the valuation of 100 million is too low."

"It's not a sale, the company is still yours, and we don't interfere in the company's daily operations after we buy shares."

"The major shareholder is you, today you said that you will not interfere in the operation, what can I do if I change my mind another day?

"What's the use of 20 percent, I spent 40 million to get 20 percent, in the 2B field, traffic is the most important, and the most important thing for our group is to import traffic."

"Thirty percent, at most thirty percent, this is my bottom line."

"Sixty percent, but we only need thirty percent of the voting rights."

Hearing Guan Weidong say this, Liu Qiangxi's eyes lit up: "It seems that Guanghui Investment is really optimistic about Jingxi and himself."

"Sixty percent is too much, this is only the first round of financing, there will definitely be a second round, a third round in the future, and then I will hold fewer shares. Forty percent, of which two percent have no voting rights".

……

In the end, Korn Ferry Investment acquired 45 percent of the shares of Jingxi with an investment of 100 million yuan, of which 20 percent had voting rights. It is equivalent to a premium of 10% for a premium of 5 points more shares.

At Jiang Hui's suggestion, Jingxi Multimedia also changed its name to Jingxi Mall in advance. Korn Ferry Pay has also become the default payment form in Jingxi Mall.

Both sides were very low-key about Guanghui Investment's stake in Jingxi, but a few days later, the news still spread.

……

Ali Baba.

"You said that Korn Ferry Group has also entered the online shopping market? Is the news accurate?".

"It should be accurate, although the details of the transaction between the two parties are not very clear, but it is certain that Korn Ferry Group will take a stake in Jingxi."

"We just beat eBay, then we came to Paipai and Dangdang, and now we have another Jingxi store. It seems that everyone wants to come to the e-commerce market for a piece of the pie."

"BWI is currently doing B2C business, which is a little different from us, and our opponents should still be eBay and Paipai."

"It can't be simply understood like this, no matter what the model is, it's all online shopping, and everyone has a competitive relationship."

"Then it seems that we will not only fight with penguins in the future, but also with the giant Radiance."

"The size of Penguin is not much different from ours, and it is not so easy to shake our position by entering Paipai so late. But the Guanghui Group is different, they are too alternative, 2C pays the most attention to the traffic import, and the Tudou and the school intranet of the Guanghui Group are the top Internet companies in the Celestial Empire, if they help Jingxi import traffic, our trouble will come."

"There is no turning back when the bow is opened, and we will fight if Jingxi wants to fight, but we do not take the initiative to provoke a war."

"Well, but we're not afraid of war either".

……

(End of chapter)