Chapter 14 Film Distribution

The post-production of "Ghost Horse Wisdom and Many Stars" is completed, and what the final box office of the movie is, now it depends on Jiang Ran's company's publicity and distribution methods, Jiang Ran has already thought about the publicity means, first of all, he will carry out poster promotion in his own video store, and then let Tsui Hark cut a trailer, and when the theater chain is connected, he can cooperate with the theater chain before the release to play the trailer at the beginning of the theater movie for promotion. There is also the "Oriental Charm" magazine that Jiang Ran is doing, it can be said that the original intention of this magazine was to promote the movie, and the models of the first issue all used the movie "Ghost Horse Zhi Duoxing" actresses in order to improve the fame of these actors and facilitate the movie to increase its popularity, but the effect depends on the influence of the "Oriental Charm" magazine.

After Jiang Ran returned to the company, he convened a meeting of all the employees of the business department, and after everyone came in, Jiang Ran said: " The first film invested by our company has been produced, and now we need to distribute the film, and you have dealings with various film companies and distribution companies when contacting the company's videotape business. The distribution company does not exist in isolation, and I hope that everyone will work hard and strive for a week to determine the release of the film. ”

After all the employees left, Jiang Ran called Li Dong, "Brother Dong, the movie I invested in has been produced and wants to be released, do you see if there is a schedule for Jiahe Cinema now?" Jiang Ran didn't want to seize the summer file, but he knew that the movies released in this schedule basically had theater companies involved in the production, which not only ensured the quantity and quality of hot movies, but also made more money for theater companies, and it was basically impossible for independent films like Jiang Ran to be released in this schedule, so Jiang Ran aimed at the period from late May to early June.

"Mr. Jiang, Boss Jiang, your efficiency is too slow, it took more than two months to make a movie, you are a long-term partner of the company, and I will give you the most favorable conditions when your movie is released. ”

"Brother Dong, what I mean is that the movie is distributed by my company, and you know that there is so much investment in the film, if it is handed over to your company for distribution, it will take at least 10 million box office for me to return to the cost. ”

"Ah, your own hairstyle? I'm afraid this is a bit difficult, you know that the movies released in Golden Harvest Cinemas are all distributed by Golden Harvest, so I'll ask our manager and I'll call you back." Li Dong said embarrassedly.

"Okay, that's troublesome Brother Dong. ”

Half an hour later, Li Dong called Jiang Ran and told Jiang Ran that if he wanted to be released in Golden Harvest, he must have Golden Harvest distribution. If Golden Harvest can't do it, the possibility of Shaw Brothers being released will be even lower, and sure enough, Shaw Brothers' answer to Jiang Ran is similar to that of Golden Harvest, the release can but the distribution work must be handed over, Jiang Ran actually has this mental preparation. Now it's up to the Golden Princess Cinemas, the Golden Princess Cinemas have been established for less than a year, and the source of the cinema is not very stable, in order to have more and better film sources, the Golden Princess is now vigorously supporting independent film companies, and some cinema chains are also willing to give up the distribution rights, so Jiang Ran put his hope on the Golden Princess after Golden Harvest and Shaw Brothers hit a wall.

Jiang Ran first contacted the staff of the Golden Princess Cinema Line, who usually contacted Ranfeng Audio, and did not refuse directly, but said that it was necessary for the general manager to decide. Jiang Ran did not contact Li Maowen immediately, but asked Ah Cheng to bring the catalog of the recently released movies of the Golden Princess Cinema and the catalog of the unreleased movies invested by the Golden Princess, but Jiang Ran took a look and found that the Golden Princess was now a little short of film sources.

Since the release of "No U-turn" on April 16, the box office has only been more than 2 million for nearly half a month, and now the movie is about to be painted, but there is no new movie release plan, and the movies it invested in are still in production, and it seems that they are prepared for the summer file.

Seeing this situation, Jiang Ran knew that there should be no big problem with Li Maowen this time, and it was at this time that Jiang Ran found out that he didn't check the schedules of various production companies and theaters when he started making movies.

"Next time you make a movie, you must think about the release schedule first!" Jiang Ran muttered to himself.

The next morning, Jiang Ran came to Golden Princess Entertainment Co., Ltd., and Li Maowen, the general manager of Golden Princess, was also one of the founders of Golden Princess, and he was very enthusiastic when he saw Jiang Ran.

"Mr. Jiang, hello! It turns out that although the company has been cooperating with Ranfeng Audio, I have never seen Mr. Jiang in person, but I heard the employees below say that Mr. Jiang is very young, and he is really young and promising when I see it today!"

"Hello Mr. Li, just call me Ah Ran, I wanted to visit you and Mr. Lei for a long time, but I am a junior who does small business, so I don't want to disturb you, this time it is because I invested millions of dollars to make a movie for Tsui Hark, and now it has been completed, so I have the cheekiness to visit you, hoping that Princess Jin can release this movie." Jiang Ran said very politely, putting himself in the position of the younger generation, and the current Hong Kong cinema chain is king.

Li Maowen was obviously satisfied with Jiang Ran's attitude, and said with a smile: "Ah Ran, of course we welcome your movie to be screened by our Golden Princess, but I heard from the staff below that you want to release it yourself?"

Jiang Ran said helplessly: "Yes, Mr. Li, my film investment is too much, if it is handed over to the theater for distribution, it will take at least tens of millions of box office to recover the cost, although Tsui Hark made the movie very exciting, you know that this time is the off-season of the film market, and the box office of tens of millions is not easy to reach, so I asked Mr. Li to give our company a chance." ”

Li Maowen said quietly: "Ah Ran, I really want to help you, but this is a loss to our company." ”

Jiang Ran saw that Li Maowen was not talking about death but about conditions, and he was even more sure in his heart, "Mr. Li, I noticed that Princess Jin's recent screening plans are all Western films and old films, and the release of our company's movies can just give the theater a hot spot before the summer season, which is also beneficial to Princess Jin." ”

After Li Maowen heard Jiang Ran's words, he did not deny the fact that the theater lacked film sources, and said: "What you said has a certain truth, but is the quality of the movie as good as you say, and can it be a hot spot for our Golden Princess?"

Jiang Ran said on his own: "Mr. Li rest assured, our company will hold a viewing party in two days, and at that time, we will invite some scattered theaters to watch the film together, and also invite Mr. Li to come to Time to verify the quality of the movie." ”

Li Maowen heard that there were other scattered theaters participating, and he knew that the young man in front of him was determined to release it himself, so he decided to go to the scene to see what was going on.

Two days later, more than a dozen people came to a small screening hall in Jiang Ran, Li Maowen personally brought an employee to come, in addition to Princess Jin to participate in the film, there were also twelve theaters, after the lights dimmed, the movie was officially screened, Jiang Ran's attention was not on the movie but on these theater managers. Jiang Ran noticed that there were still people communicating in whispers at the beginning, but since the beginning of the movie, there were fewer and fewer people talking to Robin after he appeared, and there were more and more laughs.