With the applause, the lights in the screening room came on again. Jiang Ran stood up with a smile on his face and said to everyone: "Everyone, now that the film has been screened, I believe everyone already knows what the quality of the film is, next to it is the conference room, let's go over there to talk in detail." ”

After finishing speaking, Jiang Ran began to instruct the staff to lead the managers of each theater out of the screening hall, only Li Maowen stood there with a smile and did not go out. Jiang Ran knew that Li Maowen had something to talk to him alone, so he walked over and said with a smile: "Mr. Li, I'm sorry, I was slacking just now. ”

Li Maowen sighed a little and said: "Ah Ran, you are really not simple, a movie viewing party can invite more than a dozen theater managers to participate, and the movie is really good." Li Maowen is actually a little worried now, Jiang Ran invited more than a dozen independent theaters to participate in a film viewing party, and the movie was also shot very well, if it is bigger, it is not impossible to pull up the fourth cinema line in Hong Kong.

Jiang Ran sensed Li Maowen's worries, and said respectfully: "Mr. Li, you praise me too much, these theaters are basically small and medium-sized theaters, plus my company has accumulated some relationships from making videotapes before, these theaters only come to make a show, otherwise a small film company like me with no actors and no directors will be ignored by others." ”

Li Wenmao was also relieved after listening to Jiang Ran's words, and thought to himself: "It seems that I think too much, Jiang Ran's film company is now a leather bag company, no equipment, no personnel, even if there is an occasional success of a movie, it is impossible to threaten our Golden Princess, our threat is always Golden Harvest and Shaw Brothers." ”

Li Maowen turned his mind around, but his face remained silent, and he said to Jiang Ran: "Ah Ran, I don't think there is a problem with the release of the movie on the Golden Princess, but the distributor must have our name, and you can account for 5.5% of the box office in the Golden Princess Cinema line, and you can ignore the videotape and other theaters Golden Princess, of course, all the publicity and other matters will be handled by yourself." ”

Jiang Ran looked at Li Maowen and thought about it for a while and said, "No problem, thank you Mr. Li for your support." ”

"That's it for today, and the specific contract will be discussed in detail with our company tomorrow. ”

After reaching a general framework of cooperation with Jiang Ran, Li Maowen left directly without going to the conference room again. After Jiang Ran arrived at the conference room, he bowed to the theater managers present and said: "Sorry everyone, I made you wait for a long time, I just chatted with Mr. Li Maowen of the Golden Princess, and there is good news here to tell you, I have just reached a film cooperation intention with Mr. Li Maowen, I believe that with the support of the Golden Princess, the popularity of the film will be greatly improved, and the risk of screening in the theaters here will be reduced." ”

In the subsequent negotiations, because Jiang Ran had the support of Princess Jin, the theater did not have the confidence to make excessive demands, and Jiang Ran also hoped to lay the foundation for future cooperation, so the contract was signed smoothly. A total of ten independent theaters participated in the screening, 40% of the box office theaters, 60% of Jiang Ran, and Jiang Ran was responsible for publicity. The next day, Jiang Ran went to Princess Jin to sign a contract with Li Maowen, and Princess Jin will have 10 theaters to release "Ghost Horse Zhi Duoxing", and the release time is scheduled for May 22.

The distribution of "Ghost Horse Wisdom and Stars" has been completed, there is still more than half a month before the release, and the publicity work has also begun, the trailer and poster have already been prepared, and after the screening date is confirmed, various promotions will be rolled out in various theaters and Ranfeng audio-visual and video stores.

At this time, Jiang Ran was concerned about the completion of the inaugural issue of "Oriental Charm", and Jiang Ran was discussing the issue of the magazine with Zhen Yiyi and Zhang Shuping in the magazine.

"Now that the editorial work of the magazine has been completed and the samples have come out, the distribution channels have contacted the distribution channels of "Silver World" on the one hand, and on the other hand, I have distributed the goods in the Ranfeng audio-visual and video hall, and now I am waiting for Mr. Jiang to confirm the release date and the number of first printing. Zhen Yiyi will report with a serious face.

Jiang Ran flipped through the sample magazine in his hand, and felt pretty good, with bright colors and clear color printing, and the matching of the models' clothes and jewelry in it gave people a bright feeling. The cheongsam series shows the elegant, subtle and sexy temperament of the Oriental woman, while the urban beauty series shows the intellectual, fashionable and confident characteristics of the modern Oriental woman.

"Yes, the whole magazine was perfectly edited, and I was confident in her market response, and the first 50,000 copies were printed and went on sale on May 10th. ”

"Okay, Mr. Jiang, I'll contact the printer and distributor right away. ”

On the morning of May 10, 1981, the inaugural issues of the newsstand "Oriental Charm" in Hong Kong began to hit the shelves, and most of the newsstands, except for the Burning Maple audio, were placed in inconspicuous corners.

Jiang Ran got up early this morning, went to a nearby newsstand, and searched for a while before finding a copy of the "Oriental Charm" magazine in the corner.

"Boss, what kind of magazine is this, it looks good, this is last year's Hong Kong sister champion!" Jiang Ran asked the boss after picking up the magazine.

The boss craned his neck and glanced at it: "This is a magazine that was just released today, I only bought two copies, if you like it, sell it quickly, and it may be out of stock later." ”

The boss obviously didn't fancy this magazine, how could it be out of stock if it was placed in such a hard-to-find corner, Jiang Ran went to other newsstands to look after paying, and found that the magazines were all placed in the corner, so how could the magazines be bought.

Jiang Ran was very dissatisfied with seeing such a situation, and hurriedly came to the magazine office to find Zhen Yiyi and said: "Our magazines are placed in the corners of various newsstands, do you know that you have any solutions to this." ”

Zhen Yiyi obviously didn't know about the situation, and said apologetically: "I'm sorry Mr. Jiang, I'll go to understand the situation immediately and find a way to solve it." ”

Jiang Ran also knew that the magazine had just been released, and this situation would inevitably occur, so he said to Zhen Yiyi: "Our magazine has just been launched, and the salesmen can't all wait for news at home, so they can be sent out to do market research, so that we can understand the problems in the process of magazine distribution for the first time, and in addition, notify the various distribution points that we will give them a rebate of one yuan for each copy sold on the basis of their existing profits, and urge them to publicize the magazine." ”

"Okay, Mr. Jiang, I'll do it right away. ”

Seeing that Zhen Yiyi was going to go out reflexively, Jiang Ran suddenly remembered something and said: "Editor-in-chief, there is one more thing to pay attention to, the magazine and Ranfeng Audio-Visual are two companies, and the financial settlement must be clear, although they are all my company, channel information resources can be shared, but the profits are indeed accounted for separately." ”

"Got it, Mr. Jiang, I will communicate with Manager Jiang Jianguo and Sister Liu. "Jiang Jianguo is now mainly responsible for the stores of Ranfeng Audio, but the company is still responsible for finance and business.

On the first day of the magazine's listing, due to the lack of attention to the various newsstands, the overall sales situation was not ideal, but from the second day, due to the stimulation of the additional commission, the sales of the magazine showed a skyrocketing trend, and the first batch of 50,000 magazines printed were sold out in just five days, and due to the increase in sales and influence, the demand for "Oriental Charm" in the market continued to increase, and the magazine has begun to reprint, this time it is still 50,000 copies.

With the increase in the circulation of "Oriental Charm", the magazine's influence on the female group in Hong Kong has become more and more popular, and it has also driven the pursuit of the male group.