Chapter 156: The Future of Dragons, Tigers and Leopards
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Ran Feng's summary meeting for the work during this summer's film boom was very successful, it summarized Ran Feng's excellent experience in the process of film promotion, and also found out the shortcomings in the process of this publicity and distribution.
After the meeting, Jiang Ran left Gui Zecheng and Liu Liwei alone, and he still had some ideas to communicate with them.
"Mr. Jiang, is there anything else?" Gui Zecheng and the two looked at Jiang Ran with some apprehension and asked cautiously.
Jiang Ran waved his hand to the two people standing in front of him, motioned for the two to sit down, and then said: "At the celebration banquet last week, I met Lin Zixiang, and Director Lin Jiawen wants to continue to work with him, but I think Lin Zixiang should have high expectations for the salary. ”
Jiang Ran said this, holding his head with one hand, paused with some annoyance, and then continued: "Now the Hong Kong film market is getting hotter and hotter, and at the same time, the competition in film production and distribution will become more and more great. ”
"This will inevitably lead to a significant increase in actors' salaries, which in turn will make the production costs of films continue to rise, and Hong Kong's population will not change too drastically, which means that the capacity potential of Hong Kong's box office is limited. ”
Jiang Ran said this, glanced at the two people in front of him who were listening carefully, and then analyzed: "In this case, coupled with the increasingly fierce market competition, the risk of our film production and distribution will increase exponentially, and if you want to reduce the risk, you must either increase the development of the foreign Fu market, or control the production cost." We need to plan ahead. ”
After listening to Jiang Ran's words, Gui Zecheng said: "We have been making unremitting efforts to develop the market of Waifu, and I believe that with the passage of time, the results will get better and better." ”
As soon as Gui Zecheng's voice fell, Liu Liwei also said: "The current film production cost is not as high as Mr. Jiang said, but there is already a trend in this regard, and we really have to plan early." ”
Jiang Ran glanced at Liu Liwei and asked, "Then what suggestions do you have for controlling the cost of film production?" ”
Liu Liwei said with a wry smile: "When the salary of actors increases significantly, if you want to control the cost, you can only reduce the production cost of the film itself, but this will obviously reduce the quality of the movie, and the box office performance will rely more on the appeal of the star, which further raises the value of the star and forms a vicious circle." ”
Obviously, Liu Liwei doesn't have a very good way, after all, if a movie wants a good box office, it can't lack the joining of stars, and the joining of stars will definitely increase the production cost, thereby increasing the risk of the film company.
Jiang Ran agrees with Liu Liwei's analysis, he doesn't want to put all his hopes on the stars in the movies made by Ran Feng in the future, which will increase the risk of film production on the one hand, and make Ran Feng appear passive in film production on the other hand.
"That's what I want to talk to you about today. Jiang Ran looked at the two with sad faces and said.
Liu Liwei looked at Jiang Ran and asked with some urgency, "What can Mr. Jiang do?"
Jiang Ran shook his head slightly, and then said, "I don't know if these methods are useful. Listen to it first. ”
"First of all, we need to step up our efforts in market research in the future. After each film is released, I hope that the two of you can work together to conduct a questionnaire with the audience. ”
"Investigate and analyze the highlights and slots of this movie, investigate the popularity of the actors in the movie, and investigate the factors that attract the audience to the theater, whether it is the actor or the publicity, or the director. ”
"Of course, what I'm talking about is only a general meaning, anyway, we need to understand the audience's preferences, understand and analyze the advantages and disadvantages of each film, and establish a complete database for the production and promotion of post-series films. At the same time, we can also analyze the market cost performance of actors through surveys to avoid high-paid and low-energy star actors from appearing in our movies. ”
Gui Zecheng nodded again and again, "We have had market research before, but it is not carried out frequently, and it is not as professional and detailed as Mr. Jiang said. After going down, I will re-improve our market research system and strive to play a role as soon as possible. ”
Liu Liwei also said: "Our film and television company will also cooperate with the work of the distribution department, and in the future production, we will refer to the results of market research to edit the script and form a crew." ”
Jiang Ran nodded slightly, then he looked at Liu Liwei, and then said: "For the star, my opinion is that since the box office of the movie inevitably needs stars, then we must make full use of ATV's resources, enhance our star-making function, and bring out more new stars, so that we can naturally have more choices and take greater initiative in the future." ”
Liu Liwei was a little unimpressed with Jiang Ran's proposal, if the star was so easy to pick up, they would not sit together to discuss this topic now.
Although he only thought so, Liu Liwei would not say it, and still replied: "Got it, Mr. Jiang." In the future, we will try our best to consider giving more opportunities to newcomers in film and television works. ”
Jiang Ran then chatted with the two in detail about some future film promotion and distribution affairs of the group, and as soon as he returned to the office on the top floor, the secretary told him that Wei Jianbang of Longhubao was waiting for him.
"Mr. Wei, why didn't you call me? Wait for a while, right?" Jiang Ran smiled and stretched out his hand to shake hands with Wei Jianbang and said.
"Mr. Jiang, I didn't have to wait long. I heard that you were in a meeting, so I didn't dare to disturb you. Wei Jianbang replied respectfully.
"Mr. Wei, coffee or tea?" Jiang Ran asked as he walked into the office.
"Thank you, Mr. Jiang. Give me a cup of coffee. Wei Jianbang followed Jiang Ran into the office.
Jiang Ran smiled and watched as the secretary served coffee to Wei Jianbang, and after walking out of the office and closing the door, he said, "Mr. Wei, has your movie schedule been arranged?"
When Wei Jianbang heard this, a happy smile appeared on his face, and he said: "I have discussed with Director Gui and Minister Jiang that the movie will be released on No. 0, and Minister Jiang has arranged six screens for us, and each screen will be screened an average of three to four times a day. ”
The smile on Wei Jianbang's face is very sincere, as the first step of Long, Tiger and Leopard into the film and television industry, this film can be described as a good thing in terms of distribution.
The movie was completed in early June, but because of Burning Feng, it has been delayed until now, three months have passed, and it can finally be released, and it will be released in a large theater like Burning Feng, which is much higher than most Hong Kong salty and wet films.
Jiang Ran also smiled when he heard this, and then said, "That's good." You can advertise in your Dragon, Tiger and Leopard magazine. ”
"It's already been arranged, and there will be a dew point photo of the heroine of the film in the new issue of the magazine. "Wei Jianbang is clearly prepared.
Jiang Ran nodded when he heard this, and then asked with concern: "How is the development of the dragon, tiger and leopard now, and what are your plans for the next step?"
Wei Jianbang confidently straightened up, and then said: "Now our magazine has a certain market share in Hong Kong and Southeast Asia, with a cumulative sales of more than 800,000 copies per month. The next step we are considering is to focus on the adult film market while maintaining the magazine's sales. ”
Jiang Ran nodded in agreement when he heard this, and then continued: "It is not easy to do a good job in the adult film market, not only to pursue visual exposure, but also to pay attention to the plot, and to have exquisite film pictures. Since you want to make a name for yourself in this area, you can't be like the movies shown in the Midnight Theater, which require higher pursuits and requirements. ”
Wei Jianbang listened very carefully, he himself didn't know much about the things in the movie, and it was definitely not wrong to listen to the words of the boss in front of him in this regard.
"In this way, I will ask Gui Zecheng to introduce you to a Japanese person who is in a big screening, and learn from the experience of the Japanese in adult film and television, they have a very developed industry in this area. ”
Wei Jianbang rubbed his hands happily when he heard this, and couldn't wait to say: "Of course, if I can learn about the experience of the Japanese in the adult film and television industry, I will go to Director Gui in a while." ”
Jiang Ran looked at Wei Jianbang's enthusiastic appearance, and teased with some amusement: "Director Wei, you really do a line of love." ”
"Hahaha! ”
Jiang Ran shook his head, and then said: "Since Long, Tiger and Leopard are interested in focusing on the adult market, don't imprison your own steps, magazines, comics, film and television, adult star agents, adult products, adult special activities, etc., you can all try." ”
"After all, when your magazines and films make money, there will definitely be other people or organizations to follow suit, and you can only improve your competitiveness by improving the layout of the entire industry as much as possible while doing fine. ”
Jiang Ran said this, paused, and said with a cautious face: "There are many things in the adult industry that belong to the gray area of society, and it is inevitable that you will come into contact with the characters on the road. ”
"I'll give you a contact information, you can cooperate with him, hand over some things that are not good on the table to them, and everyone will support each other and benefit each other. ”
Jiang Ran plans not to introduce Ah Qing to Wei Jianbang, on the one hand, although the adult industry is not recognized by the public, it is not illegal in Hong Kong, and cooperating with Long, Tiger and Leopard can increase Ah Qing's strength.
On the other hand, Ah Qing can block some of the troubles on the road for the dragon, tiger and leopard, and reduce the risk of the dragon, tiger and leopard.