Seeing that Wang Xizhu had no intention of continuing to speak, Huo Mingqi simply straightened out his thoughts and was about to start speaking, and the attention of others naturally shifted to him.

"Now our Rongsheng automotive steel is the focus of our company's profitability, I do feel a lot of pressure, this period of time the focus of our work in addition to the long-term work of product development, and then the contact and negotiation with manufacturers. ”

"In the industry, there has always been an intermediate trader between our automotive steel manufacturers and automobile manufacturers. The car factory wants to delay the payment, and we pay in cash, so the middleman will be generated. ”

"The second is that the manufacturer is not well-known, such as our Rongsheng automotive steel, and now the big well-known car companies have not even heard of our name. Is it really insulated from us? Not necessarily, they still have our prosperity in their goods. ”

"The reason for this situation is that the intermediary traders are only one aspect, and our advertising is not in place is also a very important part. ”

"I'm not asking for credit, I haven't stopped since I was transferred, and now we have almost all of the formal national certifications, and it will take a while for the national exemption to pass. ”

"During this period, I also consulted on our other products, and at present, our rebar, channel steel, angle steel and I-beam are eligible to apply, and of course, our welded pipes and galvanized pipes are also available. ”

"Many manufacturers feel that this is not necessary, and it is a waste of money for our small households to apply for that, but our downstream customers don't think so. ”

"When the tenderer doesn't know much about the supplier, the various certifications of the supplier are very important, which is why I do these jobs. ”

"At present, China's automobile industry has gradually integrated the world's automobile industry system from manufacturing, research and development, sales and service, automobile credit, etc., and in 2014, China's automobile production and sales exceeded 23 million, ranking first in the world for the sixth consecutive year. ”

"In the face of the rapid development of China's automobile industry, as the largest partner of the automotive industry, the steel industry is also facing unprecedented opportunities and challenges. ”

"Technology research and development is not an overnight thing, fortunately, in the past year or so, we have cooperated with five car companies in technology research and development, and have made great technological progress. ”

"Now our company's production of automotive steel in many domestic brands, belongs to the quality of the leading, once our new company is put into production, our automotive steel will also progress to expand production capacity. ”

"But we also have to see my shortcomings, even in the high-end products of domestic brands, as well as in the high-end products of joint venture brands, there is no figure of our Rongsheng automotive steel. In addition to the technical gap itself, there are also advertising and conceptual reasons. ”

"Imported automotive steel now accounts for almost 60-70% of the share of domestic high-end cars and joint venture brands, and we have to face the gap here. ”

"Therefore, in terms of product research and development expenses in the future, I suggest that the company at least 10% or even 20% of the profit is used for research and development, otherwise we may not even be able to keep the existing market. ”

"I think the price is always the most clumsy way to sell, nor is it our Rongsheng automotive steel sales model, let alone our pursuit, so I suggest that the company appropriately increase investment in research and development and advertising, which is what I want to say today. ”

Huo Mingqi was very fluent in the whole expression process, which shows that he did spend a lot of energy in market research and control, and his understanding of the market has been very deep, rather than simply and superficially understanding it.

"Very well said, these things you said are really worth considering. In this way, as long as you need funds for advertising and R&D, you will invest first, and if the amount is too large, you can call me directly. ”

"At the end of this year, I will talk about this at our shareholders' meeting, after all, Rongsheng Automotive Steel is different from any company under our group, it is a company that really relies on technology to eat, is there anything else that needs to be added?" Chen Shu asked.

"No," Huo Mingqi said.

"Mr. Guo, you can talk about it too!" Chen Shu said, obviously very satisfied with Huo Mingqi's statement just now, at this time there was still a smile on his face, and only such a person in charge of the company could lead the company to a new level.

"In the research and development of new products, I very much support the point of view that Mr. Huo just said, after all, Rongsheng Auto Steel is not the old road of traditional steel, it is an innovative enterprise. ”

"If you can, you can consult with downstream enterprises and do deep processing when we roll. For example, what size of plate does the other party need is the most reasonable, so that when we make cold box boards, we can make them according to the requirements of the other party, and we have an advantage over them in rough processing, and the cost is lower. ”

"What I'm talking about below is the matter of Rongsheng Steel, and now I am communicating with the construction party, mainly about the construction issues. ”

"In addition to the foundations of blast furnaces, converters, rolling lines, etc., there are too many places where we need to pour the foundation with cement, and at the same time, we need to build breakwaters along the coast to prevent seawater erosion. In addition, we and Sanjiang's self-use iron ore terminal also need to start construction simultaneously. ”

"I suggest that we should let the other party increase the manpower and complete the basic works as soon as possible, only then can we feel at ease with the construction of the above part. ”

"Then there is the current steel price can be said to be very low, which is a good thing for our construction, so that we can buy the corresponding building materials at a lower price. In the same way, there is no equipment we need that is not cast in steel, which will virtually reduce our procurement costs. ”

"I think our equipment purchase contract should also let the other party stock up, at least after the goods come out, we put it in the workshop more at ease, better than not getting it to rest assured, if the price of steel rises in the later period, the other party does not deliver, then we are not good to say." ”

"Even if the other party drags back, we can't afford it, so we must find a way to keep an eye on the fixed equipment and the undetermined equipment. ”

"The last thing is also the problem of product research and development, our company is too targeted, especially our company's hot-rolled coil, which is developed for automotive plates. ”

"In the future, it is necessary for our products to treat the hot coil introduced to the market differently from the hot coil for cold rolling, and achieve finishing rolling within the scope of our control, so that the final profit is still in their own hands. ”

As Guo Huaiyi said, although the company may have invested a part more, the final benefit still falls into the hands of the company itself, which is also the ultimate starting point.

Now the leaders of each branch have spoken one after another, and Chen Shu, as the final decision-maker of the company, not only has to comment on everything everyone says, but also to say the final decision.

Although everyone sits in the leadership position, everyone wants their work to be recognized by the higher leaders above, no exceptions!

Thank you @ Ice and Snow's God Domain for the reward!

(End of chapter)