A few days have passed in a blink of an eye, and it has been three days since "Zombie Out of the Cage" was released on the 8th. After the first weekend passed, the audience and market feedback of the movie had all been summarized in front of Jiang Ran.

"Mr. Jiang, in the past three days, in addition to the poor box office performance on Friday, in the next two days, because of the spread of media and word of mouth, the attendance rate has been rising, and the box office performance has also grown rapidly. ”

"As a result, although the three-day box office performance this weekend was a little worse than expected, the theater chain is still optimistic about our film and has expanded the theater of the film distribution this week. Today, the number of theaters in our film has reached 2,000. ”

Jiang Ran nodded slightly, he didn't reflect much, he was very clear about these situations.

"What are the box office results in the past three days?" Zou Wenhuai has been contacting publicity channels outside the past few days, and he is not particularly clear about the box office results of these three days.

"Mr. Zou, on Friday, the first day of its release, our film grossed a total of $4 million in 800 theaters. ”

On Saturday, the following day, it achieved a box office score of more than $7 million. And yesterday, the single-day box office results have reached 10 million US dollars. ”

In other words, our film has won more than $20 million in the past three days. Zou Wenhuai asked with a look of surprise.

"Yes, Mr. Zou. Zhou Rui replied with a smile, and there was no longer the apprehension of the previous days on his face.

When Zou Wenhuai heard this, he turned his head to look at Jiang Ran, who had a flat face, and said with a smile: "Ah Ran, I really didn't misunderstand you. In this way, we have basically doubled our profit so far. ”

Zou Wenhuai was very satisfied with this result, he didn't expect that he had just invested a little money in Jiang Ran with a tentative mind, but now he has begun to bring rich returns to himself.

Some time ago, when the film was successful in Asia and began to recoup its costs and make a small profit, Zou Wenhuai had a premonition that the film would bring huge profits to Golden Harvest.

But at that time, after all, it was just a prediction, just like the first day of the movie's release, the results were not very good.

"Mr. Zou, these few days are just the beginning. Before Jiang Ran could speak, Zhou Rui had already said with a smile, "According to our predictions, after the film's screening scale has increased significantly this week, its reputation and influence will also be further expanded." At that time, we will definitely have a big explosion this week that far exceeds last week's. ”

Zhou Rui's words were right and decisive, and he was very confident.

"Oh, is it?" Zou Wenhuai said with a smile, "Then I'll wait to see this week's big outbreak." ”

Jiang Ran has been listening to Zhou Rui's report every day for the past few days, so he knows these things very well, and he began to ask about other things.

"Is our audience survey report coming out now?"

"It's already out!" Zhou Rui put away the smile on his face and replied.

"Tell us about the results of the investigation. Jiang Ran instructed, "Is the reputation of the movie really as good as advertised in the media?"

Jiang Ran and others, as veterans in the film and television industry for many years, naturally know the difference between propaganda in the media and reality.

"Mr. Jiang, during the three days of the movie's release, we continuously surveyed the audience. Zhou Rui, as the person in charge of the investigation, is very clear about the results of the investigation.

"The results of the survey show that 60 to 70 percent of the audience approve of our film as a very good commercial film. ”

"In the survey, except for a very small number of audiences, the vast majority of audiences did not affect the movie-watching experience because of the cultural differences between the East and the West. ”

Jiang Ran nodded with a smile when he heard this, and said, "Well, this shows that our movie is quite successful in handling the story logic. In the future, in our commercial films, the handling of plot logic should be more concise. ”

"In our survey, we found that the audience liked the action scenes in the movie more in the movie, especially Jet Li's fight scenes, which they thought were very beautiful and powerful, which reminded them of Bruce Lee. ”

However, correspondingly, a large part of the audience is not very interested in the gunfight content in the movie, thinking that the shooting is a bit cliché and not hot and intense enough. ”

Jiang Ran didn't say anything when he heard this, and nodded thoughtfully.

In terms of actors, the audience obviously likes Jet Li, who has a lot of action scenes, and then pays attention to Miss Guan Zhilin, Fa Ge is the one who receives the least attention among the main actors. ”

Jiang Ran smiled bitterly and shook his head when he heard this, in order to avoid the impression that Hong Kong movies are just kung fu in Hollywood, he chose to use thriller horror films as a breakthrough.

On "Saw Horror", this strategy achieved good results, but I didn't expect that by "Zombie Out", it actually returned to the original point.

"In addition, in terms of plot, ......"

The survey hosted by Zhou Rui is very detailed, starting from all aspects of the movie, and comprehensively recording and understanding the audience's preferences.

Zou Wenhuai listened to Zhou Rui's detailed investigation report, opened his mouth slightly, and only after a long time did he exclaim: "I finally know now why you Ran Feng made a movie, the success rate will be so high." ”

Zou Wenhuai said, shaking his head to himself, "With such a detailed investigation, the pertinence and purpose of the next movie in the production will be much clearer, and the probability of success will increase a lot." At present, I am afraid that no one in Hong Kong can do such adequate preparations. ”

Jiang Ran smiled when he heard this, and said: "We are still exploring now, and it is impossible for every movie to spend such manpower and material resources to do such an investigation. Especially for films that only target the Hong Kong and Asian markets, it is even more impossible to do so. ”

……

In the new week, "Zombie Out" has multiplied its influence and box office as the scale of screenings increases.

In the new week, "Zombie Out" won $28 million in four working days with nearly 2,000 screenings.

In the following three days of the weekend, "Zombie Out" continued to score more than $29 million again, and after ten days of release, it won a total of more than $78 million in North America.

Compared with "Saw 2" when it was released in North America, the momentum was even more ferocious.

And just when Jiang Ran and other producers were excited, waiting for the new week when the movie could make persistent efforts and break 100 million in one fell swoop, the movie fell sharply in the following time.

In the third week of the movie's release, "Zombie Out" only achieved more than 13 million results in seven days, a decline of more than 70 percent.

After that, the film began to scale back the number of screenings and screenings in North America, and finally went completely down on February 28, only adding $2 million to the box office again.

So far, the film has been released in North America for a total of 20 days, and has set a total box office of 93 million US dollars in North America, almost breaking the 100 million yuan mark.

When the film conquered the city in North America, "Zombie Out" began on February 14, and at the same time began to enter other film markets such as Europe.

In the end, the film was released in Europe and other places for nearly a month, and achieved a total box office result of more than 60 million US dollars.

By the time the movie was fully drawn around the world, Jiang Ran spent tens of millions of dollars to produce "Zombie Out", which achieved a total box office result of more than 180 million US dollars in major film markets around the world, far exceeding the global box office of "Chainsaw".

According to the proportion of Jiang Ran and others' investment sharing, Ranfeng Group has shared nearly 50 million US dollars in benefits through production and distribution in this project.

According to the predictions of some professionals, this film will bring at least $50 million or 60 million to investors in the copyright market such as peripherals and videotapes in the future.

Of course, these are all things that come later, Jiang Ran and other investors do not know the trend of the box office in the later stage of the film, and they can't wait to start holding a celebration banquet ten days after the release of the movie, before Jiang Ran and others will meet in Hong Kong.