Chapter 302: Getting Better and Better
Jiang Ran has been in the United States for two days, in addition to the first day of rest and jet lag, from the second day, he also began to participate in promotional activities with Chow Yun-fat and other leading actors.
Today is February 8th, and "Zombies Out of the Cage" will officially begin large-scale screenings across the United States today.
As a foreign film, even though "Zombie Out of the Cage" has some popularity in North America after a lot of preliminary publicity, Jiang Ran and others, as the producer of the film, do not plan to hold a premiere for this movie.
After all, whether it is Ranfeng Group, Miramax Films, or Golden Harvest Films, in fact, for Hollywood, they are either foreign companies or small companies focusing on independent films, and their influence in Hollywood and North America is very limited.
In this case, if you only rely on Hong Kong actors such as Chow Yun-fat, who have no popularity in Hollywood, to support the holding of a movie premiere, Jiang Ran is very worried about the embarrassment of being cold.
The movie was released simultaneously in 800 theaters in North America from the evening, and as soon as Jiang Ran finished the promotion during the day, he came to the North American branch of Ranfeng non-stop to grasp the first-hand situation of the film's publicity and distribution in a timely manner.
As the second largest city in the United States, Los Angeles is famous all over the world along with Hollywood movies.
The sky gradually darkened, but the city of Los Angeles did not fall silent as night fell, on the contrary, to a certain extent, the night stimulated the city's vitality.
Young and energetic men and women have thrown away the restraints of the day in the night and squandered their youth wantonly in the dark; people who are busy with life during the day have also slightly thrown away their slightly heavy burdens after the night comes, and have seized the time to enjoy the little leisure life.
In the major theaters in Los Angeles, "Zombie Out", as a foreign movie, seems a little abrupt in a Hollywood movie.
For most Americans, they are obviously full of doubts about such a Hong Kong film, even if this movie is a relatively publicized film at this time and age.
Of course, there are some people who have some different ideas.
"Paul, can you hurry up?" said a tall, lanky white young man to a fat young man panting to the side, "the movie is about to start." ”
"Shet!" Fat Dun struggled to move a pair of strong and plump thick legs, and complained angrily, "I... Why do we have to be in such a hurry. Why don't you wait and watch the next one?"
"Brother, can't you see that your brother Paul is dying of exhaustion, and that you have the kindness you have in your daytime?"
Hearing this, the tall and thin young man suddenly stopped, stared at Fat Dun with a pair of bull's eyes, waved his arms excitedly, and said loudly: "Hey, brother! As fanatical supporters of "Chainsaw", you don't want to support Jiang's new movie in the first place. ”
As he spoke, he pointed his finger at the fat mound and scolded loudly: "Paul, this idea of yours is very disappointing. You are a shameful betrayal. ”
Fat Dun rolled his little eyes that were squeezed together by the fat meat, and said helplessly: "Okay, brother! I apologize for what I just said." But do you really want to exhaust me?"
……
The tall and thin young man and the fat man Paul hurried to catch the first movie screening, and after entering the theater, they looked at the theater that seemed a little empty.
The tall and thin young man pursed his lips and whispered into the ear of the fat dun Paul: "Those damn megalomaniacs, who always look down on foreign movies, don't know that Jiang is a master of restricting films. ”
"I'm sure that "Zombie Out" will be a wonderful movie, just like "Chainsaw", and those who didn't watch the movie will regret it in the future. ”
Fat Paul rolled his eyes in the dark, ignoring the avid Saw fans around him, sat down in his seat, grabbed a large handful of popcorn, stuffed it in his mouth, and ate it with relish.
It didn't take long for the screen in the theater to start lighting up, and the movie officially began in the continuous transition of the opening animation.
"Oh! these zombies look so fucking disgusting. ”
……
"Wow! This girl's body is so hot! I think she looks more exciting than Ruth, don't you think?"
……
"Chinese Kung Fu! It's so cool! It looks even better than Bruce Lee. ”
……
As the film was screened, such exclamations continued to sound in theaters across the United States until the end of the screening.
Jiang Ran, Zou Wenhuai and others in the Ranfeng branch received the screening feedback from the investigators arranged in various theaters as soon as possible.
Zhou Rui stood in front of Jiang Ran and Zou Wenhuai and reported: "Mr. Jiang, Mr. Zou, according to our investigation, after the movie opened, although many audiences paid attention to our movie, not many actually entered the theater to watch the movie. ”
"For the first movie, judging from the statistics of various theaters, the average attendance rate was only more than 40%, and nearly half of the audience were fans of "Chainsaw", and it was completely because of Mr. Jiang's relationship that they came to watch the movie. ”
When Jiang Ran heard this, he frowned and said, "In other words, we have done so much work in the past period of time, and the actual publicity effect is not as great as the role played by "Chainsaw"?"
Zhou Rui felt a little sad in his heart, but he had to nod his head stubbornly, "Our propaganda for a period of time has actually had an effect. However, although the audience knows about our movies, there are not many people who really have the desire to go to the theater to watch them. ”
Jiang Ran was slightly anxious in his heart, some time ago, the St. Denis Film Festival and the feedback of the film in colleges and universities made Jiang Ran and other producers full of confidence, but as soon as it was released, there was a change.
"But our propaganda is very inefficient. Jiang Ran said with a frown.
"Ah Ran!" After listening to Zhou Rui's words, Zou Wenhuai frowned slightly, but he was not too worried. "Don't worry too much! Our movie has just been screened. ”
"As a foreign film, I think it's good to have such an attendance rate as soon as it is released. And our propaganda is not without effect, it's just that Lao Mei has not been in the habit of watching foreign movies. ”
"This habit is not something that can be changed in a short period of time by relying on propaganda alone. However, after the word-of-mouth of our movie comes out, I believe that the publicity we invested in the early stage will play a role. ”
Zou Wenhuai said this, and looked at Jiang Ran with a smile, "And the audience feedback during our early exhibition and film will not lie to us, our movie will definitely be accepted and liked by Lao Mei." ”
Zou Wenhuai's words made Jiang Ran's uneasy and tense mood relax slightly, smiled self-deprecatingly, and said, "It's still Uncle Huai who can see far." I was a little anxious just now. ”
As he spoke, Jiang Ran turned his head and instructed Zhou Rui: "You continue to stare at the publicity of the movie, and you must hurry up and do a good job in the audience's investigation." Also be sure to keep in touch with the media, and I hope that tomorrow most media newspapers in the United States will have positive news about our films. ”
"I see, Mr. Jiang. Zhou Rui nodded and replied.
Jiang Ran continues to sit in North America, and "Zombie Out" continues to be released in the North American market.
Thanks to the efforts of companies such as Ranfeng Group and Miramax Films, after the release of "Zombie Out", North American media and film critics began to pay more and more attention to the film.
"Although "Zombie Out" is a Hong Kong movie, you have to admit that it is wonderful, whether it is the plot logic or the scene picture, it is a qualified commercial movie. ”
The Los Angeles Times, in a review of the nineth, said about the film.
"I know the movie 'Zombie Out', he's very exciting. George A. Romero said in front of the media.
"Jiang is a very thoughtful young man, his previous filming of "Chainsaw" is amazing enough, and the current "Zombie Out" proves his talent. The father of modern horror films continues to admire the director of the film, Jiang Ran.
……
Whether it is true or not, with the official release of "Zombie Out of the Cage", there are more and more positive reviews about this movie in the media in North America, and the word of mouth is getting better and better, but it is an indisputable fact.
What followed was the box office performance of the movie, which continued to rise.