The day after returning to the imperial capital, Jiang Hui went to the company.

Since the establishment of Autohome, after this period of recruitment, there are more than a dozen regular employees and more than 30 interns. Almost all the senior and graduate students who are available in the vehicle engineering major of the Imperial Capital University of Technology have been exhausted.

Jiang Hui has also read all the review articles one by one, and after a simple correction, Jiang Hui plans to arrange for the website to be officially launched tomorrow.

The launch of several independent websites in a row has been supported by Hao123, and Jiang Hui feels that the gentleman's appointment between himself and Boss Li is really easy to use, and the effect is also very good.

In the early days of Autohome, Jiang Hui tried his best to consider the user experience and make the web design simple and easy to use. There are no ads or anything, and that alone is better than many car websites today. Due to the fierce competition, many other automobile-related websites dare to accept almost any advertisement in order to survive, and the entire interface is a small advertisement. This kind of short-sighted, thirst-quenching company is destined to not live long.

The launch of Autohome did not cause too much sensation, except for the attention of companies with similar websites, seeing that Autohome has a link in the important position of Hao123, and feeling that there is another local tyrant company in the industry, the others have no feelings.

Autohome is a relatively professional website, the audience area is not as large as that of the portal, but as a vertical website, focusing on some specific fields or a specific needs, providing all the in-depth information and related services about this field or demand, will slowly become a new highlight of the Internet.

According to Jiang Hui's speculation, vertical websites will attract more and more people's attention. As more and more of the Internet attracts the attention of ordinary people, netizens will gradually come out of the initial stage of fashion and curiosity, and continue to look for practicality, practicality and benefits on the Internet. This is the time for vertical sites like Autohome to come into play.

From the data detection in the background, it can be seen that after Autohome was launched, the traffic of the website was in a stage of steady increase. Although it is not as popular as games such as "Happy Farm", it does not attract as much attention as group buying websites. However, when users who have a need to know about cars have visited Autohome, they often collect this website, because users who have read the content of the website have a name in their hearts and know what to write.

"Mr. Jiang, are we really not considering doing some advertising on other websites?" said Shi Yi.

"No, Autohome is not afraid of deep alleys, we rely on content to win, and we make reviews and other articles objective and fair, and slowly and naturally attract users to spontaneously promote and use them," Jiang Hui said.

"Okay, we'll focus on the content," Shi said.

"If a car manufacturer contacts the advertisement, you can contact it first, but don't agree. Until Autohome is in the top five of its kind, I don't plan to advertise," Jiang said.

"Okay, Mr. Jiang, but I have a worry, according to the evaluation results of the articles we are evaluating now, we will inevitably praise some models, and will also point out the shortcomings of some models, and after our influence goes up, the manufacturers of those criticized models may put pressure on our website through various channels, how can we respond?", Shi Yi said.

Shi Yi's concern is not groundless, and the public relations capabilities of automobile companies in later generations are very strong. As soon as they see news that is unfavorable to them on the Internet, they will immediately take action, or place advertisements on the corresponding websites to spend money to eliminate the disaster. Even later, when 315 came, some big platforms selectively exposed some bad news about others based on whether the automobile factory placed advertisements on their own platforms.

"How did the industry deal with it in the past?" Jiang Hui asked.

This also depends on the situation, first of all, it depends on whether its own report can withstand scrutiny, and it also depends on whether the other party's beginning is big. If the exposed issue has attracted widespread attention, then the platform will generally not let go easily, and even if it retreats, it will just delete the news. If it's a trivial matter, it usually depends on the situation and it will be dealt with," Shi Yi said.

"Well, our reporting should be as objective and fair as possible, we are not afraid of shadows, as long as we have no problem with ourselves, try not to back down, we must be the first in the industry, we must have credibility, and we can't give money to worship," Jiang Hui said.

"Okay, I understand," Shi Yi said.

……

A few days after Autohome was launched, the original review article was quickly reprinted by other automotive media after a small diffusion. Some OEMs have also played a role in this. For example, if an article says which model is how good it is, then the company will also help make the article more visible. Conversely, if an article says which model is how bad it is, then the competitors of this model will try their best to spread the article in order to hit the opponents.

Anyway, no matter whether an article praises or belittles a certain model, there will be some profiteers to help spread it, provided that your article is good enough.

Those who boast have something to say, and those who scold are justified. This is an important requirement of Jiang Hui for the content of Autohome.

Seeing that Autohome slowly entered the regular according to his own wishes, Jiang Hui didn't pay much attention to it. Anyway, it is difficult to see the power of Autohome for a while, and after a few years of making it the first in the industry, OEMs will see the power of Autohome.

The automobile industry can no longer be regarded as a sunrise industry in Europe and the United States, but it has just entered the period of take-off in the Celestial Empire, and it will develop rapidly in the next ten years, and the sales volume will develop rapidly from the current four or five million per year to two or three million.

Various televisions, newspapers, variety shows, etc., can be seen everywhere in car advertisements, and the local tyrant methods of automobile manufacturers will firmly leave other industries behind. With such an Internet car marketing platform that can have a significant impact on the main engine factory, it is natural that there is no need to worry about profitability, and the market value of the listing is also extraordinary.

Considering that you want to enter the automobile manufacturing industry in the future, it is even more important to hold such a platform.

In the previous life, Jaguar Land Rover was acquired by Tata of India, and then quickly achieved profitability by relying on the outstanding performance of the Celestial Empire market, Jiang Hui thought that the time would come to buy Cheetah Land Rover before Tata, so as to enter the automobile industry, and then lay out the electric car to truly achieve corner overtaking.

(End of chapter)